{"id":24870,"date":"2022-12-13T09:57:17","date_gmt":"2022-12-13T09:57:17","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=24870"},"modified":"2024-08-23T10:56:31","modified_gmt":"2024-08-23T10:56:31","slug":"how-to-make-an-event-highlight-video","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/","title":{"rendered":"How to Make an Event Highlight Video"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">If you wonder how to make an event highlight video you\u2019ve come to the right place. At Studio52, we know how much labor, planning, and press promotion go into event organization.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">As an event organization crew, you want everything to be perfect, and the same goes for promotion and marketing activities. Event highlight videos play an important part here and you\u2019ll want to gain as much as you can from them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Highlight videos won\u2019t only create that buzz for your event, but they can be used throughout the year to promote future events and pays dividends in the long run.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#What_Is_an_Event_Highlight_Video\" title=\"What Is an Event Highlight Video?\">What Is an Event Highlight Video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Why_Should_You_Do_Event_Highlight_Videos\" title=\"Why Should You Do Event Highlight Videos?\u00a0\">Why Should You Do Event Highlight Videos?\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Highlight_Videos_Achieve_Engagement\" title=\"Highlight Videos Achieve Engagement\">Highlight Videos Achieve Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#They_Show_Care\" title=\"They Show Care\">They Show Care<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#They_Have_an_Awesome_ROI\" title=\"They Have an Awesome ROI\">They Have an Awesome ROI<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Best_Practices_Of_Event_Highlight_Videos\" title=\"Best Practices Of Event Highlight Videos\">Best Practices Of Event Highlight Videos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Aim_For_High-Quality_Always\" title=\"Aim For High-Quality Always\">Aim For High-Quality Always<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Testimonials_Of_Real_Attendees\" title=\"Testimonials Of Real Attendees\">Testimonials Of Real Attendees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Eye_Catching_Visuals\" title=\"Eye Catching Visuals\">Eye Catching Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Highlight_Your_Key_Guests\" title=\"Highlight Your Key Guests\">Highlight Your Key Guests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Get_a_Few_Tunes_In\" title=\"Get a Few Tunes In\">Get a Few Tunes In<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Simple_Script_Goes_A_Long_Way\" title=\"Simple Script Goes A Long Way\">Simple Script Goes A Long Way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Key_Action_Info\" title=\"Key Action Info\">Key Action Info<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/studio52.tv\/blog\/how-to-make-an-event-highlight-video\/#Challenges_Ahead_Of_You\" title=\"Challenges Ahead Of You\">Challenges Ahead Of You<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_an_Event_Highlight_Video\"><\/span><span style=\"font-weight: 400; color: #000000;\">What Is an Event Highlight Video?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Just like movie trailers or teasers, event highlight videos show everything about your event in a concise manner! When it comes to event highlight videos, there are two main types you should know about:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Recap videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Teasers<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400; color: #000000;\">Recaps are used in a post-event promotion, to share the views on the overall experience and key moments, while teasers are used to create hype and get people to roll in! Ideally, you\u2019d want to use both for a successful string of events and to get people to talk about them.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Do_Event_Highlight_Videos\"><\/span><span style=\"font-weight: 400; color: #000000;\">Why Should You Do Event Highlight Videos?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Alongside promotional content, there is a lot that organizational teams have to do before the project kickoff. But highlight videos shouldn\u2019t be a thing you\u2019d want to skimp on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">And for many a good reason!\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Highlight_Videos_Achieve_Engagement\"><\/span><span style=\"font-weight: 400; color: #000000;\">Highlight Videos Achieve Engagement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Goes without saying, they show what people can expect from your event. And people prefer video over any written text. But not only that! Highlight videos are engaging \u2014 they are dynamic, prompt a higher conversion rate, and are fun to share. Especially if you use them as a competition to win the entry ticket.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_Show_Care\"><\/span><span style=\"font-weight: 400; color: #000000;\">They Show Care<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">There\u2019s much going into recording, producing, and assembling a <strong><a href=\"https:\/\/studio52.tv\/video\/promo-video\" target=\"_blank\" rel=\"noopener\">promotional video<\/a><\/strong> and the audience can recognize that! Here at Studio52, we know exactly how much goes into a quality event video, and it will reward you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">And, by all means, if you\u2019re on a tight budget, you can produce them yourself easily with all the editing tools available out there.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_Have_an_Awesome_ROI\"><\/span><span style=\"font-weight: 400; color: #000000;\">They Have an Awesome ROI<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Videos can be used and then reused in various ways and for various reasons. You can use the same video to entice the audience and showcase what to expect for the next event. You can use it when pitching the event to sponsors and when you\u2019re on the search for guest talkers as well. Well over 90 percent of marketers say they\u2019ve converted at least one new customer thanks to video!<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Guess it killed the radio star! But what should your event highlight video contain?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Let\u2019s review some of the best practices.<\/span><\/p>\n<p><span data-sheets-root=\"1\">Explore how Studio52 stands out in <a href=\"https:\/\/studio52.tv\/blog\/studio52-rated-as-top-live-event-video-production-companies-in-uae\/\" target=\"_blank\" rel=\"noopener\"><strong>Top Live Event Video Production Companies<\/strong><\/a> in UAE. See what makes us a top-rated choice!<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-33200\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/09\/Corporate-Videos-3-300x141.jpg\" alt=\"adipec-cta-event-coverage\" width=\"494\" height=\"232\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/09\/Corporate-Videos-3-300x141.jpg 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/09\/Corporate-Videos-3-1024x483.jpg 1024w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/09\/Corporate-Videos-3-768x362.jpg 768w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/09\/Corporate-Videos-3-1536x724.jpg 1536w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2021\/09\/Corporate-Videos-3.jpg 1600w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_Of_Event_Highlight_Videos\"><\/span><span style=\"font-weight: 400; color: #000000;\">Best Practices Of Event Highlight Videos<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Aim_For_High-Quality_Always\"><\/span><span style=\"font-weight: 400; color: #000000;\">Aim For High-Quality Always<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">A good quality event highlight video lasts only for a minute to a minute and a half. This is the reason to choose only the best footage you have available. If you\u2019ve videos with shaky footage or inaudible sound, this can destroy your rep and the entire event promotion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Good advice here is to get all of your team members to take pictures and videos, so you\u2019ll have plenty to choose from in the production stage. Nice time-lapse footage of your event filling up with people is a brilliant 5 to 10 seconds intro into your video. And it can be done with a fixed camera.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Testimonials_Of_Real_Attendees\"><\/span><span style=\"font-weight: 400; color: #000000;\">Testimonials Of Real Attendees<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Having testimonials from real people and attendees gives credibility to your entire project and the video material you\u2019re sharing. Other people trust consumer reviews more than anything else. You should search for attendees by sharing reviews from others \u2014 highlight positive experiences!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Ask your attendees to describe the key events and what they liked the most. This section is a must for any high-quality <strong><a href=\"https:\/\/studio52.tv\/video\/live-streaming\" target=\"_blank\" rel=\"noopener\">event highlight video<\/a><\/strong>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Eye_Catching_Visuals\"><\/span><span style=\"font-weight: 400; color: #000000;\">Eye Catching Visuals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">If you want to catch the viewer&#8217;s attention, you have around three seconds to do so. You should make the most out of this time by using visuals, animation, and graphics at the appropriate time. Adding this will help you to highlight key elements and info about your event.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Highlight_Your_Key_Guests\"><\/span><span style=\"font-weight: 400; color: #000000;\">Highlight Your Key Guests<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">You need to give credit where the credit is due.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Don\u2019t keep the most important people in the dark \u2014 speakers, vendors and all the big names supporting your event should make it to your video. Otherwise, you\u2019re missing out on an opportunity to show how significant your event is and the impact it has.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">People love to hear about brands, famous people, and things they can relate to and interact with by going to your event. A lot of your viewers will make a decision based on this segment in your event highlight video.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_a_Few_Tunes_In\"><\/span><span style=\"font-weight: 400; color: #000000;\">Get a Few Tunes In<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Music is an integral part of any event highlight video. And you should take special care of selecting it \u2014 is your event a charity, a fair, or a corporate event? Each of these requires some sort of tune to accommodate the setting and the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">It\u2019s usually to go with tunes that haven\u2019t any distracting singing in the background, and you can always get away with creative commons stuff. Also, be sure to capture crisp sound from your speakers and testimonials, so the music can\u2019t block out anything that\u2019s being said.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Simple_Script_Goes_A_Long_Way\"><\/span><span style=\"font-weight: 400; color: #000000;\">Simple Script Goes A Long Way<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Keep things straight, short, and simple! This goes especially for the script of your highlight video. Keep the highlighted info and text concise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Focus on showcasing benefits, rather than features. People always like to know what they\u2019re going to receive rather than how you offer Starbucks on the premises. Add inspirational quotes that have been spoken at the event. Highlight a specially heated or active debate \u2014 debates can incite emotions unlike anything else, and people love to take part in them.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_Action_Info\"><\/span><span style=\"font-weight: 400; color: #000000;\">Key Action Info<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Your script shouldn\u2019t go without these \u2014 key info and CTA\u2019s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Include stuff like event duration, how many people are or were involved (we love being a part of a community), how many speakers were there, what are the sponsors of the event, the main attraction, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">And last but not least\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">People love to know what they should do next, so include a proper call to action! Have that link for signup or share right next to or below the video.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenges_Ahead_Of_You\"><\/span><span style=\"font-weight: 400; color: #000000;\">Challenges Ahead Of You<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Of course, event organization teams have a lot on their hands, and some cannot cope with the added pressure of creating a promotional video of any kind. Most of the time it\u2019s because of a lack of time, or video creation skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In that case, don\u2019t miss out on having an event highlight video! Here at Studio52, we make great highlight videos using high-grade equipment and creative teams.<\/span><\/p>\n<p><span data-sheets-root=\"1\"><span style=\"color: #000000;\">Creating an engaging event highlight video involves capturing the most memorable moments and presenting them in a compelling way. We offers insights on crafting a standout highlight reel that resonates with your audience. For ADIPEC 2024, leveraging an<\/span> <a href=\"https:\/\/studio52.tv\/events-corporate-video-service-adipec-2024\/\"><strong>ADIPEC events corporate video service<\/strong><\/a> <span style=\"color: #000000;\">can elevate your highlight video, ensuring high-quality footage and impactful storytelling. This approach will help showcase your event\u2019s key highlights effectively, enhancing your brand\u2019s presence and leaving a lasting impression on viewers.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">So, <\/span><a style=\"color: #000000;\" href=\"https:\/\/studio52.tv\/video\/promo-video\"><span style=\"font-weight: 400;\">check some of our previous work<\/span><\/a><span style=\"font-weight: 400;\">, and don\u2019t hesitate to get in touch!\u00a0<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you wonder how to make an event highlight video you\u2019ve come to the right place. At Studio52, we know how much labor, planning, and press promotion go into event organization. As an event organization crew, you want everything to be perfect, and the same goes for promotion and marketing activities. Event highlight videos play&hellip;<\/p>\n","protected":false},"author":1,"featured_media":24871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1633,1349,1300,1320,1339,1376,1298],"tags":[913,397,531,1023,607],"class_list":["post-24870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adipec-2024","category-corporate","category-corporate-video","category-promo-video-production","category-promotional-video","category-uae","category-video-production","tag-event-corporate-video","tag-event-coverage","tag-event-filming","tag-event-livestreaming","tag-event-production-company-in-dubai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create an Engaging Event Highlight Video - Studio52<\/title>\n<meta name=\"description\" content=\"Discover the magic of time-lapse photography. 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