{"id":23398,"date":"2021-06-08T13:32:11","date_gmt":"2021-06-08T13:32:11","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=23398"},"modified":"2024-05-14T10:46:04","modified_gmt":"2024-05-14T10:46:04","slug":"experiential-marketing-with-ivr-in-the-hotel-industry","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/experiential-marketing-with-ivr-in-the-hotel-industry\/","title":{"rendered":"Experiential Marketing with IVR in the hotel industry"},"content":{"rendered":"

The hotel industry relies on a set of experiential marketing practices which sustain the supply of accommodation and hospitality in the market. Nowadays customer experiences can be shared instantly with the help of digital promotion and social media platforms. And that creates a huge impact on the business.<\/span><\/p>\n

Positive experiences create a positive brand image of the property and result in more business and bookings for the firm.<\/span><\/p>\n

However, on the contrary, negative customer experiences shared on social media, during the entire interaction, from the booking process to checkout, results in depletion of brand equity of the hotel.<\/span><\/p>\n

\"IVR<\/p>\n

Customer experience is at the core of the hospitality industry and that starts from the first interaction of the customer with the hotel property until their final departure after the stay.<\/span><\/p>\n

The Interactive Voice Response (IVR) system<\/a> plays a critical role in this process as it acts as a psychological catalyst to a pleasant experience. Each call you make at the property the caller is greeted with charming greetings and apologies for the hold or alternatively pre-recorded information about the common queries. Indeed in today’s world, the development of technology has invented creative solutions for a better customer experience for you!<\/span><\/p>\n

We will investigate how an IVR system helps in creating a positive customer experience in the hospitality industry for the hotel business. But first, let us identify the stages in which IVR creates a positive impact for the guest.<\/span><\/p>\n

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