{"id":14799,"date":"2017-06-27T10:29:41","date_gmt":"2017-06-27T10:29:41","guid":{"rendered":"https:\/\/studio52.tv\/?p=14799"},"modified":"2021-07-17T08:37:26","modified_gmt":"2021-07-17T08:37:26","slug":"video-trends-business-world","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/video-trends-business-world\/","title":{"rendered":"Video Trends in the Business World"},"content":{"rendered":"

In this digital world, we all know the importance of videos in the business world. In fact, in plenty of previous blog post, I have discussed the importance of videos, why industries across the world use videos and why it is difficult for any business to sustain without videos. We have discussed benefits such as increase in conversion rates, boost in web traffic, awareness among customers and infinite more benefits.<\/p>\n

That\u2019s why, I won\u2019t discuss that today. Instead I will focus on what kinds of videos can work for your business. I will discuss the trends of videos in the business world.<\/p>\n

So, let\u2019s get started.<\/p>\n

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    Corporate Video<\/b><\/p>\n<\/li>\n<\/ol>\n

    Corporate video<\/a> is created to serve corporate\u2019s purposes such as product branding, brand image shifting, brand promotion, etc. 58% of B2B marketers rate videos as the most effective content marketing tactic; because when people watch video they don\u2019t get bored and they remember the content for longer period.<\/p>\n

    \"Corporate<\/p>\n

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      Construction Video<\/b><\/p>\n<\/li>\n<\/ol>\n

      Construction of a cottage or a hundred-storey building, construction video<\/a> is the best way to document your project from beginning to its completion. Apart from being a cost effective method of monitoring, it gives you a tremendous opportunity to showcase your project in exceptional way. According to a research, YouTube is used by 68% of contractors as social media. And as you know YouTube is all about videos. But videos are not limited to YouTube, you can share your video on any platform, such as WhatsApp, facebook, twitter, linkedin and plenty of others. Construction video also provides a humongous opportunity to develop a compelling portfolio over the period of time.<\/p>\n

      \"Construction<\/p>\n

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        Safety Training Video<\/b><\/p>\n<\/li>\n<\/ol>\n

        Safety training has become a huge concern at the sites where high amount of risk is involved. Failure in providing relevant training to workers can lead to life risking disasters. A research indicates that 69% of construction companies have a serious lack of understanding of Health and Safety policy importance. That also includes educating their workers about their jobs and risks involved in it. To overcome this problem, companies need to provide training in an effective way. Giving training by presenting slides or pictures cannot be as effective as safety training video<\/a> can be. Because if a picture is worth 1000 words, a video is worth 1.8 million words.
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        \"Safety<\/p>\n

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          Product Video<\/b><\/p>\n<\/li>\n<\/ol>\n

          Product video explains product. When you air product video, your target market becomes familiar with your product and the conversion rates increase. As per one study, 90% of the respondents say that video helps their buying decision; well, that\u2019s a huge number.<\/p>\n

          So, I discussed 4 kinds of trending videos. But any inefficient video is equal to no video. That is why your video needs to have<\/p>\n