{"id":20995,"date":"2019-04-07T09:06:53","date_gmt":"2019-04-07T09:06:53","guid":{"rendered":"https:\/\/studio52.tv\/?p=20995"},"modified":"2021-07-17T12:23:36","modified_gmt":"2021-07-17T12:23:36","slug":"4-reasons-why-you-should-tell-a-story-with-your-videos","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/4-reasons-why-you-should-tell-a-story-with-your-videos\/","title":{"rendered":"4 reasons why you should tell a story with your videos"},"content":{"rendered":"

In the past, marketers thought that saturating a video with effects and polishing it to perfection made it successful. People would invest fortunes producing masterpieces of media to market brands. This changed once video production<\/a><\/strong> became widely available, suddenly anyone could record, edit, and publish a video. Amateur videos flooded the internet and new trends started popping up. <\/span><\/p>\n

We started seeing more and more low budget videos with outstanding performance. Regular videos started going viral, even with a clear lack of production value. People found those less polished videos more relatable, while high budget videos, featuring special effects and celebrities made them feel weary. The higher polish made viewers too aware of the push for sales. <\/span><\/p>\n

The Entrepreneur published a <\/span>detailed study<\/span><\/a> on this matter, they compared two similar video campaigns, one produced with $10.000 and the second one with $100.000. The cheaper video performed better across the board, conversion costs were 30% lower. After closer analysis, it was concluded that the main difference was in the story told.<\/span><\/span><\/p>\n

Studio 52 is well aware that the message needs to be the center of any great video, we usually tell our clients to “Forget about unnecessary bells and whistles” There are many reasons to focus on the storytelling component of your productions. Let’s take a closer look at them.<\/span><\/p>\n

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