{"id":22944,"date":"2021-02-18T11:18:23","date_gmt":"2021-02-18T11:18:23","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=22944"},"modified":"2024-05-02T09:19:36","modified_gmt":"2024-05-02T09:19:36","slug":"what-is-the-latest-trend-in-corporate-video-production-2024","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/what-is-the-latest-trend-in-corporate-video-production-2024\/","title":{"rendered":"What is The Latest Trend in Corporate Video Production 2024?"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">It\u2019s well established that video is one of the most effective types of content to connect with your audience. And, even in <span style=\"color: #3791cf;\"><strong>2024<\/strong><\/span>, it shows no signs of slowing down. As per reports, the average person will spend <strong>100<\/strong> minutes per day watching a video. If you have been following our blogs or the latest trends in marketing, you are already aware that video definitely needs to be a part of your strategy. But, how should you get started? What\u2019s the latest trend in <\/span><strong><span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/video\/corporate\" target=\"_blank\" rel=\"noopener noreferrer\">corporate video<\/a><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/service\/video-service.html\" target=\"_blank\" rel=\"noopener noreferrer\"> production in 2024<\/a>?<\/span><\/strong><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/what-is-the-latest-trend-in-corporate-video-production-2024\/#Lets_dive_in_and_find_out\" title=\"Let\u2019s dive in, and find out!\">Let\u2019s dive in, and find out!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/what-is-the-latest-trend-in-corporate-video-production-2024\/#360-Degree_Corporate_Video\" title=\"360-Degree Corporate Video\">360-Degree Corporate Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/what-is-the-latest-trend-in-corporate-video-production-2024\/#How-To_Videos\" title=\"How-To Videos\">How-To Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/what-is-the-latest-trend-in-corporate-video-production-2024\/#Internal_Video_Communications\" title=\"Internal Video Communications\">Internal Video Communications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/what-is-the-latest-trend-in-corporate-video-production-2024\/#Live_Videos\" title=\"Live Videos\">Live Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/studio52.tv\/blog\/what-is-the-latest-trend-in-corporate-video-production-2024\/#Animated_Explainer_Videos\" title=\"Animated Explainer Videos\">Animated Explainer Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/studio52.tv\/blog\/what-is-the-latest-trend-in-corporate-video-production-2024\/#Soundless_Videos\" title=\"Soundless Videos\">Soundless Videos<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Lets_dive_in_and_find_out\"><\/span><span style=\"color: #3791cf;\"><strong>Let\u2019s dive in, and find out!<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-31520 size-full\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/02\/Video_Production_Trends.png\" alt=\"Video_Production_Trends\" width=\"1024\" height=\"540\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/02\/Video_Production_Trends.png 1024w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/02\/Video_Production_Trends-300x158.png 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/02\/Video_Production_Trends-768x405.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"360-Degree_Corporate_Video\"><\/span><span style=\"color: #3791cf;\"><b>360-Degree Corporate Video<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Despite a rocky start, 360-degree videos are the next big thing. They are great for giving customers a visual representation of what your brand has to offer. It\u2019s more engaging than a normal video as the users have to click or swipe to move around the scene. Thus, creating a distinct user experience that helps the audience connect, know and understand your brand better and on a more personal level.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">It\u2019s also worth noting that 98% of consumers say 360-degree videos are more exciting compared to other formats of videos. The completion rate of 360-degree videos is also 46% higher in comparison to regular videos. Let\u2019s give you an amazing example of how <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.visitdubai.com\/en\/sc7\/articles\/dubai-virtual-tours\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Visit Dubai<\/span><\/a><span style=\"font-weight: 400;\"> is utilizing 360-degree videos to give a virtual tour of some of the most important places in Dubai.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">If you think that it\u2019s very difficult to pull off, then you can leave it all to us. Studio52 has a dedicated 360-degree video production team who can get this all done in no time. And, if you want to do it on your own all you need is a smartphone\/DSLR, GoPro, and stitch it all together with an app.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #3791cf;\"><b>Ideal For:<\/b><\/span><span style=\"font-weight: 400;\"> real estate developers, news companies, event producers, streaming services, theatres, company tours, travel sites, retail brands, hotel tours.<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-To_Videos\"><\/span><span style=\"color: #3791cf;\"><b>How-To Videos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Videos are great learning tools. By producing effective and compelling how-to tutorials, lectures, and thought-provoking videos, you have a better chance of getting noticed than ads. There are many types of videos you can make like training videos for your employees, showing consumers how they can use your product or you can also use your extensive knowledge about the industry that you operate in. If your video is interesting enough, they are automatically going to generate leads.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">One of the best examples of a brand that uses how-to videos to its fullest potential is HubSpot. If you are in marketing, there\u2019s a very little chance that you wouldn\u2019t have come across the name HubSpot. It has plenty of resources on marketing strategies for the SaaS industry. As a result, they are not only able to sell their software solutions but also believed to be thought leaders in the industry.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-6 maxbutton maxbutton-tv-commercial-video-production-dubai\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/studio52.tv\/video\"><span class='mb-text'>TV Commercial Video Production Dubai<\/span><\/a><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #3791cf;\"><b>Ideal For:<\/b><\/span><span style=\"font-weight: 400;\"> schools, universities, private coaching classes, interior decorators, automobile industry, chef, author, customer onboarding.<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Internal_Video_Communications\"><\/span><span style=\"color: #3791cf;\"><b>Internal Video Communications<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">We all understand that it\u2019s essential to communicate and engage with customers. But, what about your employees? They are often the last ones we think about even though we understand that happy employees are the key to any organization\u2019s success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Most businesses rely heavily on email newsletters or brochures for internal communication. Using a video for internal communications can be much more effective than simple written texts, as it\u2019s more engaging and also, worth sharing with friends and family. Watching a video of how your company is performing, how others in your department work, or the company\u2019s recent achievements instill a sense of belonging in employees.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #3791cf;\"><b>Ideal For: <\/b><\/span><span style=\"font-weight: 400;\">every brand that wants to engage with their employees.<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_Videos\"><\/span><span style=\"color: #3791cf;\"><b>Live Videos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Due to COVID-19 restrictions, live video streaming saw an enormous surge this year. People love to interact with influencers and favorite brands and live video streaming is the perfect way to do that. With live videos, you can target the customers who are actually committed to your brand and you also get real-time engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">One of the studies by 99firms says that \u201c80% of consumers would rather watch a live video than read a blog\u201d so why not give them a dose of live streaming every now and then. There are different ways to include live video in your business. Host an interview with your CEO, Q&amp;A sessions, live product demos or even new launches, live behind-the-scenes, etc are great for humanizing your brand and establish deeper connections with your audience.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #3791cf;\"><b>Ideal For:<\/b><\/span><span style=\"font-weight: 400;\"> Social media platforms like Facebook, YouTube, Instagram, LinkedIn<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Animated_Explainer_Videos\"><\/span><span style=\"color: #3791cf;\"><b>Animated Explainer Videos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Animation has become an essential tool for businesses today, and it\u2019s one video style that connects with everyone &#8211; from children to adults &#8211; it never gets old. Animated videos not just offer a better user experience but are also entertaining. Moreover, when you have to communicate to your customers about what exactly your product does and how it can benefit them, there\u2019s nothing better than using animation. This is because the medium gives you more freedom to show the things you want in a shorter time-frame.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Well-planned and thoughtful use of animation in your videos is an excellent way to bring out the company\u2019s style, convey your values, and manifest your brand\u2019s uniqueness. If done right, it has the power to create a lasting impression on the audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Animated videos can also motivate customers to take desired actions. For example, an inviting CTA button at the end of a blog, video, or email can take you to the right landing page for more information regarding a product, offer, or anything else you want the customer to know.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #3791cf;\"><b>Ideal For:<\/b><\/span><span style=\"font-weight: 400;\"> all industries<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Soundless_Videos\"><\/span><span style=\"color: #3791cf;\"><b>Soundless Videos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Have you noticed that a significant number of users are watching videos without sound? Most often the videos are being consumed in public places or in offices during lunch breaks. In such cases, if all the important information is lost in the audio then, the video would fail miserably in engaging customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">For such an audience who likes to watch videos without sound, you need to get creative. You can use captions, on-screen instructions, or pieces of information that are important to ensure that the audience fully understands the message. It is important to work carefully with such videos as you don\u2019t want them to be overloaded with on-screen text too. You have to think of short and crisp sentences, a mix of animation, etc to make it more fun and engaging even without the audio.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Making a soundless video also means the content would be accessible to a wider audience. Everyone is tech-savvy now so the more customers you can reach the better.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #3791cf;\"><b>Ideal For: <\/b><\/span><span style=\"font-weight: 400;\">all industries\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">So, there we are. These are some of the latest corporate video trends that you are going to see this year. Therefore, it\u2019s really important to use at least one of the videos mentioned above by your brand to improve customer engagement and build brand value.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Any video is not going to be a success overnight, you need to put in the time and the right plan. So, what\u2019s holding you back from investing in video content? Stop thinking and <\/span><strong><span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/contact-us.html\">get in touch with us<\/a><\/span><\/strong><span style=\"font-weight: 400;\"> for more information.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s well established that video is one of the most effective types of content to connect with your audience. And, even in 2024, it shows no signs of slowing down. As per reports, the average person will spend 100 minutes per day watching a video. If you have been following our blogs or the latest&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1349,1300,1312,1375,1305,1364,1367,1363,1298],"tags":[634,638,635,636,637,639],"class_list":["post-22944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-corporate-video","category-corporate-video-production","category-dubai","category-live-streaming","category-real-estate","category-school","category-training","category-video-production","tag-360-degree-corporate-video","tag-animated-explainer-videos","tag-how-to-videos","tag-internal-video-communications","tag-live-videos","tag-soundless-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the latest trend in corporate 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