{"id":24003,"date":"2021-08-02T06:20:48","date_gmt":"2021-08-02T06:20:48","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=24003"},"modified":"2024-04-30T11:44:21","modified_gmt":"2024-04-30T11:44:21","slug":"silence-is-the-sound-of-a-missed-opportunity-ivr-thm","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/silence-is-the-sound-of-a-missed-opportunity-ivr-thm\/","title":{"rendered":"Silence is The Sound of a Missed Opportunity"},"content":{"rendered":"

That awful silence while you wait for someone to answer your query when you call your bank is a mood killer! While you wonder whether these people care for you even after you have chosen their bank over several others, the silence at the other end of the phone is disturbing.<\/span><\/p>\n

Smart banks realized this pretty soon and started on-hold music as a filler while someone gets ready to answer your query at the other end.<\/span><\/p>\n

The telephone on-hold message industry fills in the vacuum or the wait time as the caller waits for an answer to his call. It is a sonic opportunity to hold a caller and it prevents people from hanging up!<\/span><\/p>\n

A study shows 88% of callers preferred on-hold messages to other hold options and 16-20% made a purchase made on an on-hold offer.\u00a0<\/b><\/span><\/p><\/blockquote>\n

Thus investment in telephone on-hold messaging is lucrative as apart from conveying that your callers are engaged and in control, you have the possibility of making that extra sale.<\/span><\/p>\n

All it takes is the right script, the right voice, and habitual updates dashed with a little bit of creativity.<\/span><\/p>\n

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