{"id":24716,"date":"2022-09-13T11:07:08","date_gmt":"2022-09-13T11:07:08","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=24716"},"modified":"2024-05-09T12:11:23","modified_gmt":"2024-05-09T12:11:23","slug":"how-can-video-improve-your-brands-social-media-presence","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/","title":{"rendered":"How Can Video Improve Your Brand\u2019s Social Media Presence?"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">Video stands out because it doesn\u2019t \u2018tell\u2019, instead it shows. No wonder <span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/studio52.tv\/video\/corporate\" target=\"_blank\" rel=\"noopener\">social media corporate video<\/a><\/strong><\/span> is becoming a staple in any brand\u2019s marketing strategy. And there are plenty of platforms where social media videos to capture your potential customers, with YouTube, Instagram reels, TikTok, and Facebook stories being just a few.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/most-popular-social-media-platforms-2022\/\" rel=\"attachment wp-att-24717\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-24717 size-full\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2022\/09\/most-popular-social-media-platforms-2022.png\" alt=\"\" width=\"720\" height=\"466\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2022\/09\/most-popular-social-media-platforms-2022.png 720w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2022\/09\/most-popular-social-media-platforms-2022-300x194.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The majority of marketers understand the value of video and the ways it can leverage relatively low cost content while upping engagement and conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">But despite all these well-documented benefits, video still remains underutilised as a social media marketing tool by many businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">If you\u2019re a brand who\u2019s still undecided about whether to join the 93% of social media marketers who claim that social media video is a vital component of their marketing strategy, this blog is for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In this blog, we\u2019ll share statistics and tips about social media video to make you more confident about switching to video for your social presence, and help you become more confident about incorporating it into your social media strategy. We\u2019ll also give you easy-to-use tips for understanding why, how, and when to use this format.\u00a0\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/#Revealing_statistics_on_social_media_corporate_video_for_marketers\" title=\"Revealing statistics on social media corporate video for marketers\u00a0\">Revealing statistics on social media corporate video for marketers\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/#Tips_on_aligning_your_social_media_marketing_strategy_with_video_to_drive_sales\" title=\"Tips on aligning your social media marketing strategy with video to drive sales\">Tips on aligning your social media marketing strategy with video to drive sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/#Finally%E2%80%A6\" title=\"Finally\u2026\">Finally\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Revealing_statistics_on_social_media_corporate_video_for_marketers\"><\/span><span style=\"font-weight: 400; color: #000000;\">Revealing statistics on social media corporate video for marketers\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<ul>\n<li><span style=\"font-weight: 400; color: #000000;\">93% of brands have acquired new customers via social media corporate videos<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">73% of businesses report getting customers from an Instagram Story<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">Video also gets mentioned as the most effective type of social content by 25% of digital marketers<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">79% of marketers are posting videos on Facebook regularly<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">Half of social media users say they have purchased a product or service after visiting a brand\u2019s website after watching it featured on Instagram Stories<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">Half of social media users also claim they prefer video over other types of\u00a0 social content<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">74% of social media users are active users of\u00a0 YouTube<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">85% of social media users report that they want more videos from brands<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">Video easily tops the list of the most effective content when it comes to hitting your engagement goals online. If you want to stand out on social media, you have no choice but to make video an important part of your social media marketing strategy.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Tips_on_aligning_your_social_media_marketing_strategy_with_video_to_drive_sales\"><\/span><span style=\"font-weight: 400; color: #000000;\">Tips on aligning your social media marketing strategy with video to drive sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Set social media goals for visual content. This is very important, as this one step will drive real business growth. This also allows you to decide what video content to post on social channels and, more importantly, which metrics to track. For example, if you are trying to attract new customers, your social media corporate videos need to create more awareness, and the metrics you need to track are followers and growth.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Be very clear about your ideal customer. You\u2019ll attract the attention of many different types of people when you\u2019re starting off on social media, but zoom into the types of customers your product or service is built for. Understand their pain points, challenges, and aspirations, and make videos that they will find extremely helpful.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Share more video content across a number of social media platforms to find your ideal audience. Remember, your target customer can be on any social media platform, and it\u2019s your job to find them.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Use all the full variety of visual presentation options on social media channels like Instagram stories, Facebook live, reels, posts, etc, instead of pigeonholing your brand into just one option. This doesn\u2019t mean you have to be on all channels simultaneously. Use your channels according to your social media goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Use social media channels strategically. Twitter, for example, is great for making a brand announcement. Instagram is great for showcasing your services and product line. Figure out your social media strategy first, then get onto the next step of conceptualising the visual content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Make social media corporate videos that convey the primary message within the first three seconds. These types of videos create a 13% increase in overall metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Always add captions to videos, as most users prefer watching videos on mute. This is also an intelligent way to create SEO optimization.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Track the performance of all your social media content, including videos, against your goals. Recalibrate your social media video strategy accordingly. For example, what marketing teams should be focused on is tracking which kind of video content resonates with the target customers, and then fine-tuning marketing strategies according to reliable data.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Track the engagement of your social media video content, and note the optimal frequency, days and times when your target customers are most active and engaging with your content. T<\/span><span style=\"color: #000000;\">ry to post on the same days on a regular basis to drive organic growth.\u00a0 For example, ideally you should post on Facebook about seven times a week. On Twitter, though, you should post no more than three tweets per day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">You can utilise online tools to easily analyse performance. For example,\u00a0 built-in social media business tools on social media platforms are extremely helpful and can often do much of the work you may pay a third-party app to do.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Be regular in your posting. Create a video content calendar a month ahead and post on set days.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Always evaluate your competition. Check out what they\u2019re doing successfully while posting videos on social media, and what platforms they\u2019re using. The best approach is to get inspired by the weaknesses of your top three competitors and use these to inform your own strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">A tip to improve engagement is posting surveys and questions, and asking for feedback. Social listening is absolutely essential for reaching your engagement goals.<\/span><\/li>\n<\/ul>\n<h1><span class=\"ez-toc-section\" id=\"Finally%E2%80%A6\"><\/span><span style=\"font-weight: 400; color: #000000;\">Finally\u2026<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400; color: #000000;\">Social media is the place where your potential customers are going to learn more about your brand, research, and make a decision to buy a product or service. So make sure your social media strategy includes great video content, whether that\u2019s product-focussed videos, safety videos, problem-solving videos, promo videos, explainer videos, how-to videos, testimonial videos, trending videos, videos showcasing your value propositions, services, advantages etc.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Read more about workplace safety video production here-<span style=\"color: #000080;\"> <a style=\"color: #000080;\" href=\"https:\/\/studio52.tv\/blog\/tips-for-making-effective-workplace-safety-videos\/\" target=\"_blank\" rel=\"noopener\">https:\/\/studio52.tv\/blog\/tips-for-making-effective-workplace-safety-videos\/<\/a><\/span><\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/studio52.tv\" target=\"_blank\" rel=\"noopener\"><b>Studio 52<\/b><\/a><span style=\"font-weight: 400;\"> are pioneers in producing high-performing social media corporate videos that take your brand to new levels of attention and engagement.\u00a0<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Your future customers are clamouring for more video content from your brand and the time to act on plugging this vital gap in your social media marketing strategy is now.\u00a0<\/span><\/p>\n<p><strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/studio52.tv\/video\/corporate\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 16pt;\"> Click here for a free social media corporate video production consultation.<\/span><\/a><\/span><\/strong><\/p>\n<h1><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><span style=\"font-weight: 400; color: #000000;\">FAQs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"font-size: 18pt;\"> What kind of video performs best on Facebook?\u00a0<\/span><\/span><br \/>\n<span style=\"font-weight: 400; color: #000000;\">Facebook videos that are square in shape get 35% more views. This kind of video also works much better than landscape videos in garnering likes and engagement.<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400; color: #000000;\"><span style=\"font-size: 18pt;\"> Is it important to post video on all social media channels to drive business growth?\u00a0<\/span><\/span><br \/>\n<span style=\"font-weight: 400; color: #000000;\">No, it\u2019s not. What has to be kept in mind is what your goals are, and where your ideal potential customers are hanging out online.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video stands out because it doesn\u2019t \u2018tell\u2019, instead it shows. No wonder social media corporate video is becoming a staple in any brand\u2019s marketing strategy. And there are plenty of platforms where social media videos to capture your potential customers, with YouTube, Instagram reels, TikTok, and Facebook stories being just a few.\u00a0 The majority of&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1349,1300,1312,1304,1302,1313,1298],"tags":[37,1129],"class_list":["post-24716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-corporate-video","category-corporate-video-production","category-promo-video","category-safety-video","category-safety-video-production","category-video-production","tag-corporate-video","tag-social-media-corporate-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video: Enhancing Brand Social Media Presence<\/title>\n<meta name=\"description\" content=\"Enhance your brand&#039;s social media presence with video content. Learn strategies and tips to leverage the power of video for engaging and captivating audiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: Enhancing Brand Social Media Presence\" \/>\n<meta property=\"og:description\" content=\"Enhance your brand&#039;s social media presence with video content. Learn strategies and tips to leverage the power of video for engaging and captivating audiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio 52\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studio52communications\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-13T11:07:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T12:11:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2022\/09\/d71aba7a-750d-4220-bb7b-499e51359399.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rashida Saeed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:site\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rashida Saeed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/\"},\"author\":{\"name\":\"Rashida Saeed\",\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/person\/d9c0b49333d46ebca8abbef010c41717\"},\"headline\":\"How Can Video Improve Your Brand\u2019s Social Media Presence?\",\"datePublished\":\"2022-09-13T11:07:08+00:00\",\"dateModified\":\"2024-05-09T12:11:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/\"},\"wordCount\":1147,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2022\/09\/d71aba7a-750d-4220-bb7b-499e51359399.jpg\",\"keywords\":[\"corporate video\",\"Social Media Corporate Video\"],\"articleSection\":[\"Corporate\",\"Corporate Video\",\"Corporate Video Production\",\"Promo video\",\"Safety video\",\"Safety Video Production\",\"Video Production\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/\",\"url\":\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/\",\"name\":\"Video: Enhancing Brand Social Media Presence\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/how-can-video-improve-your-brands-social-media-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2022\/09\/d71aba7a-750d-4220-bb7b-499e51359399.jpg\",\"datePublished\":\"2022-09-13T11:07:08+00:00\",\"dateModified\":\"2024-05-09T12:11:23+00:00\",\"description\":\"Enhance your brand's social media presence with video content. 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