{"id":24102,"date":"2021-08-19T06:11:56","date_gmt":"2021-08-19T06:11:56","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=24102"},"modified":"2023-07-25T10:40:57","modified_gmt":"2023-07-25T10:40:57","slug":"promo-videos-for-social-media-studio52","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/","title":{"rendered":"Promo Videos for Social Media &#8211; Studio52"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">Promo videos or promotional videos are a way to communicate with your consumer and share your company\u2019s latest products, sales and events. <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/studio52.tv\/video\/promo-video-production\" target=\"_blank\" rel=\"noopener\">Promo videos<\/a><\/strong><\/span> lend a unique identity to your brand by making it stand out from the herd. They help to grab the attention of your target audience and never let go!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#How_are_Promo_videos_used_for_Social_Media_Marketing\" title=\"How are Promo videos used for Social Media Marketing?\">How are Promo videos used for Social Media Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#1_By_showing_product_demo_videos\" title=\"1. By showing product demo videos\">1. By showing product demo videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#2_By_showing_customer_testimonials_for_your_brand\" title=\"2. By showing customer testimonials for your brand\">2. By showing customer testimonials for your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#3_By_showing_product_review_videos\" title=\"3. By showing product review videos\">3. By showing product review videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#4_Promo_videos_showing_the_company_culture\" title=\"4. Promo videos showing the company culture\">4. Promo videos showing the company culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#5_By_promoting_company_events\" title=\"5. By promoting company events\">5. By promoting company events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#6_By_promoting_explainer_videos\" title=\"6. By promoting explainer videos\">6. By promoting explainer videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#7_By_promoting_your_latest_sale\" title=\"7. By promoting your latest sale\">7. By promoting your latest sale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#8_By_promoting_videos_where_you_talk_about_the_causes_you_support\" title=\"8. By promoting videos where you talk about the causes you support\">8. By promoting videos where you talk about the causes you support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#9_Leveraging_holidays_in_promo_videos\" title=\"9. Leveraging holidays in promo videos\">9. Leveraging holidays in promo videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#Studio_52_and_Promo_Videos\" title=\"Studio 52 and Promo Videos\">Studio 52 and Promo Videos<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_are_Promo_videos_used_for_Social_Media_Marketing\"><\/span><span style=\"color: #000000;\"><b><span style=\"font-size: 14pt;\">How are Promo videos used for Social Media Marketing?<\/span><\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_By_showing_product_demo_videos\"><\/span><span style=\"color: #000000;\"><b>1. By showing product demo videos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">A product demo video gives a realistic view of what a product can do for them. The video is served on a social media platform so that it gives the consumer insight into the benefits a product provides. More importantly, they show a company\u2019s product in use and not how it works.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_By_showing_customer_testimonials_for_your_brand\"><\/span><span style=\"color: #000000;\"><b>2. By showing customer testimonials for your brand<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">The reason why customer testimonial videos work so brilliantly is best encapsulated in a popular English idiom \u201cThe proof of the pudding is in the eating\u201d. Customer testimonials are social proof and serve as positive reinforcements for using your brand. A much-used form of the promo video, 72% of consumers trust brands after seeing positive testimonials and 88% of consumers trust online testimonials.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Customer testimonial promo videos easily connect with the consumer through emotions and are great social media video marketing tools.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_By_showing_product_review_videos\"><\/span><span style=\"color: #000000;\"><b>3. By showing product review videos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">While customer testimonials are targeted to the consumer, product review videos are targeted to influencers. Third-party reviews are increasingly becoming trusted and sought after. Most of these videos are candid, funny and engaging.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Promo_videos_showing_the_company_culture\"><\/span><span style=\"color: #000000;\"><b>4. Promo videos showing the company culture<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Aimed at making your brand more personable, company culture promo videos give consumers a glimpse of the people who run your brand. These types of videos also let potential consumers know if you are the type of business they want to support with their hard-earned dollars. These promo videos are shot in a tongue-in-cheek style and create high engagement on social media channels.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_By_promoting_company_events\"><\/span><span style=\"color: #000000;\"><b>5. By promoting company events<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">If you want to create buzz about upcoming company events or inspire FOMO in your audience, event promo videos are an excellent method. While the event is going on, clips can be shared on social media to keep your audience updated and show them what they are missing out on so that they attend these events the next time around.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Event promo videos work great on video-sharing social channels like Instagram, the hype is great and the visuals immediately connect.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_By_promoting_explainer_videos\"><\/span><span style=\"color: #000000;\"><b>6. By promoting explainer videos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\"><strong><a href=\"https:\/\/studio52.tv\/video\/promo-video-production\" target=\"_blank\" rel=\"noopener\">Promotional video production company<\/a>\u00a0<\/strong>will help in creating explainer videos for your potential and existing customers to understand how to use your product or service. These videos highlight your product and service and show them in a better light vis-a-vis competition. Nowadays text is almost not used in explainer videos but is instead crafted with attractive visuals and music and by focussing on the functionality of how a certain product is used.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_By_promoting_your_latest_sale\"><\/span><span style=\"color: #000000;\"><b>7. By promoting your latest sale<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Promoting your latest sale through a promo video on social media is a great idea to drive more sales for your brand and get you more paying customers. Whether it\u2019s copywriting services, mattresses or online courses, promoting your latest sale generates user interest and generates higher sale numbers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_By_promoting_videos_where_you_talk_about_the_causes_you_support\"><\/span><span style=\"color: #000000;\"><b>8. By promoting videos where you talk about the causes you support<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">According to Mckinsey, 90% of Gen Z ers believe that companies should support causes related to the environment and society.CSR is a great topic for a promo video. If your company happens to support a cause, creating promo videos out of it and promoting them might be a great video marketing strategy for social media.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Leveraging_holidays_in_promo_videos\"><\/span><span style=\"color: #000000;\"><b>9. Leveraging holidays in promo videos<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Holidays are a perfect excuse to create promo videos for social media. By smart product placement in the promo videos, companies can reach out to their potential and existing customers and communicate the brand values.<\/p>\n<p><\/span><strong><span style=\"color: #0000ff;\">Also Read:\u00a0<a style=\"color: #0000ff;\" href=\"https:\/\/studio52.tv\/blog\/8-reasons-why-you-should-produce-team-building-event-videos\/\" target=\"_blank\" rel=\"noopener\">8 Reasons Why You Should Produce Team Building Event Videos<\/a><\/span><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Studio_52_and_Promo_Videos\"><\/span><span style=\"color: #000000;\"><b><span style=\"font-size: 14pt;\">Studio 52 and Promo Videos<\/span><\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Distinguished creative content production company <a href=\"https:\/\/studio52.tv\" target=\"_blank\" rel=\"noopener\">Studio 52<\/a> has helped many companies create spectacular promo videos for their social media channels. These videos have been engaging and have been able to generate sales.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Studio 52 has an in-house team of highly competent video production and marketing professionals who understand the category in-depth and create compelling and relevant video promo content for their discerning clientele.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">For more information, visit: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/studio52.tv\/video\/promo-video-production\" target=\"_blank\" rel=\"noopener\"><strong>Promo Video Production Company<\/strong><\/a><\/span><\/span><span style=\"font-weight: 400;\">\u00a0<\/span>Book a Consultation Now<b>.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promo videos or promotional videos are a way to communicate with your consumer and share your company\u2019s latest products, sales and events. Promo videos lend a unique identity to your brand by making it stand out from the herd. They help to grab the attention of your target audience and never let go! How are&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1304,1320,1339,1298],"tags":[760,761,890,662,213,515],"class_list":["post-24102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promo-video","category-promo-video-production","category-promotional-video","category-video-production","tag-corporate-promo-video","tag-on-demand-promo-video","tag-promo-video-for-social-media","tag-promo-video-production","tag-promotional-video-production","tag-video-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promo Videos for Social Media - Studio52 - Studio 52<\/title>\n<meta name=\"description\" content=\"Studio52 excels in creating innovative promo videos for your company&#039;s social media channels that engages your target audience successfully.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promo Videos for Social Media - Studio52 - Studio 52\" \/>\n<meta property=\"og:description\" content=\"Studio52 excels in creating innovative promo videos for your company&#039;s social media channels that engages your target audience successfully.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio 52\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studio52communications\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-19T06:11:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-25T10:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/08\/Promo-Videos-for-social-media-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rashida Saeed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:site\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rashida Saeed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/promo-videos-for-social-media-studio52\/\"},\"author\":{\"name\":\"Rashida Saeed\",\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/person\/d9c0b49333d46ebca8abbef010c41717\"},\"headline\":\"Promo Videos for Social Media &#8211; 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