{"id":24304,"date":"2021-11-18T06:01:27","date_gmt":"2021-11-18T06:01:27","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=24304"},"modified":"2024-08-23T11:56:47","modified_gmt":"2024-08-23T11:56:47","slug":"the-ultimate-event-livestreaming-guide","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/","title":{"rendered":"The Ultimate Event Livestreaming Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">If you invest in the right tools, event live streaming is very straightforward. We present to you the marketing eco-system for live streaming videos and how the numbers are stacking up in favour of it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">12 % increase in total live streaming hours over a year, from 2018 to 2019.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">28% of marketers expect to invest more in live streaming.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Ninety-one million subscribers will utilize live streaming video by 2024.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">47% of viewers are streaming more live video than a year ago.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><b>Unleash the power of live video in Event Marketing\u00a0<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Witness this. Taco Bell opened a hotel, Game of Thrones ran a scavenger hunt, and Charmin jumped in with whimsical restrooms. Organizations across industries are diving into events and experiential marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Let take the example of Netflix. Technology has pushed into a new world where automation rules, which is great to watch if you want to see a TV show, and Netflix has something to offer based on your preferences. However, the human urge for connection, recognition and interaction is always there, where experiential marketing comes into the picture.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/trifactor-creative-blog-038-videos-for-your-event-marketing\/\" rel=\"attachment wp-att-24305\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-24305\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/11\/Trifactor-Creative-Blog-038-Videos-for-Your-Event-Marketing.jpg\" alt=\"The Ultimate Event Livestreaming Guide \" width=\"789\" height=\"444\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/11\/Trifactor-Creative-Blog-038-Videos-for-Your-Event-Marketing.jpg 1920w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/11\/Trifactor-Creative-Blog-038-Videos-for-Your-Event-Marketing-300x169.jpg 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/11\/Trifactor-Creative-Blog-038-Videos-for-Your-Event-Marketing-1024x576.jpg 1024w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/11\/Trifactor-Creative-Blog-038-Videos-for-Your-Event-Marketing-768x432.jpg 768w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/11\/Trifactor-Creative-Blog-038-Videos-for-Your-Event-Marketing-1536x864.jpg 1536w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">So what is happening with event Marketing? Events may seem like fleeting moments for a finite number of people, and businesses are now expanding the shelf life of their events. How? The answer is with live video.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Take the case of Nikon, for instance. Their marketing team found it an enriching experience to live stream sessions online after coordinating with speakers for interviews during a conference. What was the result? Nikon reached four times as many people as the entire conference itself.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The Marketing Manager at Nikon believes that if you are lining a conference with talented thought leaders, it\u2019s not much of a stretch of putting a camera in front of them and broadcast it.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">With a modest increase in budget, the best thing is that you can significantly reach a bigger audience with such tactics.<\/p>\n<p>Effective livestreaming can significantly enhance audience engagement and extend your event&#8217;s reach. For <a href=\"https:\/\/www.adipec.com\/\" target=\"_blank\" rel=\"noopener\">ADIPEC<\/a> 2024, partnering with a professional<a href=\"https:\/\/studio52.tv\/events-corporate-video-service-adipec-2024\/\" target=\"_blank\" rel=\"noopener\"> events corporate video service<\/a> ensures your livestream is delivered with top-notch quality and reliability. This approach guarantees that your event is showcased seamlessly, maximizing impact and visibility while connecting with viewers around the globe.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">A live moment showcases the imagination and brings people together. Face to face communication is the best form of communication, and live streaming creates a sense of inclusion and connection that is difficult to replicate with other forms of communication.<\/span><\/i><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter  wp-image-33167\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2024\/08\/Promo-Video-300x141.jpg\" alt=\"adipec-cta-event-videos\" width=\"443\" height=\"208\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2024\/08\/Promo-Video-300x141.jpg 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2024\/08\/Promo-Video-1024x483.jpg 1024w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2024\/08\/Promo-Video-768x362.jpg 768w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2024\/08\/Promo-Video-1536x724.jpg 1536w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2024\/08\/Promo-Video.jpg 1600w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/p>\n<p><span style=\"color: #000000;\"><b>Trends of audience expectation for Live Content<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Today consumers are increasingly used to watching video content from a computer or a mobile device, and their expectations for consuming live content will shift that way too. 47% of live streaming viewers globally are streaming more live video content than a year ago, and those numbers continue to grow in specific segments such as sports.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Over 7.7 million Americans live-streamed the Iceland-Argentina World cup match -over 20x the population of Iceland itself.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">31.2 million browsers streamed the World-Cup\u2019s early-stage group matches through the BBC\u2019s live streaming services(61% of the U.K population).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Viewers live-streamed 560 million minutes of the Super Bowl in 2019.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><b>Marketing Strategies for Live event streaming videos<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Live event streaming video is not a trend only now, but businesses are starting to notice it, with 28% of marketers investing more in live streaming in the years ahead.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Many brands and publishers are already meeting this demand by<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Creating behind-the-scenes videos for loyal fans and audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">It makes interactions and testimonial type conversational videos with customers and social audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">They are crafting special product announcements and launches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">They are promoting influencer partnerships or a speaker series.\n<p><\/span><\/li>\n<\/ul>\n<p>Masterpractical <a href=\"https:\/\/studio52.tv\/blog\/practical-techniques-for-your-event-promotion-in-2023\/\" target=\"_blank\" rel=\"noopener\">practical techniques for event Promotion<\/a>. Elevate your event&#8217;s success\u2014discover the insights!<\/p>\n<p><span style=\"color: #000000;\"><b>If you are looking for \u201cTrust Content\u201d, event streaming is the answer.<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Gone are the days when you could win over customers with clever advertising. Buyers now are loyal to brands that demonstrate purpose, with 62% of consumers globally saying their ethical values influence their buying decisions.<\/span><\/p>\n<p><iframe title=\"Studio 52 Event Vertical Showreel\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GmHQcGotY_k?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/studio52.tv\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Live events and streaming those events are critical strategies for developing authenticity, showcasing purpose and building trust with new and prospective customers.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Confidence and branding go hand in hand, and the confidence comes from living to the brand\u2019s promise. For the Welcome Conference, our promise is \u201cShare Inspire and Connect\u201d.Building trust seems like doing these three things in live video.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Live stream video viewers feel more updated, involved, informed and excited compared with live TV viewers. This connection to content has significant implications for recognition, affinity and brand awareness.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">For advanced live streaming video services for businesses to elevate their <\/span><b>brand awareness, recognition or even likeability,<\/b><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><b> <\/b><span style=\"font-weight: 400;\">visit <\/span><a style=\"color: #000000;\" href=\"https:\/\/studio52.tv\/video\/live-streaming\"><span style=\"font-weight: 400;\">https:\/\/studio52.tv\/video\/live-streaming<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Schedule an expert consultation now.<\/b><\/span><\/p>\n<p><a href=\"https:\/\/studio52.tv\/events.html\" target=\"_blank\" rel=\"attachment noopener wp-att-24268\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-24268\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/10\/Essentials-for-Corporate-Event-Photography-Projects-at-the-EXPO-2020-scaled.jpg\" alt=\"Essentials for Corporate Event Photography Projects at the EXPO 2020\" width=\"2560\" height=\"1280\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/10\/Essentials-for-Corporate-Event-Photography-Projects-at-the-EXPO-2020-scaled.jpg 2560w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/10\/Essentials-for-Corporate-Event-Photography-Projects-at-the-EXPO-2020-300x150.jpg 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/10\/Essentials-for-Corporate-Event-Photography-Projects-at-the-EXPO-2020-1024x512.jpg 1024w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/10\/Essentials-for-Corporate-Event-Photography-Projects-at-the-EXPO-2020-768x384.jpg 768w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/10\/Essentials-for-Corporate-Event-Photography-Projects-at-the-EXPO-2020-1536x768.jpg 1536w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/10\/Essentials-for-Corporate-Event-Photography-Projects-at-the-EXPO-2020-2048x1024.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you invest in the right tools, event live streaming is very straightforward. We present to you the marketing eco-system for live streaming videos and how the numbers are stacking up in favour of it: 12 % increase in total live streaming hours over a year, from 2018 to 2019. 28% of marketers expect to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1633,1349,1300,1305],"tags":[957,958,884,943,836,1023,726],"class_list":["post-24304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adipec-2024","category-corporate","category-corporate-video","category-live-streaming","tag-corporate-event-coverage","tag-dubai-expo","tag-dubai-expo-2020","tag-dubai-expo-event-coverage","tag-dubai-live-web-streaming","tag-event-livestreaming","tag-live-event-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ultimate Event Livestreaming Guide - Studio52<\/title>\n<meta name=\"description\" content=\"Elevate brand awareness with advanced Event Livestreaming services. 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Schedule a consultation at Studio52 now to enhance your impact through expert live streaming.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio 52\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studio52communications\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-18T06:01:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-23T11:56:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/11\/The-Ultimate-Event-Livestreaming-Guide-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rashida Saeed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:site\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rashida Saeed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/\"},\"author\":{\"name\":\"Rashida Saeed\",\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/person\/d9c0b49333d46ebca8abbef010c41717\"},\"headline\":\"The Ultimate Event Livestreaming Guide\",\"datePublished\":\"2021-11-18T06:01:27+00:00\",\"dateModified\":\"2024-08-23T11:56:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/\"},\"wordCount\":788,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/11\/The-Ultimate-Event-Livestreaming-Guide-scaled.jpg\",\"keywords\":[\"corporate event coverage\",\"dubai expo\",\"Dubai Expo 2020\",\"Dubai Expo Event coverage\",\"Dubai Live Web Streaming\",\"Event Livestreaming\",\"live event production\"],\"articleSection\":[\"ADIPEC 2024\",\"Corporate\",\"Corporate Video\",\"Live streaming\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/\",\"url\":\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/\",\"name\":\"Ultimate Event Livestreaming Guide - Studio52\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/the-ultimate-event-livestreaming-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/11\/The-Ultimate-Event-Livestreaming-Guide-scaled.jpg\",\"datePublished\":\"2021-11-18T06:01:27+00:00\",\"dateModified\":\"2024-08-23T11:56:47+00:00\",\"description\":\"Elevate brand awareness with advanced Event Livestreaming services. 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