Have you ever thought that first impression of your hotel is when a guest calls your property for enquiry? Have you ever thought how your hotel sounds. If not then you are losing on many opportunities. On hold messages can captivate your caller. Thus, it is imperative to plan a telephone on hold message strategy
Here is how you can utilize the opportunity of telephone hold message:
Target your audience with the custom message
Most of the times, businesses fail to utilize this opportunity and they tend to play music on hold. However, you can effectively make a strategy for on hold message to reinforce your identity. You can effectively make a powerful message for on hold filled with information specifically targeting your audience.
Make hold time appear shorter
Well, telephone on hold message often seems to bore customers, on the other hand, if you play an effective promotional content on hold message, it will appear interesting to the listener.
Cross-sell products and services
You must not waste an opportunity to cross-sell your product and services. Telephone hold message can be an effective platform for you to utilize it and make the most out of it. When you inform customers on hold regarding your products and services, they show more interest and they tend to buy other products and services, as well.
Customize your on hold telephone message
It is the great opportunity for the business to effectively strategize the on hold message or music on hold. This will make the tailored message reach to your customers. This will prompt them to maintain long-term relationships with your company.
Timely update your on hold message
You must be highly careful and time to time update your telephone on hold message to keep your customers well informed about the products and service. Remove the information about the product that your company do not sell any more and incorporate the message regarding new products.
Call to action
your on hold music and message should be in a way that it prompts your customers for the call to action to be it purchasing or seeking any relevant information. When your customers will act, they are surely bound to buy or invest in your company.
Therefore, it is imperative to encash the opportunity of the telephone hold message with an effective strategy to get the maximum attention of the potential customers. This will help them build a strong customer base and they will often call you in case of any information and product they want to buy from you.