{"id":23053,"date":"2021-03-03T07:33:27","date_gmt":"2021-03-03T07:33:27","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=23053"},"modified":"2024-04-30T11:59:23","modified_gmt":"2024-04-30T11:59:23","slug":"4-types-of-videos-that-every-business-can-use","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/4-types-of-videos-that-every-business-can-use\/","title":{"rendered":"4 Types of Videos That Every Business Can Use"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Creating a corporate video is one of the most powerful content market strategies your business should invest in to reach customers, engage employees, improve brand image, boost sales, and more. If you are not using <strong><a style=\"color: #000000;\" href=\"https:\/\/studio52.tv\/video\/corporate\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #0000ff;\">corporate video<\/span><\/a><\/strong> as a core part of your business strategy, you are very likely going to lose ground to your competition. We bet that\u2019s not what you want for your business. So, whether you are a small-sized company, individual, or multi-national, you should definitely have at least one form of <\/span><span style=\"font-weight: 400;\">video content<\/span><span style=\"font-weight: 400;\"> that can be used to engage your potential customers.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Why? Well, definitely not just because we are saying it. The huge amount of data available in the research reports all indicate one thing &#8211; video is growing and it\u2019s here to stay. Here are some interesting facts from Social Media Today Report:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><strong>72%<\/strong> of customers prefer learning about a product or service through a video.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><strong>82%<\/strong> of all consumer internet traffic will come from online videos by 2022.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Users spend <strong>88%<\/strong> more time browsing on websites that have videos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><strong>59%<\/strong> of executives prefer watching a video to reading the text content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><strong>75%<\/strong> of users on Instagram take action after viewing a brand\u2019s video. That includes clicking up to product checkout.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\"><strong>41%<\/strong> of video marketers use Webinar as a channel and 83% of them claim success.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"maxbutton-6 maxbutton maxbutton-tv-commercial-video-production-dubai\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/studio52.tv\/video\"><span class='mb-text'>TV Commercial Video Production Dubai<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">That\u2019s a lot of positive data about videos, isn\u2019t it? So, we delved a little deeper into these facts and figures and came up with 4 types of corporate videos that every business can use. Let\u2019s see what these are.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-23054 aligncenter\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/4-Types-of-Videos-That-Every-Business-Can-Use-1024x1024.jpg\" alt=\"4 Types of Videos That Every Business Can Use\" width=\"584\" height=\"584\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/4-Types-of-Videos-That-Every-Business-Can-Use-1024x1024.jpg 1024w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/4-Types-of-Videos-That-Every-Business-Can-Use-300x300.jpg 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/4-Types-of-Videos-That-Every-Business-Can-Use-150x150.jpg 150w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/4-Types-of-Videos-That-Every-Business-Can-Use-768x768.jpg 768w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/4-Types-of-Videos-That-Every-Business-Can-Use-1536x1536.jpg 1536w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/4-Types-of-Videos-That-Every-Business-Can-Use.jpg 2000w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/4-types-of-videos-that-every-business-can-use\/#Company_Culture\" title=\"Company Culture\">Company Culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/4-types-of-videos-that-every-business-can-use\/#Video_Testimonials\" title=\"Video Testimonials\">Video Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/4-types-of-videos-that-every-business-can-use\/#Brand_Awareness\" title=\"Brand Awareness\">Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/4-types-of-videos-that-every-business-can-use\/#Employee_Training\" title=\"Employee Training\">Employee Training<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/4-types-of-videos-that-every-business-can-use\/#Studio52_Featured_in_the_List_of_Top_Animation_Explainer_Video_Production_Companies_in_Riyadh_Saudi_Arabia\" title=\"Studio52 Featured in the List of Top Animation Explainer Video Production Companies in Riyadh, Saudi Arabia\">Studio52 Featured in the List of Top Animation Explainer Video Production Companies in Riyadh, Saudi Arabia<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Company_Culture\"><\/span><span style=\"color: #000000;\"><b>Company Culture<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">You can also call these behind-the-scenes corporate videos. Corporate videos are truly versatile and company culture videos are just that. They give your audience a look at the actual work culture within your organization. Now, if you are thinking about how that will help your company, let us explain you further.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">These company culture videos give your consumers or potential customers a lot of information about your company. It lets them actually see the faces behind the talent that develop the products or delivers the services they desire. It lets them take a peek at how their product or service would be handled by you if they decide on signing up for your services. It helps you build trust in the minds of your potential customer even before they have made contact with you. So, the more you humanize, focus on the craftsmanship and skill of your team as they work on bringing a particular product from conception to completion, the better your video would be.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Testimonials\"><\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/studio52.tv\/testimonial\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Video Testimonials<\/b><\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Before we make any purchase decision, we always do research, some do it extensively while some do little. But, still, we all do it! What does this tell us? This clearly tells us that our purchase decision is never completely our own, it\u2019s always influenced by external factors around us, maybe we just read a review about it somewhere or maybe someone said some really nice things about working with this company. Almost all of us know this which is why most websites have testimonials on their company landing page. But, is that enough, especially when studies suggest that <\/span><b>video testimonials are among the top three most effective types of video content<\/b><span style=\"font-weight: 400;\">?<\/span><\/span><\/p>\n<p><iframe title=\"Showreel - Studio 52 - Testimonial Video\" src=\"https:\/\/player.vimeo.com\/video\/172211319?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Customer testimonials are undoubtedly one of the most compelling and authentic ways to build trust in the brand. However, a video testimonial takes this effectiveness to the next level. Having such videos on your websites or social media lets the prospective client watch and hear the testimonial. And, when they see someone share a positive experience about your product or service it gives you higher credibility. People can trust your brand more easily, which means you have already scored a point over your competitor and risen higher in the list of prospects they would like to take their business to.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Awareness\"><\/span><span style=\"color: #000000;\"><b>Brand Awareness<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Unlike video advertisements, the main purpose of brand awareness videos is to go for the soft sell. Such videos should aim at sharing your company\u2019s values, mission, and achievements with your target audience. The message should be consistent with your overall brand but at the same time, it should be interesting and unique.\u00a0<\/span><\/p>\n<p><iframe title=\"Grizzly (1min)\" src=\"https:\/\/player.vimeo.com\/video\/509766697?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Every brand has its own story to tell so why not share it with your customers. There\u2019s so much you can include in this video like the legacy of your company, successful initiatives, ongoing projects, infrastructure, and client portfolio. If you have ranks to riches story for your brand, you can definitely include it here. Include messages from the CEO, other top officials, and product experts of your company. However, don\u2019t go overboard and get carried on with boring details. Keep the information interesting and minimal.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A professionally crafted brand awareness video would help your audience understand you better. You can use them on your company website, distribute through social media or share them on YouTube or LinkedIn.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Employee_Training\"><\/span><span style=\"color: #000000;\"><b>Employee Training<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Training videos are usually for internal communication. But, they are extremely important for a company\u2019s growth. A training-focused corporate video is a great way of showing people how to do their job, what is expected of them, and also make them comfortable in the new environment. It\u2019s important for such videos to have some fun elements in them so the new recruits can relax and feel a sense of belonging.<\/span><\/p>\n<p><iframe title=\"ARO Drilling (1min)\" src=\"https:\/\/player.vimeo.com\/video\/509756270?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The most important perk of having a training video in place is that you won\u2019t have to invest money in training someone every time there is a new employee on board. In almost every business, employee training is a recurring process, and training videos are a great tool to make professional learning fun and engaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">For training videos, you can use animations, simple messages, a detailed demo, or a walkthrough of the entire work process to deliver the message to your new employees. Having training videos also makes it easier for the new recruits to watch it whenever they want.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">There are many more types of corporate videos, but here we have covered only the ones that are good for any company, irrespective of the type of industry you belong to. Depending on your purpose, target audience, and the nature of storytelling, you can choose to have just one of these videos or all. We suggest having all of these as all of them can be used on different platforms and serve different purposes. One last piece of advice from us, choose the right video production company to get the best video as now you know why these corporate videos are so important for your company.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">If you have plans to do a corporate video or need help figuring out your corporate video strategy, we are available. <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/studio52.tv\/contact-us.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Get in touch<\/span><\/a><\/span><span style=\"font-weight: 400;\"> with us now for a free consultation!<\/span><\/span><\/p>\n<h4 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"Studio52_Featured_in_the_List_of_Top_Animation_Explainer_Video_Production_Companies_in_Riyadh_Saudi_Arabia\"><\/span><a href=\"https:\/\/express-press-release.net\/news\/2021\/03\/02\/862672\" target=\"_blank\" rel=\"noopener noreferrer\">Studio52 Featured in the List of Top Animation Explainer Video Production Companies in Riyadh, Saudi Arabia<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a corporate video is one of the most powerful content market strategies your business should invest in to reach customers, engage employees, improve brand image, boost sales, and more. If you are not using corporate video as a core part of your business strategy, you are very likely going to lose ground to your&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1349,1300,1312,1374,1363,1298],"tags":[659,558,657,660,655,114,75,656,658],"class_list":["post-23053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-corporate-video","category-corporate-video-production","category-saudi-arabia","category-training","category-video-production","tag-brand-awareness-video","tag-business-video","tag-company-culture-video","tag-employee-training-video","tag-types-of-video","tag-video-production","tag-video-production-company-dubai","tag-video-services","tag-video-testimonials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Types of Videos That Every Business Can Use<\/title>\n<meta name=\"description\" content=\"Four essential videos every business needs: Company Culture, Testimonials, Brand Awareness, Employee Training. 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