{"id":21272,"date":"2019-07-29T10:15:56","date_gmt":"2019-07-29T10:15:56","guid":{"rendered":"https:\/\/studio52.tv\/?p=21272"},"modified":"2021-07-17T12:45:12","modified_gmt":"2021-07-17T12:45:12","slug":"5-tips-to-improve-your-video-marketing-roi","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/5-tips-to-improve-your-video-marketing-roi\/","title":{"rendered":"5 tips to improve your video marketing ROI"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The increasing demand for video content made us decide to share a few tips with you. You should know the benefits of video content for business by now. You probably watched a video about them. In this article, we&#8217;re going a little deeper.\u00a0<\/span><span style=\"font-weight: 400;\">The high demand for video content isn&#8217;t really a secret. That means the competition will be pretty harsh. You can&#8217;t expect any video to increase your ROI. Sure, every video might have the potential to &#8220;go viral&#8221; However, that&#8217;s not really a smart bet.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A great video will improve your reach and conversion rates. The problem is, how to know what makes a great video? The video content industry is changing constantly, the only way to stay ahead is to keep up with the trends. Below, we&#8217;ll let you know how to leverage the latest trends in <a href=\"https:\/\/studio52.tv\/video\" target=\"_blank\" rel=\"noopener noreferrer\">video marketing<\/a>.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/5-tips-to-improve-your-video-marketing-roi\/#Tell_a_story\" title=\"Tell a story\">Tell a story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/5-tips-to-improve-your-video-marketing-roi\/#Start_Strong\" title=\"Start Strong\">Start Strong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/5-tips-to-improve-your-video-marketing-roi\/#Comedy_is_a_powerful_tool\" title=\"Comedy is a powerful tool\">Comedy is a powerful tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/5-tips-to-improve-your-video-marketing-roi\/#Think_about_distribution\" title=\"Think about distribution\">Think about distribution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/5-tips-to-improve-your-video-marketing-roi\/#Optimize_for_mobile\" title=\"Optimize for mobile\">Optimize for mobile<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Tell_a_story\"><\/span><strong>Tell a story<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We&#8217;ve covered <\/span><span style=\"font-weight: 400;\">the importance of telling a story with your video content<\/span><span style=\"font-weight: 400;\"> before. It&#8217;s so important we decided to mention it here as well. The right story could improve your ROI over ten times. People love it!<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Start_Strong\"><\/span><strong>Start Strong<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Your gut might tell you to keep a card under your sleeve. Punching in the right time and all that. Well, if that&#8217;s the case your gut is wrong. Most people only watch the first 10 seconds of a video before bouncing off. It&#8217;s better to punch first and punch hard. Otherwise, that game-changing card will have trouble leaving your sleeve.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Comedy_is_a_powerful_tool\"><\/span><strong>Comedy is a powerful tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sure, your business is serious. You should still consider using comedy on your marketing. The essence of content marketing is presenting value for your customers and expose them to your brand once they&#8217;re consuming. More value will make that exposure more effective. Plus, laughter will make your audience more receptive. Long story short, costumers appreciate a laugh.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Think_about_distribution\"><\/span><strong>Think about distribution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Video content distribution is another important point we&#8217;ve covered before. Just uploading a video and hitting publish is not enough. You need a full strategy in place to make sure you get all you can out of each video.\u00a0<\/span><span style=\"font-weight: 400;\">When releasing a new video you need to work on the tags, sharing the link on your channels, use social bookmarking, you should even think about paying for promotion. Everything you can do will improve the chances of success.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Optimize_for_mobile\"><\/span><strong>Optimize for mobile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mobile devices are taking over the internet. More than 90% of Facebook users access the platform using the mobile app. There&#8217;s also a big chunk of those that access the platform exclusively using their mobile device. Ignoring mobile devices is no longer an option.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There are a few tips you can use to enhance your mobile reach. Your videos need captions. A lot of mobile users mute their audio, you can no longer rely on <a href=\"https:\/\/studio52.tv\/audio\/voice-over-artist\" target=\"_blank\" rel=\"noopener noreferrer\">voiceovers<\/a> and soundtracks. Make some of your videos vertical. Youtube finally supports them, you can watch vertical videos full screen with an upright device. Also, consider posting the videos from your mobile device. That will give the different platforms a good reason to believe that content will work well on mobile devices.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We hope these tips help you improve your video marketing campaign. Keep in mind that each case is unique. You need to find what works best for your brand. Now, if you&#8217;re not sure how to go about producing a <a href=\"https:\/\/studio52.tv\/video\" target=\"_blank\" rel=\"noopener noreferrer\">great video<\/a> you can count on us. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Schedule a free consultation!\u00a0 <strong>+971-4-454-1054<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The increasing demand for video content made us decide to share a few tips with you. You should know the benefits of video content for business by now. You probably watched a video about them. In this article, we&#8217;re going a little deeper.\u00a0The high demand for video content isn&#8217;t really a secret. That means the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":22364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[209,114,515],"class_list":["post-21272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediaproduction","tag-video-marketing","tag-video-production","tag-video-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 tips to improve your video marketing ROI - Studio 52<\/title>\n<meta name=\"description\" content=\"Video marketing - 5 tips to improve your video marketing ROI\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio52.tv\/blog\/5-tips-to-improve-your-video-marketing-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips to improve your video marketing ROI - 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