{"id":23430,"date":"2021-06-14T08:41:12","date_gmt":"2021-06-14T08:41:12","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=23430"},"modified":"2024-07-05T11:54:03","modified_gmt":"2024-07-05T11:54:03","slug":"10-benefits-of-live-streaming-with-a-professional-service","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/10-benefits-of-live-streaming-with-a-professional-service\/","title":{"rendered":"10 Benefits of Live Streaming with a Professional Service"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">In the ever-evolving world of marketing, marketers have to constantly be on their toes to adapt to newer ways of reaching out to their customers. Today, live streaming is the next step forward for video marketing. It is a powerful tool that is live, interactive, and more appealing to users. <strong>On June 15, 2015, Electronic Entertainment Expo (E3) pulled in a whopping eight million views within the first 12 hours of coverage.<\/strong> Impressive isn\u2019t it?<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"color: #3791cf;\"><strong><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/video\/live-streaming\" target=\"_blank\" rel=\"noopener noreferrer\">Live streaming<\/a><\/strong> <\/span>is on a surge as it is one of the most genuine ways of connecting to the audience on a personal level. There\u2019s so much you can do with live streaming videos &#8211; organize exclusive events for customers, launch new products, hold Q&amp;A sessions and so much more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Everyone is adopting <a href=\"https:\/\/studio52.tv\/video\/live-streaming\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #3791cf;\">event videography<\/span><\/strong><\/a>, be it from enterprise-focused platforms like Brightcove or social media platforms like YouTube, Facebook, or LinkedIn. In fact, the COVID-19 pandemic has amplified the success of live streaming by giving brands an outlet to express themselves and connect and engage with each other even during isolation. So, if someone says live streaming has become even more popular during the pandemic, they are absolutely right.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Well pandemic or no pandemic, live streaming had started gaining popularity even before the pandemic era. Here\u2019s a look at some impressive numbers related to live streaming video.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">82% of consumers prefer to watch live videos from a brand than read social posts. (Source: Livestream)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">The live streaming market is expected to reach 184.27 billion USD by 2027.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">63% of people aged 18-34 watch live streaming content regularly. (Source: Neil Patel)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">87% would prefer to watch online if it meant more behind-the-scenes content than a standard TV broadcast. (Source: Livestream)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">More than 1 in 5 Facebook videos are Live and are watched 3X longer than pre-recorded videos. (Source: Go-Globe)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">The streaming industry is estimated to reach $124.6 billion by 2025. (Source: MediaKix)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">45% of live video audiences would pay for live, exclusive, or on-demand video from a favorite team, speaker, or performer. (Source: Go-Globe)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one. (Source: Livestream)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Video quality is the most important factor for 67% of viewers when watching a live stream broadcast. (Source: Livestream)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Viewers spend 8X longer with live video than on-demand: 5.1 minutes for on-demand vs. 42.8 minutes for live video content. (Source: Tubular Insights)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">Before we look at the benefits of live stream videos, we need to understand what it is actually.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>What is Live Streaming?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In all simplicity, a live broadcast of any content, be it audio or video, through the internet is referred to as live streaming. It\u2019s almost similar to a traditional TV broadcast but users have more flexibility on how they would like to consume content. If they don\u2019t like they can switch between content creators. It\u2019s also possible to view in the resolution they want if they have a sluggish internet connection.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-23432 \" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/06\/livestreaming-900.jpg\" alt=\"live streaming- Studio52\" width=\"701\" height=\"272\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/06\/livestreaming-900.jpg 900w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/06\/livestreaming-900-300x117.jpg 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/06\/livestreaming-900-768x299.jpg 768w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Live stream is being used to broadcast a variety of content like gaming, events, behind the scenes, campus tours, vlogs, etc. Some of the most popular platforms for streaming live videos include Twitch, YouTube, Facebook, and Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In these unique times, live-streaming isn\u2019t just recommended, it\u2019s an essential for businesses to survive. Once you embrace yourself to start using live videos for your business, you\u2019ll quickly see what the buzz is all about.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A number of businesses and other organizations have used live streaming for press conferences, product announcements, or webinars. This is how many influencers have grown their personal brands, particularly in niches such as gaming. The unfiltered, \u201cin the moment\u201d nature of live streaming makes people tune in to the live video.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Live Streaming and Its Many Benefits<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">It is important to understand the benefits of live-streaming so that it can help you develop the appropriate strategy to utilize to boost your leads and convert them into customers, long-term clients, and followers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23433 \" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/06\/mobile-live-streaming.jpg\" alt=\"live-streaming-benefits-studio52\" width=\"700\" height=\"394\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/06\/mobile-live-streaming.jpg 990w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/06\/mobile-live-streaming-300x169.jpg 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/06\/mobile-live-streaming-768x432.jpg 768w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<ol>\n<li><span style=\"color: #000000;\"><b> Live Streaming Generates a Bigger Audience<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">The number of people you can invite to a physical event depends entirely on the space available at a given venue. With live streaming, however, you don\u2019t have to restrict your invite to just a few people. You can send an invitation to as many people as you want to attend the event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Live streaming makes your content accessible to even those people who wouldn\u2019t have been able to attend it otherwise. You can reach anyone in the world at any time remotely through live streaming video. Your only limitation with live streaming is linked to the server capacity of the streaming service you choose to go live with.<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"color: #000000;\"><b> Live Streaming is Incredibly Cheap<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Marketers are always looking to cut costs wherever possible. With live streaming, you don\u2019t have to think about the budget. It\u2019s incredibly cheap and free. You don\u2019t need any special equipment, software, or hardware to go live. You can do that from your smartphone or laptop from an active account on a chosen platform like Facebook Live, Periscope, or any other service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">If your budget tight, then there is nothing more effective than live streaming to connect with your customers. There\u2019s no additional cost of hiring the venue, travelling, catering, or decorations. It won\u2019t take too many live stream sessions for you to see the return on investment.<\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"color: #000000;\"><b> Live Streaming is the Best Way to Connect with Your Audience<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">To make your event a success audience participation is very important. During live streaming, you can invite the attendees to ask questions, share opinions and gain clarity on points raised in the presentation. You can also set up chat boxes where users can post their questions to be answered at the end of the session.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">All this creates a sense of community amongst the audience. While organizing live video streaming you would notice that the volume of questions is on a higher side than during a physical event. That\u2019s because the number of audiences is comparatively large and some people feel more confident asking questions remotely.<\/span><\/p>\n<ol start=\"4\">\n<li><span style=\"color: #000000;\"><b> Live Streaming Brings a Human Touch to Your Brand<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Advertisements, social media, emails, blogs, or infographics are for the masses. They don\u2019t help you make individual connections with the customer. However, live streaming goes beyond all this to bring a genuine interaction with your audience. All the interaction definitely happens online, but live streaming gives your digital marketing strategies a human, personalized touch.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Your customers can see you, hear your voice, ask you questions and get responses directly from you. It stimulates three of their major senses making you more human and approachable. You are not just a brand anymore. You are someone they can reach out to, it gives them human interaction in a digital world.<\/span><\/p>\n<ol start=\"5\">\n<li><span style=\"color: #000000;\"><b> Live Streaming Content Can Be Re-purposed Later<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Be it audio, video or text, content is very important. Without content, you cannot connect with your audience. If you are using the content to stream a live video today, you can make use of the same content to write a blog tomorrow. Or you can repurpose it into a podcast for your audience. If your audience wasn\u2019t able to watch it when you are live, you can distribute them among different platforms to increase the viewing of your message.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">You can also share clips from the whole event in instalments on your social media handles as some people like to watch shorter videos. And you will have plenty of content to engage with your audience for a long time.<\/span><\/p>\n<ol start=\"6\">\n<li><span style=\"color: #000000;\"><b> Live Streaming Allows Real-time Audience Feedback<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">You can ask for polls during your event. You can gather real-time feedback from your audience, which gives you an idea about what\u2019s working for you and what\u2019s not. Whether you are sharing a behind the scene video or giving a sneak peek into something new in the making, you can instantly gather real-time feedback from the audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">This helps you understand how the session is going. Live streaming opens up a whole new way of communication in a way that has never been possible before. Most of the live streaming platforms would have surveys, polls, likes, and dislikes to let you know right away what content your target wants to see. This data will allow you to execute changes to improve future events and products.<\/span><\/p>\n<ol start=\"7\">\n<li><span style=\"color: #000000;\"><b> Live Streaming Can Be Used to Generate Revenue<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Instead of giving away content for free, you can restrict access, so users must pay to watch the entire event online. You can also invite sponsors for your live stream. If the stream is free, ads are not likely to disturb viewers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Sponsorship and paid advertisements are two of the important ways in which live streaming your event can lead to new revenue. Like other forms of media, advertising is possible even in live streaming. You can also have a sponsor for your event so that it provides a mutually beneficial partnership. The event organizer can cover the costs of live streaming, essentially receiving amazing coverage for free, whilst the advertiser can receive fantastic exposure through their logo and advertisements being displayed to a targeted audience.<\/span><\/p>\n<ol start=\"8\">\n<li><span style=\"color: #000000;\"><b> Live-Streaming Helps Build Trust<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Customers want to know everything that\u2019s going on behind the scenes. They want to know how their favorite brand works. This is where a behind-the-scenes live streaming video can help you quench that thirst. Social media platforms like Instagram, Vine, and Facebook have helped customers lift the veil on how they do certain things.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">You can show them a demo of your latest product, or show them the area where you work and even introduce them to some of your staff in real-time. The advantage of this over traditional video marketings is that it makes you feel like you are in the moment with them<\/span><\/p>\n<ol start=\"9\">\n<li><span style=\"color: #000000;\"><b> Live Streaming Helps Create a Community<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">During a live stream, people can comment, ask questions and watch the content at the same time. Your target audience interacts with each other. And as the audience is interested in the same topic or brand, live streaming helps forge a community.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">When people connect this way, it\u2019s only going to improve the user experience. They will be more likely to promote your brand because being part of a community is another major plus point. If your content is good, it\u2019s not at all difficult to create a community this way.\u00a0<\/span><\/p>\n<ol start=\"10\">\n<li><span style=\"color: #000000;\"><b> Live Streaming is Easy and Takes Less Time to Produce<\/b><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">A lot of people think live streaming is too difficult to pull off. But, that\u2019s a myth. All you need is relevant video and audio equipment, a stable internet connection, an encoder, and a trusty streaming platform. If you still think it\u2019s difficult and too technical for you, then you can go through documentation and tutorials provided by professional streaming service providers.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Unlike pre-recorded videos, live streaming is really easy to make. You wouldn\u2019t have to worry about editing the footage or doing several takes even if anything goes wrong. Compared to blogs, vlogs, or a video, a live video takes exactly the amount of time you want it to be. For example, a 5-minute live video will take only 5 minutes. It can exactly be the amount you want it to be.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Live Streaming with a Professional Service like Studio52<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">To truly emerge ahead of competitors, you must consider live streaming. Live streaming helps you connect with your prospects and community in a whole new way, making your brand more real, more relatable, and more accessible. And the best way to attain peace of mind is to consider employing experts. An experienced team can make all the difference.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">When you stream with a free platform or your own servers, it\u2019s difficult to attain high-quality streaming, however with a professional live streaming service provider it\u2019s easier to achieve high-quality video. You also have the advantage of streaming ad-free videos so you don\u2019t have to burden your viewers with ads that aren\u2019t relevant to your content.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">While you focusing on organizing a live video stream, <span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/studio52.tv\/\" target=\"_blank\" rel=\"noopener noreferrer\">Studio52<\/a><\/strong><\/span> will handle the tech, and help you attain your objective at the venue. Take a look at Studio52\u2019s live stream event portfolio. With all your streaming tools in one place, it\u2019s quite simple to get started. So, what are you waiting for? Go ahead and <\/span><strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/studio52.tv\/contact-us\" target=\"_blank\" rel=\"noopener noreferrer\">contact us<\/a><\/span><\/strong><span style=\"font-weight: 400;\">! Our team at Studio52 would love to answer all your questions.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the ever-evolving world of marketing, marketers have to constantly be on their toes to adapt to newer ways of reaching out to their customers. Today, live streaming is the next step forward for video marketing. It is a powerful tool that is live, interactive, and more appealing to users. On June 15, 2015, Electronic&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1305,1297],"tags":[763,711,712],"class_list":["post-23430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-streaming","category-videography","tag-benefits-of-live-streaming","tag-live-streaming-video","tag-what-is-live-streaming-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Benefits of Live Streaming with a Professional Service<\/title>\n<meta name=\"description\" content=\"Studio52, a premier animation explainer video production company, honored as a top choice in Riyadh, Saudi Arabia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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