{"id":21520,"date":"2019-12-03T12:07:50","date_gmt":"2019-12-03T12:07:50","guid":{"rendered":"https:\/\/studio52.tv\/?p=21520"},"modified":"2024-05-03T06:23:21","modified_gmt":"2024-05-03T06:23:21","slug":"mistakes-to-avoid-in-a-corporate-video","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/mistakes-to-avoid-in-a-corporate-video\/","title":{"rendered":"Mistakes to Avoid in a Corporate Video"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Corporate videos are a great way to spread the word about your business. According to Cisco, online videos will account for more than 80% of all consumer internet traffic by 2020.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When you&#8217;re planning video content as part of your marketing, it can be hard to spot the common pitfalls you need to avoid. It would be a huge waste of time, money, and resources if you fall in the first hurdle but the good news is, that once you know what these common mistakes are you\u2019ll know how to steer clear of them.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">So without further ado, let\u2019s get into some of the most common mistakes corporations make when creating their corporate video.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/mistakes-to-avoid-in-a-corporate-video\/#Failing_to_Capture_the_Audiences_Attention\" title=\"Failing to Capture the Audience\u2019s Attention\">Failing to Capture the Audience\u2019s Attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/mistakes-to-avoid-in-a-corporate-video\/#Having_Too_Many_Messages\" title=\"Having Too Many Messages\">Having Too Many Messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/mistakes-to-avoid-in-a-corporate-video\/#An_Unprepared_Subject\" title=\"An Unprepared Subject\u00a0\">An Unprepared Subject\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/mistakes-to-avoid-in-a-corporate-video\/#Publishing_the_Video_Anywhere_you_can\" title=\"Publishing the Video Anywhere you can\">Publishing the Video Anywhere you can<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Failing_to_Capture_the_Audiences_Attention\"><\/span><span style=\"color: #3791cf;\"><b>Failing to Capture the Audience\u2019s Attention<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One of the most common mistakes made when shooting a <strong><span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/video\/corporate\" target=\"_blank\" rel=\"noopener noreferrer\">corporate video<\/a><\/span><\/strong> is failing to consider the audience&#8217;s attention. Remember that all videos are facing fierce competition for the limited attention of the audience.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Viewers need to know exactly what to expect from your video before they hit play, so immediately inform them what result they\u2019ll get from watching it. Use a descriptive title that answers the question \u201cwhat is this about?,\u201d that way it&#8217;ll be easier to keep the audience focused during your video. The viewers time it\u2019s extremely valuable and in return for their attention you need to be giving them something of great value.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Having_Too_Many_Messages\"><\/span><span style=\"color: #3791cf;\"><b>Having Too Many Messages<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The best, clearest, and most memorable videos generally have a single message. Giving your viewers more can mean a higher risk of it becoming overly complex and confusing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Even though it can sometimes be unavoidable to have more than one message you want to share with the viewer, we strongly recommend that you focus on just one message in each video. Keep your videos as simple as possible.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"An_Unprepared_Subject\"><\/span><span style=\"color: #3791cf;\"><b>An Unprepared Subject<\/b><b>\u00a0<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For your corporate video to be effective, the interview subject must be properly prepped. We don\u2019t just mean prepped for the questions they have to answer, there are several factors that need to be considered. For example, if you\u2019ve selected them for a video session, the way that the subject is dressed is important. Stripes on a shirt will dance on the screen and distract the audience.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You need to make your subject feel comfortable when shooting the video, so that they do their best. Prepare the subject explaining the nuances of shooting a <strong><span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/video\/corporate\" target=\"_blank\" rel=\"noopener noreferrer\">corporate video<\/a><\/span><\/strong>, this includes the subject using nouns when answering a question.<\/span><\/p>\n<a class=\"maxbutton-5 maxbutton maxbutton-corporate-video-in-dubai\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/studio52.tv\/video\"><span class='mb-text'>Corporate Video in Dubai<\/span><\/a>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Publishing_the_Video_Anywhere_you_can\"><\/span><span style=\"color: #3791cf;\"><b>Publishing the Video Anywhere you can<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">After you finish editing the video you might want to publish it as fast as possible but be careful. This should be done when planning the video, but if you haven\u2019t, take a few minutes to think about where you want to use your new video to ensure that it reaches the largest number of people from your target audience.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We recommend you do some research on your target audience to find the best place to post your video. As said before, you should do this while planning your video but only after you have a clear objective for it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate videos are a great way to spread the word about your business. According to Cisco, online videos will account for more than 80% of all consumer internet traffic by 2020. When you&#8217;re planning video content as part of your marketing, it can be hard to spot the common pitfalls you need to avoid. It&hellip;<\/p>\n","protected":false},"author":1,"featured_media":22284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1349,1300,1],"tags":[37,443,606,554,39],"class_list":["post-21520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-corporate-video","category-mediaproduction","tag-corporate-video","tag-corporate-video-company","tag-corporate-video-in-dubai","tag-corporate-video-makers","tag-corporate-video-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mistakes to Avoid in a Corporate Video - Studio52<\/title>\n<meta name=\"description\" content=\"Avoid common pitfalls in corporate videos. 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