Did you know that videos tend to be 50 times easier to get ranked on the first page of Google than other content types?
Various studies in the field of cognitive science have demonstrated the superiority of appealing to the human brain through dynamic visuals which are processed 600,000 times faster than text. This means that website visitors typically read only 20 percent of the text on a page, and retain 80 percent of what they see and only 20 percent of what they read.
Various surveys have also demonstrated that ninety percent of online shoppers said they find videos helpful when making purchase decisions, and social media users are 40 percent more likely to share visual content than other types of content. And as a result, even the education sector has turned its resources towards investing in AV production strategies to better their approach to imparting knowledge and training.
The fact is that we live in a digital age, where people are constantly bombarded with an ambiance of advertising white noise. Therefore it is crucial to tailor your marketing strategies to bite-sized content tailored for their needs. And one of the most important tools you can use from your corporate utility tool belt is a corporate video. Corporate videos are the most efficient method of communicating your brand name, and business story in the most compelling way, especially to demonstrate products and services. There are various types of corporate videos as well, each one tailored to appeal to a specific niche and fulfill an objective. Videos such as:
- Company profile video
- Company culture & recruitment video
- Exhibition, conference & seminar video
- Product, service & marketing video
- CSR & 3D animation video
- Customer testimonial video
- Social media, Email & FAQs video
A corporate video promotes brand eminence which puts your image ahead of the game already cluttered with marketing white noise. Corporate videos may also be shared much easily which makes it much easier to market your brand directly to your target audience and platform. They also boost the search engine ranking of your brand and corporation on search engines as well. All these factors make it clear that a corporate video is a powerful and essential tool of any marketing strategy to put your brand and products out there.
Fortunately for you, corporate video production is Studio52’s forte, as a leading digital media production house in the gulf, providing corporate solutions for all your media needs. We are only 2-digits away at 800-52, or +971-4-454-1054 (outside the U.A.E), so give us a call, and let us share your vision with the world.