{"id":24330,"date":"2021-12-21T07:19:15","date_gmt":"2021-12-21T07:19:15","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=24330"},"modified":"2024-05-13T10:50:28","modified_gmt":"2024-05-13T10:50:28","slug":"promo-video-why-you-should-make-one-the-key-elements-to-include","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/","title":{"rendered":"Promo Video: Why You Should Make One &#038; The Key Elements to Include"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">Video gives you the unique capability to better connect with your audience. It creates opportunities that you won\u2019t find with any other medium. You can use it to show that you are more than just another faceless company. In the current digital media landscape, video marketing is the most powerful arsenal any company can have.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">A promo video is part of that arsenal. Today, we are going to cover what is a promo video, why you should make one, and what it should include, so it can benefit your overall marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Let\u2019s dive in!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#What_is_a_Promo_Video\" title=\"What is a Promo Video?\">What is a Promo Video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#Why_Should_You_Make_a_Promo_Video\" title=\"Why Should You Make a Promo Video?\">Why Should You Make a Promo Video?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#It_Helps_Explain_Things_Faster_Better\" title=\"It Helps Explain Things Faster &amp; Better\">It Helps Explain Things Faster &amp; Better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#It_Encourages_them_to_Take_Action\" title=\"It Encourages them to Take Action\">It Encourages them to Take Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#It_Builds_Trust\" title=\"It Builds Trust\">It Builds Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#It_Encourages_Social_Shares\" title=\"It Encourages Social Shares\">It Encourages Social Shares<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#It_Raises_Brand_Awareness\" title=\"It Raises Brand Awareness\">It Raises Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#It_Improves_Your_Brand_Value\" title=\"It Improves Your Brand Value\">It Improves Your Brand Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#It_can_be_Used_Anywhere\" title=\"It can be Used Anywhere\">It can be Used Anywhere<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#Key_Elements_to_Include_in_Your_Promotional_Video\" title=\"Key Elements to Include in Your Promotional Video\">Key Elements to Include in Your Promotional Video<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#Clear_Goals\" title=\"Clear Goals\">Clear Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#Clearly_Defined_Target_Audience\" title=\"Clearly Defined Target Audience\">Clearly Defined Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#Customized_Video\" title=\"Customized Video\">Customized Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#Emotion\" title=\"Emotion\">Emotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#A_compelling_CTA\" title=\"A compelling CTA\">A compelling CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#Professional_Quality\" title=\"Professional Quality\">Professional Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#Include_Quality_B-Roll\" title=\"Include Quality B-Roll\">Include Quality B-Roll<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#Wrapping_UP\" title=\"Wrapping UP\">Wrapping UP<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Promo_Video\"><\/span><a href=\"https:\/\/studio52.tv\/video\/promo-video-production\"><span style=\"color: #000000;\"><b>What is a Promo Video?<\/b><\/span><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">As the name suggests, a promo video is used by companies to promote specific marketing initiatives, sales, or events. Similar to a teaser video, promos are used to grab the audience\u2019s attention and lure them in to learn more.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">These videos are short, engaging pieces that explain the product or service in a simple way. What sets them apart from any other video is their use of storytelling and high quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">It\u2019s been observed that almost 95% of internet users have watched one of these videos to learn more about a product or service. The number says it all!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Make_a_Promo_Video\"><\/span><span style=\"color: #000000;\"><b>Why Should You Make a Promo Video?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Promotional videos are so popular among the general audience that their significance cannot be overstated. We can give you not just one or two but 7 solid reasons for making a promo video.<\/span><\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"It_Helps_Explain_Things_Faster_Better\"><\/span><span style=\"color: #000000;\"><b> It Helps Explain Things Faster &amp; Better<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">A promo video is the best kind of content when it comes to giving your audience the largest amount of information in the shortest amount of time. They hook the audience leaving them wanting to know more about your product or services.<br \/>\nCheck out the <\/span><\/span><span style=\"font-weight: 400; color: #000000;\">reasons why you shouldn\u2019t miss out on this trend<\/span><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"> and <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/studio52.tv\/blog\/how-animation-videos-help-your-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">how animation videos help your business grow<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/span><\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"It_Encourages_them_to_Take_Action\"><\/span><span style=\"color: #000000;\"><b> It Encourages them to Take Action<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">These videos don\u2019t just engage your audience but also prompt them to take action. Whether you want them to subscribe to your newsletter, fill a form, visit your online store, attend the webinar or download something, you can make them do all these and more through a strategically placed call to action.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"It_Builds_Trust\"><\/span><span style=\"color: #000000;\"><b> It Builds Trust<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">A promo video provides your audience with interesting and useful information, which can make it easier for them to purchase. Showcasing your product or service assists people in developing confidence in your brand. With a video like this, you can also approach devoted partners who would voluntarily recommend your brand to others.<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"It_Encourages_Social_Shares\"><\/span><span style=\"color: #000000;\"><b> It Encourages Social Shares<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">As a video marketer, you must understand that people share emotions, not facts. If a brand\u2019s video is entertaining, 76% of users are more likely to share it with their friends. And the number would continue to increase in the coming years as consumers get more interested in knowing more about the brands and creators they follow. So, now is the perfect time to create fun entertaining videos to encourage social shares.<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"It_Raises_Brand_Awareness\"><\/span><span style=\"color: #000000;\"><b> It Raises Brand Awareness<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">When brand colors, logos, and music are integrated well throughout the promo video, they can have a lasting impact on the audience, making it much easier for them to remember your brand. Adding an effective call to action to the promo videos can easily help you bring in new customers and inquiries.<\/span><\/p>\n<ol start=\"6\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"It_Improves_Your_Brand_Value\"><\/span><span style=\"color: #000000;\"><b> It Improves Your Brand Value<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">A promo video is also a great way to incorporate the personality of your business letting them know what you represent, along with the products or services you offer. Take, for example, the promo videos of Always and their hugely successful campaign #likeagirl that went viral with over 61 million views. There\u2019s no mention of the brand name in the video, but by touching on something that most women and girls have experienced in life they try to attract their target audience. Such videos help people see the real you, and what you stand for, thus increasing your brand awareness and value.<\/span><\/p>\n<ol start=\"7\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"It_can_be_Used_Anywhere\"><\/span><span style=\"color: #000000;\"><b> It can be Used Anywhere<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Marketers know the importance of a promo video, which is why they often call this kind of video \u201cmulti-platform\u201d. Videos like these can be used on any platform &#8211; social media accounts, YouTube platform, website, emails &#8211; with the same kind of positive result from your audience. So, no matter where you use a promo video it will fetch you good results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Elements_to_Include_in_Your_Promotional_Video\"><\/span><span style=\"color: #000000;\"><b>Key Elements to Include in Your Promotional Video<br \/>\n<\/b><b><\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\"><b><br \/>\n<\/b><\/span><span style=\"font-weight: 400; color: #000000;\">Whether you are a Fortune 500 company, a small business, a not-for-profit organization, or just an individual there are several key elements that you must include in your promo video.<\/span><\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Clear_Goals\"><\/span><span style=\"color: #000000;\"><b> Clear Goals<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">It\u2019s very important to have clear goals regarding what you want your target audience to do. You need to figure out what you want to achieve with this video. Click-throughs? Brand awareness? Conversions? Event Sign-ups? For conversions you need a video with a strong call to action whereas if your goal is creating brand awareness, you need to focus on a memorable creative that stays with viewers long after the video ends, like the example we gave above for the brand \u201cAlways\u201d.<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Clearly_Defined_Target_Audience\"><\/span><span style=\"color: #000000;\"><b> Clearly Defined Target Audience<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">It\u2019s very important to know your intended audience. Based on this information, you will know how to frame the story behind it and which benefits to highlight. If you know what are the problems your target audience is struggling with, it will be easier for you to create content that meets their every need.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Customized_Video\"><\/span><span style=\"color: #000000;\"><b> Customized Video<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Branded content is very important. Including your brand\u2019s logo, official colors, music, etc gives credibility to your product. If you want to make a video that sticks with your audience, you need to develop characters that behave and look like your buyer personas. If you are not able to find a perfect actor for your video, you can always go with the animation. Backed by voice actors that are native to your target audience\u2019s location you are bound to succeed.<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Emotion\"><\/span><span style=\"color: #000000;\"><b> Emotion<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Videos that trigger emotions perform much better with any audience and are twice as likely to be shared on social media sites. So, create content that makes people smile, giggle, feel proud, empathize, or stirs up a sense of nostalgia. Show people how your product or service affects them emotionally rather than showing what it can do. We agree that it\u2019s not easy to add emotion to all videos but if you can add even a little bit of emotive element to your content, you should.<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"A_compelling_CTA\"><\/span><span style=\"color: #000000;\"><b> A compelling CTA<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Ensure that the end of the video is not the end of the road for your audience. Give them more with a strong call to action. This way those who really liked your product or service would come to your website and check everything in detail and get converted into a customer. If you leave them hanging at the end of the video the whole purpose of the promo video would be lost.<\/span><\/p>\n<ol start=\"6\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Professional_Quality\"><\/span><span style=\"color: #000000;\"><b> Professional Quality<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Now many might say that you can shoot a promo right with your camera or any DSLR. But, do you want your video to be just another number in 400 hours of video being uploaded every second? Will they stop and watch a poorly shot video or the high-quality one that engages them and keeps them wanting to know more about the product? A video that\u2019s going to introduce you or your product to the audience should be produced professionally.<\/span><\/p>\n<ol start=\"7\">\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Include_Quality_B-Roll\"><\/span><span style=\"color: #000000;\"><b> Include Quality B-Roll<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">The advantage of a professional promo video production is that you can include a quality B-roll. The main value of B-roll is that it keeps the audience engaged. Viewers tend to get bored of your content if it focuses on the same shot for 10 seconds or more. Adding a B-roll keeps the audience interested so they watch longer.<\/span><\/p>\n<p><strong><span style=\"color: #0000ff;\">Read More:\u00a0<\/span><\/strong><strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/studio52.tv\/blog\/4-types-of-videos-that-every-business-can-use\/\" target=\"_blank\" rel=\"noopener\">4 Types of Videos That Every Business Can Use<\/a><\/span><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Wrapping_UP\"><\/span><span style=\"color: #000000;\"><b>Wrapping UP<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Promo videos are not like blockbuster movies. If you know the key elements that they must have, you can definitely create one. The only thing that matters is it should look professional, crisp, and error-free.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">With over 5000 videos in our kitty, <a href=\"https:\/\/studio52.tv\/video\/promo-video-production\" target=\"_blank\" rel=\"noopener\"><strong>promotional video production<\/strong><\/a> company can make one for you that meets all the criteria mentioned above. Whether you need animated or live-action videos, professional voice actors, seamlessly blended brand jingle, or captivating B-rolls we have the logistics to get it all done without much hassle from your end. <\/span><span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/studio52.tv\/contact-us\" target=\"_blank\" rel=\"noopener\">Contact us<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> or <\/span>browse through our gallery<span style=\"font-weight: 400;\"> to get the partnership started!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video gives you the unique capability to better connect with your audience. It creates opportunities that you won\u2019t find with any other medium. You can use it to show that you are more than just another faceless company. In the current digital media landscape, video marketing is the most powerful arsenal any company can have.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1303,1349,1304,1320,1339,1298],"tags":[760,761,759,347,213],"class_list":["post-24330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-video","category-corporate","category-promo-video","category-promo-video-production","category-promotional-video","category-video-production","tag-corporate-promo-video","tag-on-demand-promo-video","tag-promo-video","tag-promotional-video","tag-promotional-video-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promo Video: Essential Elements for Success<\/title>\n<meta name=\"description\" content=\"Video Connects You Authentically with Your Audience, Showcasing Your Brand&#039;s Personality. In Today&#039;s Digital Landscape, It&#039;s an Essential Marketing Tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promo Video: Essential Elements for Success\" \/>\n<meta property=\"og:description\" content=\"Video Connects You Authentically with Your Audience, Showcasing Your Brand&#039;s Personality. In Today&#039;s Digital Landscape, It&#039;s an Essential Marketing Tool.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio 52\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studio52communications\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-21T07:19:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-13T10:50:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/12\/Promo-Video-Why-You-Should-Make-One-The-Key-Elements-to-Include-Studio52.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rashida Saeed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:site\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rashida Saeed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/\"},\"author\":{\"name\":\"Rashida Saeed\",\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/person\/d9c0b49333d46ebca8abbef010c41717\"},\"headline\":\"Promo Video: Why You Should Make One &#038; The Key Elements to Include\",\"datePublished\":\"2021-12-21T07:19:15+00:00\",\"dateModified\":\"2024-05-13T10:50:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/\"},\"wordCount\":1428,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/12\/Promo-Video-Why-You-Should-Make-One-The-Key-Elements-to-Include-Studio52.png\",\"keywords\":[\"Corporate promo video\",\"On demand promo video\",\"Promo Video\",\"promotional video\",\"promotional video production\"],\"articleSection\":[\"Animation video\",\"Corporate\",\"Promo video\",\"Promo Video Production\",\"Promotional Video\",\"Video Production\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/\",\"url\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/\",\"name\":\"Promo Video: Essential Elements for Success\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/12\/Promo-Video-Why-You-Should-Make-One-The-Key-Elements-to-Include-Studio52.png\",\"datePublished\":\"2021-12-21T07:19:15+00:00\",\"dateModified\":\"2024-05-13T10:50:28+00:00\",\"description\":\"Video Connects You Authentically with Your Audience, Showcasing Your Brand's Personality. In Today's Digital Landscape, It's an Essential Marketing Tool.\",\"breadcrumb\":{\"@id\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#primaryimage\",\"url\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/12\/Promo-Video-Why-You-Should-Make-One-The-Key-Elements-to-Include-Studio52.png\",\"contentUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/12\/Promo-Video-Why-You-Should-Make-One-The-Key-Elements-to-Include-Studio52.png\",\"width\":1000,\"height\":500,\"caption\":\"Promo Video Why You Should Make One & The Key Elements to Include- Studio52\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/studio52.tv\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videography\",\"item\":\"https:\/\/studio52.tv\/blog\/videography\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Animation video\",\"item\":\"https:\/\/studio52.tv\/blog\/videography\/animation-video\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Promo Video: Why You Should Make One &#038; The Key Elements to Include\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/studio52.tv\/blog\/#website\",\"url\":\"https:\/\/studio52.tv\/blog\/\",\"name\":\"Studio 52\",\"description\":\"Media Production Service Provider UAE| Saudi Arabia\",\"publisher\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/studio52.tv\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/studio52.tv\/blog\/#organization\",\"name\":\"Studio52 Video Production Company Dubai | UAE | Saudi Arabia\",\"url\":\"https:\/\/studio52.tv\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/Untitled-design-1.png\",\"contentUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/Untitled-design-1.png\",\"width\":125,\"height\":124,\"caption\":\"Studio52 Video Production Company Dubai | UAE | Saudi Arabia\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/studio52communications\",\"https:\/\/x.com\/Studio52media\",\"https:\/\/www.instagram.com\/studio52.tv\",\"https:\/\/www.linkedin.com\/company\/studio-52-arts-production-llc\/\",\"https:\/\/www.pinterest.com\/studio52mediacommunication\",\"https:\/\/www.youtube.com\/user\/studio52video\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/person\/d9c0b49333d46ebca8abbef010c41717\",\"name\":\"Rashida Saeed\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c714d67142fdfe24875392eb3954010af95e05c25fbeac7336151db58d0a3c67?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c714d67142fdfe24875392eb3954010af95e05c25fbeac7336151db58d0a3c67?s=96&d=mm&r=g\",\"caption\":\"Rashida Saeed\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Promo Video: Essential Elements for Success","description":"Video Connects You Authentically with Your Audience, Showcasing Your Brand's Personality. In Today's Digital Landscape, It's an Essential Marketing Tool.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/","og_locale":"en_US","og_type":"article","og_title":"Promo Video: Essential Elements for Success","og_description":"Video Connects You Authentically with Your Audience, Showcasing Your Brand's Personality. In Today's Digital Landscape, It's an Essential Marketing Tool.","og_url":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/","og_site_name":"Studio 52","article_publisher":"https:\/\/www.facebook.com\/studio52communications","article_published_time":"2021-12-21T07:19:15+00:00","article_modified_time":"2024-05-13T10:50:28+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/12\/Promo-Video-Why-You-Should-Make-One-The-Key-Elements-to-Include-Studio52.png","type":"image\/png"}],"author":"Rashida Saeed","twitter_card":"summary_large_image","twitter_creator":"@Studio52media","twitter_site":"@Studio52media","twitter_misc":{"Written by":"Rashida Saeed","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#article","isPartOf":{"@id":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/"},"author":{"name":"Rashida Saeed","@id":"https:\/\/studio52.tv\/blog\/#\/schema\/person\/d9c0b49333d46ebca8abbef010c41717"},"headline":"Promo Video: Why You Should Make One &#038; The Key Elements to Include","datePublished":"2021-12-21T07:19:15+00:00","dateModified":"2024-05-13T10:50:28+00:00","mainEntityOfPage":{"@id":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/"},"wordCount":1428,"commentCount":0,"publisher":{"@id":"https:\/\/studio52.tv\/blog\/#organization"},"image":{"@id":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#primaryimage"},"thumbnailUrl":"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/12\/Promo-Video-Why-You-Should-Make-One-The-Key-Elements-to-Include-Studio52.png","keywords":["Corporate promo video","On demand promo video","Promo Video","promotional video","promotional video production"],"articleSection":["Animation video","Corporate","Promo video","Promo Video Production","Promotional Video","Video Production"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/","url":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/","name":"Promo Video: Essential Elements for Success","isPartOf":{"@id":"https:\/\/studio52.tv\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#primaryimage"},"image":{"@id":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#primaryimage"},"thumbnailUrl":"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/12\/Promo-Video-Why-You-Should-Make-One-The-Key-Elements-to-Include-Studio52.png","datePublished":"2021-12-21T07:19:15+00:00","dateModified":"2024-05-13T10:50:28+00:00","description":"Video Connects You Authentically with Your Audience, Showcasing Your Brand's Personality. In Today's Digital Landscape, It's an Essential Marketing Tool.","breadcrumb":{"@id":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#primaryimage","url":"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/12\/Promo-Video-Why-You-Should-Make-One-The-Key-Elements-to-Include-Studio52.png","contentUrl":"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/12\/Promo-Video-Why-You-Should-Make-One-The-Key-Elements-to-Include-Studio52.png","width":1000,"height":500,"caption":"Promo Video Why You Should Make One & The Key Elements to Include- Studio52"},{"@type":"BreadcrumbList","@id":"https:\/\/studio52.tv\/blog\/promo-video-why-you-should-make-one-the-key-elements-to-include\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/studio52.tv\/blog\/"},{"@type":"ListItem","position":2,"name":"Videography","item":"https:\/\/studio52.tv\/blog\/videography\/"},{"@type":"ListItem","position":3,"name":"Animation video","item":"https:\/\/studio52.tv\/blog\/videography\/animation-video\/"},{"@type":"ListItem","position":4,"name":"Promo Video: Why You Should Make One &#038; The Key Elements to Include"}]},{"@type":"WebSite","@id":"https:\/\/studio52.tv\/blog\/#website","url":"https:\/\/studio52.tv\/blog\/","name":"Studio 52","description":"Media Production Service Provider UAE| Saudi Arabia","publisher":{"@id":"https:\/\/studio52.tv\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/studio52.tv\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/studio52.tv\/blog\/#organization","name":"Studio52 Video Production Company Dubai | UAE | Saudi Arabia","url":"https:\/\/studio52.tv\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/studio52.tv\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/Untitled-design-1.png","contentUrl":"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/03\/Untitled-design-1.png","width":125,"height":124,"caption":"Studio52 Video Production Company Dubai | UAE | Saudi Arabia"},"image":{"@id":"https:\/\/studio52.tv\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/studio52communications","https:\/\/x.com\/Studio52media","https:\/\/www.instagram.com\/studio52.tv","https:\/\/www.linkedin.com\/company\/studio-52-arts-production-llc\/","https:\/\/www.pinterest.com\/studio52mediacommunication","https:\/\/www.youtube.com\/user\/studio52video"]},{"@type":"Person","@id":"https:\/\/studio52.tv\/blog\/#\/schema\/person\/d9c0b49333d46ebca8abbef010c41717","name":"Rashida Saeed","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/studio52.tv\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c714d67142fdfe24875392eb3954010af95e05c25fbeac7336151db58d0a3c67?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c714d67142fdfe24875392eb3954010af95e05c25fbeac7336151db58d0a3c67?s=96&d=mm&r=g","caption":"Rashida Saeed"}}]}},"_links":{"self":[{"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/posts\/24330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/comments?post=24330"}],"version-history":[{"count":9,"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/posts\/24330\/revisions"}],"predecessor-version":[{"id":31582,"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/posts\/24330\/revisions\/31582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/media\/24331"}],"wp:attachment":[{"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/media?parent=24330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/categories?post=24330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/studio52.tv\/blog\/wp-json\/wp\/v2\/tags?post=24330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}