{"id":21597,"date":"2020-02-02T09:07:04","date_gmt":"2020-02-02T09:07:04","guid":{"rendered":"https:\/\/studio52.tv\/?p=21597"},"modified":"2026-03-10T12:13:40","modified_gmt":"2026-03-10T12:13:40","slug":"on-hold-message-strategy-for-your-business","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/on-hold-message-strategy-for-your-business\/","title":{"rendered":"5 Ways to Create an Effective On Hold Message Strategy for your Business"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As stipulated on many occasions, employees are one of the most important factors of a business. However, there is another equally important factor: customers. After all, their interest in your business is what keeps it afloat. Therefore, it\u2019s very important to give them plenty of options and solutions. Living in the digital age, many agreements and purchases are made on phone calls nowadays. Equally common is that many businesses leave customers on hold during those calls.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It&#8217;s no secret that nobody likes to be put on hold. It happens very often that customers who call are confused by the silence on the other side of the line or eventually get bored. This time is important to win or lose a new customer. This is why it&#8217;s your responsibility <\/span><b>to create an effective <span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/audio\/on-hold-messaging\" target=\"_blank\" rel=\"noopener noreferrer\"><b><u>on-hold message<\/u><\/b><\/a><\/span> strategy for your business.<\/b><span style=\"font-weight: 400;\"> So get ready, because we\u2019ll give you the best tips to achieve it:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/on-hold-message-strategy-for-your-business\/#Take_Advantage_of_a_Potential_Clients_Time_By_Saying_Something_Relevant\" title=\"Take Advantage of a Potential Client\u2019s Time By Saying Something Relevant\">Take Advantage of a Potential Client\u2019s Time By Saying Something Relevant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/on-hold-message-strategy-for-your-business\/#Dont_Mention_Being_On-Hold\" title=\"Don&#8217;t Mention Being On-Hold\">Don&#8217;t Mention Being On-Hold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/on-hold-message-strategy-for-your-business\/#Dont_Apologise\" title=\"Don\u2019t Apologise\">Don\u2019t Apologise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/on-hold-message-strategy-for-your-business\/#Advertise_Your_Products_and_Services\" title=\"Advertise Your Products and Services\">Advertise Your Products and Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/on-hold-message-strategy-for-your-business\/#Keep_Up_with_Trends\" title=\"Keep Up with Trends\">Keep Up with Trends<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Take_Advantage_of_a_Potential_Clients_Time_By_Saying_Something_Relevant\"><\/span><span style=\"color: #3791cf;\"><strong>Take Advantage of a Potential Client\u2019s Time By Saying Something Relevant<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Remember that the time a customer waits is gold. Silence is an unacceptable option. In addition to being a wasted opportunity, it causes frustration in customers. Unfortunately putting them on hold is necessary. Use this time to say something important, keep it simple. It all depends on the type of business you own. What is your schedule? What areas do you serve? What products and services do you have to offer? Remember that callers are practically captive clients, so up to 15 seconds can be very valuable. Take advantage of time. Say something important.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Dont_Mention_Being_On-Hold\"><\/span><span style=\"color: #3791cf;\"><strong>Don&#8217;t Mention Being On-Hold<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is like the first rule of this topic. Don\u2019t mention to the customer he&#8217;s waiting, he already knows. Instead, take the opportunity to say something else with more value. Something like how important their call is. If instead, you say that you are putting them on hold for attending other clients, you won\u2019t calm them down, you will irritate them.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Dont_Apologise\"><\/span><span style=\"color: #3791cf;\"><strong>Don\u2019t Apologise<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is commonly confused with common courtesy, but this is far from the truth. When making a call, the client doesn\u2019t expect an apology, he expects someone to answer the phone. It\u2019s very acceptable to thank them for the call, but apologizing makes them feel they are in limbo. The purpose is to entertain them until they forget that they\u2019ve been waiting.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Advertise_Your_Products_and_Services\"><\/span><span style=\"color: #3791cf;\"><strong>Advertise Your Products and Services<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The waiting time is the perfect opportunity to let your customers know about the products and services you offer. If you are a hotel, talk about Premium suites. If you are a dealership, talk about the variety you have in vehicles. If you are an Internet service, show the multiple speeds you have.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Keep_Up_with_Trends\"><\/span><span style=\"color: #3791cf;\"><strong>Keep Up with Trends<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The world changes day by day. People, weather, hours, products, and services. We\u2019re constantly evolving and that\u2019s why your messages also have to. Be sure to provide fresh messages with new and updated content. You must rotate your advertising content to create an effective on hold strategy. It&#8217;s also a good opportunity to put some good on-hold music. If you want to understand this type of genre to the fullest, we recommend this article:\u00a0<\/span><a href=\"https:\/\/www.npr.org\/2019\/09\/05\/757544079\/the-many-requirements-of-hold-music-a-genre-for-no-one\"> <span style=\"font-weight: 400;\"><strong><span style=\"color: #3791cf;\"><b><u>The Many Requirements Of Hold Music, A Genre For No One<\/u><\/b><\/span><\/strong>.<\/span><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Those are the best tips we have to offer to create an effective on hold strategy for your business. The key for a business to grow, apart from the employees, is the customers. Always make sure you keep them satisfied and happy in every aspect.\u00a0 We recommend you check out What Industry Insiders Say About Electing An Audio Platform For Business Enhancement.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">Do you want to know about other strategies to develop your business? Please visit us at<\/span> <strong><span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><u>Studio52<\/u><\/b><\/a><\/span><\/strong>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As stipulated on many occasions, employees are one of the most important factors of a business. However, there is another equally important factor: customers. After all, their interest in your business is what keeps it afloat. Therefore, it\u2019s very important to give them plenty of options and solutions. Living in the digital age, many agreements&hellip;<\/p>\n","protected":false},"author":1,"featured_media":21835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1299,1328],"tags":[235,355,278],"class_list":["post-21597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-production","category-telephone-on-hold-message","tag-custom-on-hold-message","tag-on-hold-message","tag-telephone-hold-message"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crafting Your On Hold Message Strategy: 5 Effective Tips<\/title>\n<meta name=\"description\" content=\"Learn how to create a compelling on-hold message strategy for your business. Enhance customer experience and maintain engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio52.tv\/blog\/on-hold-message-strategy-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crafting Your On Hold Message Strategy: 5 Effective Tips\" \/>\n<meta property=\"og:description\" content=\"Learn how to create a compelling on-hold message strategy for your business. 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