{"id":23207,"date":"2021-04-14T09:54:55","date_gmt":"2021-04-14T09:54:55","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=23207"},"modified":"2024-07-05T12:07:20","modified_gmt":"2024-07-05T12:07:20","slug":"7-ways-live-streaming-video-increases-brand-engagement","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/","title":{"rendered":"7 Ways Live Streaming Video Increases Brand Engagement"},"content":{"rendered":"<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">In today\u2019s tech-focused world, customers crave a personal connection with the brands and influencers they follow. Today, the customers want more than just a product; they want an experience. A recent report from AdWeek suggests that \u201c<\/span><b>70% of consumers who feel a connection to a brand will typically spend twice as much as average customers<\/b><span style=\"font-weight: 400;\">\u201d. So, all you need is to know how to take advantage of the technology available at your disposal.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">For this, we need to dig a little deeper and understand why live streams matter, as well as how to use them effectively to grow your brand.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/#What_is_live_video_streaming\" title=\"What is live video streaming?\">What is live video streaming?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/#Why_live_streams_matter\" title=\"Why live streams matter?\">Why live streams matter?<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_live_video_streaming\"><\/span><span style=\"color: #333333;\"><b>What is <span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/video\/live-streaming\" target=\"_blank\" rel=\"noopener noreferrer\"><b>live video streaming<\/b><\/a><\/span>?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">The answer is simple. A video that is streamed live on the internet in real-time and uploaded over the internet is known as a \u201clive video\u201d. All you need to be able to live stream is an internet-enabled device, like a smartphone or tablet, and a platform to live stream from. Some of the popular live-streaming apps right now include Facebook Live, Instagram Live Stories. Tik Tok, Twitch TV, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Live video streams can sometimes be private too, like video conferencing on Skype or Zoom uses live streaming technology to allow you to talk to people you have invited. To ensure privacy, such live streams are password protected and not shared with unknown people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Some live streams are public, which means they can be watched by anyone who follows you or has the link to view the live video.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_live_streams_matter\"><\/span><span style=\"color: #333333;\"><b>Why live streams matter?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Regardless of your niche, your customers are craving engaging video content. People are continuing to create and engage with video at an ever-increasing rate. Studies suggest that <\/span><b>80% of internet users prefer live video to blogs, while 82% prefer live streaming video to other social media content<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Live videos are faster, more direct, and more personal than text or images. <\/span><b>They allow you to connect with people in real-time.<\/b><span style=\"font-weight: 400;\"> They are far more engaging than any other medium and gives you a highly focused group audience to tap into and interact with.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Nowadays, it is rare for people to go through their everyday lives without seeing live videos on their social media feeds or elsewhere. Live videos have found their uses in businesses, marketing, education, and almost every other sector out there. From personal branding to professional assignments and meetings, this is one of the most popular social media marketing trends in recent years.<\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Live streaming video is a great way to interact with your audience in real-time.\u00a0 It is quickly gaining the traction and attention of those who are always on the lookout for new and innovative ways of delivering content. <\/span><b>The biggest and the most powerful advantage of live streaming is that viewers consume content on your time, and not on their time<\/b><span style=\"font-weight: 400;\">. So, you are automatically filtering out people who are extremely interested in your brand. No other content marketing channel is capable of doing what live streaming does.<\/span><\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-23208 \" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/04\/main-qimg-f265bd6d5ca173ab11d725568360c1f8.png\" alt=\"live streaming video\" width=\"501\" height=\"456\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/04\/main-qimg-f265bd6d5ca173ab11d725568360c1f8.png 718w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/04\/main-qimg-f265bd6d5ca173ab11d725568360c1f8-300x273.png 300w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Live streaming a video is also incredibly cheap and completely free. You don\u2019t need any special equipment, software, or hardware to start a live video. All it takes is a smartphone or laptop with a camera and an active account with a chosen platform, be it Facebook Live or Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">As you might have noticed, live streaming is an extremely powerful channel for delivering content. So how can you make the best use of live video streaming today for your brand? Keep on reading to find out more!<\/span><\/p>\n<p><span style=\"color: #333333;\"><b>1. Interviews<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">It\u2019s an excellent medium to conduct short interviews. Speaking with employees will provide an inside look into your business and company culture. These interviews not only show the human side of your company but also offer personal ideas and opinions. You can also conduct interviews with big names in your industry. If you are not sure who to interview, you can do some research and find influencers in your niche who would be willing to do an interview with you.<\/span><\/p>\n<p><span style=\"color: #333333;\"><b>2. Behind the scenes<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Another way to use live streaming is to show users behind the scenes of something they normally wouldn\u2019t have access to. One great way to build trust is by showing a behind-the-scenes look at what your business and your life look like on a day-to-day basis. During these live broadcasts, interact with your viewers just as you would with friends. Let them in your world to develop a deeper relationship with viewers. <\/span><\/p>\n<p><b>3. Product Demo<\/b><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Customers typically only see the finished product you offer. Get them more heavily invested in your product by giving them a peek into the whole development process. Let them know how their favorite product comes to life, what goes on during the process. You can also encourage the members of your team to talk people through their process and role in the development of the product. This assures them thar every bit of their product is made with utmost care.<\/span><\/p>\n<p><span style=\"color: #333333;\"><b>4. Product Launch<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">When you have a new product launching and want to include people in its debut, live streaming the launch is perfect. It makes the viewers feel special as people love to be part of the exclusive group that gets first access to things. However, this is one strategy that should be done when you already have an audience.\u00a0<\/span><\/p>\n<p><span style=\"color: #333333;\"><b>5. Webinars and Discussions<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Live streams offer you the platform to bring in more than one person. This means it\u2019s a great opportunity to host interviews, carry out group discussions, and talk about things that would interest your audience. If used wisely, people would look forward to being a part of such interesting webinars and discussions to gain knowledge.<\/span><\/p>\n<p><span style=\"color: #333333;\"><b>6. Seminars or Training Courses<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Most people are avid learners if the content is interesting to them. Use this to your advantage by becoming your audience\u2019s go-to reference for a particular topic. Giving your viewers a tutorial on how to do something is a great way to get them engaged. It helps your current customers get more out of your product or service, and helps convert traffic into customers.<\/span><\/p>\n<p><span style=\"color: #333333;\"><b>7. Q&amp;A Hour<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">The easiest kind of live content to create is live Q and A sessions where you ask your audience for questions and you answer them as they come. This gives you the opportunity to engage with your audience in real-time and humanize your brand. Acknowledge questions that are interesting and can provide value to your viewers. Mention the name of the user asking the question to further increase engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">The type of content that will work best will vary based on your niche and target audience. However, content such as interviews, Q&amp;As, tutorials, and behind-the-scenes access has proven to generally be effective for brands.<\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">So, what is it you are going to pick? If you have more questions or would like professional help for your video marketing campaign, then <\/span><span style=\"color: #3791cf;\"><strong><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\"><b>get in touch<\/b><\/a><\/strong><\/span><span style=\"font-weight: 400;\"> with us right away!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s tech-focused world, customers crave a personal connection with the brands and influencers they follow. Today, the customers want more than just a product; they want an experience. A recent report from AdWeek suggests that \u201c70% of consumers who feel a connection to a brand will typically spend twice as much as average customers\u201d.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1362,1319,1305,1363],"tags":[713,627,711,712],"class_list":["post-23207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-event-coverage-video-production","category-live-streaming","category-training","tag-increases-brand-engagement","tag-live-stream-event","tag-live-streaming-video","tag-what-is-live-streaming-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways Live Streaming Video Increases Brand Engagement<\/title>\n<meta name=\"description\" content=\"Boost brand engagement with live streaming. 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Learn 7 key strategies to connect with your audience and drive real-time interaction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio 52\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studio52communications\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-14T09:54:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-05T12:07:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/04\/Top-Video-Production-Companies-in-Dubai-2021-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rashida Saeed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:site\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rashida Saeed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/\"},\"author\":{\"name\":\"Rashida Saeed\",\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/person\/d9c0b49333d46ebca8abbef010c41717\"},\"headline\":\"7 Ways Live Streaming Video Increases Brand Engagement\",\"datePublished\":\"2021-04-14T09:54:55+00:00\",\"dateModified\":\"2024-07-05T12:07:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/\"},\"wordCount\":1155,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/04\/Top-Video-Production-Companies-in-Dubai-2021-3.png\",\"keywords\":[\"Increases Brand Engagement\",\"live stream event\",\"live streaming video\",\"What is live streaming video\"],\"articleSection\":[\"Education\",\"Event Coverage Video Production\",\"Live streaming\",\"Training\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/\",\"url\":\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/\",\"name\":\"7 Ways Live Streaming Video Increases Brand Engagement\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/7-ways-live-streaming-video-increases-brand-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/04\/Top-Video-Production-Companies-in-Dubai-2021-3.png\",\"datePublished\":\"2021-04-14T09:54:55+00:00\",\"dateModified\":\"2024-07-05T12:07:20+00:00\",\"description\":\"Boost brand engagement with live streaming. 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