{"id":23274,"date":"2021-05-16T11:51:57","date_gmt":"2021-05-16T11:51:57","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=23274"},"modified":"2025-09-03T13:07:47","modified_gmt":"2025-09-03T13:07:47","slug":"best-practices-for-on-hold-message-for-business","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/best-practices-for-on-hold-message-for-business\/","title":{"rendered":"7 Best Practices To Craft the Perfect On-Hold Message For Your Business"},"content":{"rendered":"\r\n

A few decades ago businesses and consumers had a very different relationship than they have now. While customers still care about the price and quality of products, customer service is the new deciding factor when it comes to choosing products or services from competing brands. And, telephone on-hold message (THM) forms an integral part of the customer calling experience. It is through this channel that customers are going to interact with your business after the initial purchase.<\/span><\/p>\r\n\r\n\r\n\r\n

Crafting an on-hold message strategy might not seem as trendy or flashy as digital marketing, but providing an exceptional customer-calling experience still matters. Failing to deliver a positive customer-calling experience is like building the bridge and leaving it unfinished midway.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Let\u2019s see how on-hold messages play a critical role in providing a positive customer-calling experience.<\/b><\/span><\/p>\r\n\r\n\r\n\r\n

No matter how much you try to avoid, putting callers on hold is a part of any business. This is because it is humanly impossible for the customer service staff to deal with all the calls simultaneously. It\u2019s exactly what the stats tell us – an estimated 70% of business callers are put on hold. Before delving into tips on how to create your on-hold messages that your caller would love, it\u2019s important to understand the importance of these messages for your brand.\u00a0<\/span><\/p>\r\n

Studio 52 can add music and sound effects to hold messages. we use professional background music that matches your brand and creates a pleasant experience for callers. Sound effects can also be added to make the message more engaging. Studio 52 carefully blends the voice, music, and effects to keep the message clear and interesting. This helps businesses sound more professional and keeps callers entertained while we wait on the line.<\/span><\/p>\r\n\r\n\r\n\r\n

Here\u2019s a look at some of the interesting findings on customer calling experience from various sources:<\/b><\/span><\/strong><\/p>\r\n\r\n\r\n\r\n