{"id":14685,"date":"2017-05-25T10:43:46","date_gmt":"2017-05-25T10:43:46","guid":{"rendered":"https:\/\/studio52.tv\/?p=14685"},"modified":"2021-07-17T07:45:44","modified_gmt":"2021-07-17T07:45:44","slug":"7-reasons-must-not-miss-store-advertising","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/7-reasons-must-not-miss-store-advertising\/","title":{"rendered":"7 reasons why you must not miss out on in-store advertising"},"content":{"rendered":"

Since the inception of mall culture, retail industry has become ever more organized; and so their marketing efforts to woo customers. Nowadays, retailers are pushing the throttle on all marketing channels \u2013 old school and modern day innovations \u2013 to reach out to their customers. Take any media space \u2013 be it radio, TV, print, outdoor, social and what not \u2013 retailers are giving a tough competition to every industry traditionally well-known for shelling out big marketing budgets. However as much as out-store advertising helps connecting with new customers and building brand relationships, research suggests that in-store advertising provides more bang for less bucks. The greatest advantage of in-store advertising over out-store advertising is that it allows retailers to broadcast targeted messages even as customers are shopping.<\/p>\n

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