{"id":23639,"date":"2021-07-14T06:15:54","date_gmt":"2021-07-14T06:15:54","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=23639"},"modified":"2024-05-13T11:33:02","modified_gmt":"2024-05-13T11:33:02","slug":"how-to-be-amazing-at-taking-product-photographs-for-your-ecommerce","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/how-to-be-amazing-at-taking-product-photographs-for-your-ecommerce\/","title":{"rendered":"How to Be Amazing at Taking Product Photographs for Your eCommerce"},"content":{"rendered":"

In eCommerce, images are everything. They can make or break your conversions. <\/span>93% of consumers consider visual appearance<\/span><\/a> as an important deciding factor before making a purchase. The biggest problem eCommerce retailers face is that the consumers cannot pick them up and see products for themselves. They are entirely dependent on the image you provide.\u00a0<\/span><\/p>\n

If you are someone who doesn\u2019t know photography well, it\u2019s probably best to hire a professional product photographer. But, if you are confident in taking matters into your hands, here are a few basic tips to achieve professional and attractive product photography.\u00a0<\/span><\/p>\n

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  1. Use A White Background<\/b><\/span><\/li>\n<\/ol>\n

    A clear white background works best for product photography in eCommerce. Using a complex background would take the focus out of your product. So, the best bet for you is to use a white background. It\u2019s simple and puts your product right on focus. This way the consumer only sees your product.<\/span><\/p>\n

    The white background provides an opportunity for other colors to pop out. This is why big eCommerce sites like Amazon, Etsy, and eBay prefer sellers to use a white background.<\/span><\/p>\n

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    1. Show Different Angles<\/b><\/span><\/li>\n<\/ol>\n

      Including multiple images of your product from various angles helps your buyers fully visualize the product, as if they were handling it in a physical shop. Give them as many images as you can from the front, back, top, bottom, and so on to let them verify the quality and functionality.<\/span><\/p>\n

      A <\/span>study from ViSenze<\/span><\/a><\/span> suggests that 62% of generation Z and millennial consumers want visual search capabilities. Using high-quality product images from different angles would increase your chances of getting picked up by a visual search engine.\u00a0<\/span><\/span><\/p>\n

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      1. Lighting<\/b><\/span><\/li>\n<\/ol>\n

        More than 90% of image quality comes down to correctly lighting your subject. If you can\u2019t get good lighting, your product images won\u2019t look professionally done. You can use both natural and artificial lighting to photograph your product. You just need to know which one to use when.\u00a0<\/span><\/p>\n

        If your product is being used outdoors or worn by a person, use natural light. But, when you have to showcase every single detail in products like a watch, wallet, or bracelet, it\u2019s perfect to go with artificial light.<\/span><\/p>\n

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        1. Use Right Lens & Distance<\/b><\/span><\/li>\n<\/ol>\n

          It\u2019s very important to use the right lens and the distance to make your product photos look consistent and beautiful. If you +go too close to the product, the middle of the product becomes bigger and the edges look curved. And if you step too far back, you would notice an opposite effect.<\/span><\/p>\n

          Getting the right lens is also equally important. The choice of lens would mostly depend upon the product you are photographing but the 50mm to 85mm range is most common.\u00a0<\/span><\/p>\n

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          1. Add 360\u2070 Product Views<\/b><\/span><\/li>\n<\/ol>\n

            Multiple images from different angles are good, but there\u2019s nothing like a full 360\u2070 view. It provides detailed information about the product as the customer can interact with it as he or she would in real life. It is worth knowing that eCommerce websites that are using 360 product photography increase conversions by up to 47%.<\/span><\/p>\n

            360 product photos are also great at establishing trust in your product. According to Adobe\u2019s \u201cWhat Shoppers Want Study,\u201d 91% of online shoppers say 360-degree photography is a must-have.<\/span><\/p>\n

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            1. Use Big Images<\/b><\/span><\/li>\n<\/ol>\n

              According to a study conducted by Forbes, \u201c50% of online shoppers say large, high-quality product images are more important than product information, description or even reviews. So, you must include big, high-quality images to make your customers\u2019 shopping experience more enjoyable.\u00a0<\/span><\/p>\n

              Pro Tips to Get Started with Amazing Product Photography:<\/b><\/span><\/p>\n

              \"eCommerce<\/a><\/span><\/p>\n


              \neCommerce photography can take a while to get right but that doesn\u2019t mean you cannot do it on your own. If you are passionate about it and have some photography know-how, it can be really exciting to take photos of your product. Below you would find a few product photography tips to get started.<\/span><\/p>\n


              \nCamera Setup<\/b><\/span><\/p>\n