{"id":21189,"date":"2019-06-24T05:51:13","date_gmt":"2019-06-24T05:51:13","guid":{"rendered":"https:\/\/studio52.tv\/?p=21189"},"modified":"2021-10-18T12:51:08","modified_gmt":"2021-10-18T12:51:08","slug":"is-the-uae-construction-industry-missing-out","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/is-the-uae-construction-industry-missing-out\/","title":{"rendered":"Is the UAE construction industry missing out?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">We keep a constant eye on the industry trends. Staying ahead of the competition is a journey. This week something caught our attention and we decided to share it with you. The UAE is less interested in &#8220;<a style=\"color: #000000;\" href=\"https:\/\/studio52.tv\/video\/timelapse\" target=\"_blank\" rel=\"noopener noreferrer\">Construction video<\/a>&#8221; than it would be expected from the world&#8217;s development leader.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-22379 size-full\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1111.png\" alt=\"data1\" width=\"1024\" height=\"475\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1111.png 1024w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1111-300x139.png 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1111-768x356.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/is-the-uae-construction-industry-missing-out\/#Is_it_about_the_format\" title=\"Is it about the format?\">Is it about the format?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/is-the-uae-construction-industry-missing-out\/#Where_did_the_evidence_take_us\" title=\"Where did the evidence take us?\">Where did the evidence take us?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/is-the-uae-construction-industry-missing-out\/#Is_the_construction_industry_missing_out\" title=\"Is the construction industry missing out?\">Is the construction industry missing out?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Is_it_about_the_format\"><\/span><span style=\"color: #000000;\"><strong>Is it about the format?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Looking further we found that the interest in &#8220;Video&#8221; &#8220;<a style=\"color: #000000;\" href=\"https:\/\/studio52.tv\/video\" target=\"_blank\" rel=\"noopener noreferrer\">Video Production<\/a>&#8221; and &#8220;Construction&#8221; is consistently high. Then, why is &#8220;Construction video&#8221; ignored on UAE? You might think it&#8217;s a matter of timing, you could blame it on bad year for the industry. However, development for the Expo Dubai 2020 has all but monopolized the top ranks on Google News.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\"> <img decoding=\"async\" class=\"aligncenter wp-image-22380 size-full\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1112.png\" alt=\"data2\" width=\"1024\" height=\"475\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1112.png 1024w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1112-300x139.png 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1112-768x356.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">It&#8217;s clear that the format is not the issue. People on the middle east enjoy video content just as much as anywhere else. In fact, we&#8217;ve seen reports showing three times more consumption of video content than the USA. Executives appreciate work-related video content. Everything points to an aggressive need for construction videos. Yet, the interest is still not there.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Where_did_the_evidence_take_us\"><\/span><span style=\"color: #000000;\"><strong>Where did the evidence take us?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Finally, we had a breakthrough. Comparing keyword volume forecasts for &#8220;Construction videos&#8221; on both worldwide and the UAE we found something interesting. The CPC difference was astonishing. There is very little competition for the advertisement for construction video services in the UAE. It&#8217;s funny, construction video is one of our strongest verticals. Still, we focus on timelapse related keywords.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-22381 size-full\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1113.png\" alt=\"data3\" width=\"1024\" height=\"386\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1113.png 1024w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1113-300x113.png 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/06\/1113-768x290.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">You might raise a good point. Good Ads is not the only advertisement channel. However, it&#8217;s certainly the most important one for specialized B2B services. The lack of competition here is strong evidence that other channels will share similar metrics.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Is_the_construction_industry_missing_out\"><\/span><span style=\"color: #000000;\"><strong>Is the construction industry missing out?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">That leads to a troublesome conclusion. The UAE&#8217;s construction industry is missing out on the leading strategy of the current marketing paradigm. After all, 93% of businesses reported gaining a new customer as a direct result of a video posted on social media (Animoto).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Video content is an excellent tool to promote construction projects. Videos will also improve attention and productivity on meetings. Sure, that&#8217;s true for any business. However, you can take things to a whole new level for construction videos. The right set up will do more than show breathtaking takes. It will let you monitor your construction project anywhere anytime. There are just too many upsides.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Now that we&#8217;re aware of the main issue &#8211; There is not enough awareness about construction videos on the UAE &#8211; We will certainly do our part on solving it. The question is, can we count on you to help? If your construction company doesn&#8217;t use video marketing campaigns yet visit our site or schedule a free consultation <strong>+971-4-454-1054<\/strong>. Now, if your UAE-based construction company is already enjoying the benefits of video marketing please help us spread the world. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Send us your video or tag us on social media. We&#8217;ll help you get some extra exposure! Take action for the progress of the construction industry in the UAE.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We keep a constant eye on the industry trends. Staying ahead of the competition is a journey. This week something caught our attention and we decided to share it with you. The UAE is less interested in &#8220;Construction video&#8221; than it would be expected from the world&#8217;s development leader. &nbsp; Is it about the format?&hellip;<\/p>\n","protected":false},"author":1,"featured_media":22377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1340,1375,1,1376,1298],"tags":[446,88,536,75],"class_list":["post-21189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-dubai","category-mediaproduction","category-uae","category-video-production","tag-construction-video","tag-construction-video-production","tag-video-companies-in-uae","tag-video-production-company-dubai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is the UAE construction industry missing out? - Studio 52<\/title>\n<meta name=\"description\" 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