{"id":21504,"date":"2019-11-24T09:49:25","date_gmt":"2019-11-24T09:49:25","guid":{"rendered":"https:\/\/studio52.tv\/?p=21504"},"modified":"2024-04-17T07:23:28","modified_gmt":"2024-04-17T07:23:28","slug":"choose-the-right-on-hold-music-for-business","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/choose-the-right-on-hold-music-for-business\/","title":{"rendered":"How to Choose the Right On Hold Music for your Business"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It\u2019s essential to look for different ways to improve your business in every way. By doing this, you can increase your businesses\u2019 popularity and attract customers. However, there is a very important and common aspect that most companies overlook: calls. That&#8217;s right, the calls. Many clients prefer to communicate with companies via phone for many different reasons. Regardless of what those are, there is something that always happens: customers are left on hold. This period of time is essential to win or lose a customer, and most of the time no attention is paid to this detail. Therefore in this article, we\u2019ll share with you the best ways to choose <strong><span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/audio\/ivr-recording\" target=\"_blank\" rel=\"noopener noreferrer\"><b><u>on-hold music<\/u><\/b><\/a><\/span><\/strong> for this very fundamental period of time:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/choose-the-right-on-hold-music-for-business\/#Why_Choose_On-Hold_Music\" title=\"Why Choose On-Hold Music?\">Why Choose On-Hold Music?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/choose-the-right-on-hold-music-for-business\/#Music_Has_an_Influence_on_the_Customers_Mood\" title=\"Music Has an Influence on the Customers\u2019 Mood\">Music Has an Influence on the Customers\u2019 Mood<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/choose-the-right-on-hold-music-for-business\/#Keep_It_Fresh\" title=\"Keep It Fresh\">Keep It Fresh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/choose-the-right-on-hold-music-for-business\/#Choose_Music_According_to_the_Purpose_of_the_Client\" title=\"Choose Music According to the Purpose of the Client\">Choose Music According to the Purpose of the Client<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_Choose_On-Hold_Music\"><\/span><span style=\"color: #3791cf;\"><strong>Why Choose On-Hold Music?<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Simple, just like everyone who is also a customer on many occasions, they don&#8217;t like to wait. This is inevitable because 70% of calls are put on hold. On the other hand, anything is better than silence, and it turns out that music is the best choice. This way customers stay distracted while they wait. In the same sense, they&#8217;re also less likely to hang up during the call. It\u2019s important to note that this is not a long-term solution. You\u2019re not going to leave a customer waiting for eternity.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Music_Has_an_Influence_on_the_Customers_Mood\"><\/span><span style=\"color: #3791cf;\"><strong>Music Has an Influence on the Customers\u2019 Mood<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What a business always seeks is to satisfy and retain its customers. This applies to everyone, especially those who make calls. It\u2019s for this reason that music has to matter to you. It\u2019s not the same experience to be waiting on line in silence than with fun background music. The good thing is that today you can choose music even more naturally. This means choosing music\u00a0 according to the region you\u2019re located in and even the mood you wish to convey. It&#8217;s just a matter of paying close attention to this aspect that keeps your customers on the line.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Keep_It_Fresh\"><\/span><span style=\"color: #3791cf;\"><strong>Keep It Fresh<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There will always be regular customers, and therefore they will call regularly as well. For this reason, you must always update the music. Remember that no customer wants to hear the same thing over and over again. Therefore changing the music every month will be a welcomed change by those who call regularly. It will even help your company keep up with trends and with your customers.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Choose_Music_According_to_the_Purpose_of_the_Client\"><\/span><span style=\"color: #3791cf;\"><strong>Choose Music According to the Purpose of the Client<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Taking care of your business is important, but taking care of your customers is even more important. This is why you must constantly think about what your customers want. Are they calling to make a purchase? Play energetic music. If they\u2019re calling to solve a technical problem, it\u2019s best to put on relaxing music to calm them down. Everything is about adapting to each situation.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Those are the key factors you should consider when choosing <strong><span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/audio\/ivr-recording\" target=\"_blank\" rel=\"noopener noreferrer\"><b><u>on-hold music for calls<\/u><\/b><\/a><\/span><\/strong>. Remember that customers are the key to your business. Therefore you should always think about taking care of them in all aspects. If done successfully, the growth of your business should only be a matter of time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s essential to look for different ways to improve your business in every way. By doing this, you can increase your businesses\u2019 popularity and attract customers. However, there is a very important and common aspect that most companies overlook: calls. That&#8217;s right, the calls. Many clients prefer to communicate with companies via phone for many&hellip;<\/p>\n","protected":false},"author":1,"featured_media":22287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[179,551,278],"class_list":["post-21504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediaproduction","tag-on-hold-music","tag-on-hold-music-for-your-business","tag-telephone-hold-message"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choose the Right On Hold Music for your Business<\/title>\n<meta name=\"description\" content=\"On hold music- How to Choose the Right On Hold Music for your Business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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