{"id":25039,"date":"2023-03-10T09:37:14","date_gmt":"2023-03-10T09:37:14","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=25039"},"modified":"2024-04-30T12:32:09","modified_gmt":"2024-04-30T12:32:09","slug":"what-goes-into-professionally-produced-custom-on-hold-messages","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/what-goes-into-professionally-produced-custom-on-hold-messages\/","title":{"rendered":"What Goes Into Professionally Produced Custom On-Hold Messages"},"content":{"rendered":"<p><span style=\"color: #000000;\">How does your company handle calls that are on hold? If you\u2019ve ever called a company and have been put on hold, you know how the way that the company handled you made all the difference! Was the music too irritating? Did anyone even bother to record a message to keep your nerves down?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Or were you just placed in a corner with a boring tune, not knowing if you\u2019re the first or last in line?<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Here at Studio52, we take every client and customer seriously, and it\u2019s high time you do too! So today, we are here to share what goes into a <span style=\"color: #3791cf;\"><strong><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/audio\/telephone-hold-message\" target=\"_blank\" rel=\"noopener\">professional on-hold message<\/a><\/strong><\/span>. But let\u2019s see some numbers first.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-25039 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/studio52.tv\/blog\/what-goes-into-professionally-produced-custom-on-hold-messages\/on-hold-2\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/03\/on-hold-1-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"on-hold message service for corporate industry\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/studio52.tv\/blog\/what-goes-into-professionally-produced-custom-on-hold-messages\/message-on-hold\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/03\/message-on-hold-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"on-hold message service for office\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/studio52.tv\/blog\/what-goes-into-professionally-produced-custom-on-hold-messages\/download-5\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/03\/download-e1678959148494-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"On-Hold Messages Professional Service\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/studio52.tv\/blog\/what-goes-into-professionally-produced-custom-on-hold-messages\/d5pwnv7d2cqdze3hcrmfwf-1920-80-jpg\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/03\/D5pwnv7d2Cqdze3hcRMfwF-1920-80.jpg-150x150.webp\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Professionally Produced Custom On-Hold Messages\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/what-goes-into-professionally-produced-custom-on-hold-messages\/#Customers_On_Hold_Are_an_Opportunity\" title=\"Customers On Hold Are an Opportunity!\u00a0\">Customers On Hold Are an Opportunity!\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/what-goes-into-professionally-produced-custom-on-hold-messages\/#Audience_Research\" title=\"Audience Research\">Audience Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/what-goes-into-professionally-produced-custom-on-hold-messages\/#Practice_Makes_Perfect\" title=\"Practice Makes Perfect\">Practice Makes Perfect<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/what-goes-into-professionally-produced-custom-on-hold-messages\/#A_professional_Environment_Is_A_Must\" title=\"A professional Environment Is A Must\">A professional Environment Is A Must<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/what-goes-into-professionally-produced-custom-on-hold-messages\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Customers_On_Hold_Are_an_Opportunity\"><\/span><span style=\"color: #3791cf;\"><strong>Customers On Hold Are an Opportunity!\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Customers on hold already are here to talk to you for one reason or another and professionally produced messages can deepen the relationship. You should use the fact that people are already here for you to share other kinds of marketing-related messages to get them even more intrigued!\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">A recent AT&amp;T Study says that more than <\/span><\/i><strong><span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/premiercompanies.com\/7-eye-opening-statistics-that-will-make-you-rethink-your-message-on-hold\/#:~:text=A%20recent%20AT%26T%20Study%20%E2%80%93%20More%20than%2070%25,to%20handle%20the%20call%20once%20it%20comes%20in.\" target=\"_blank\" rel=\"noopener\"><i>70% of business calls are placed on hold for an average of 45 seconds per call<\/i><\/a><\/span><\/strong><i><span style=\"font-weight: 400;\">! 60% of the callers placed on hold hang up, and 30% of those that hang up never call back. It\u2019s your duty not to have this massive call base disappointed! Think about the profit that lies behind these numbers.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Studio52 has been helping brands achieve this for quite some time now, and we know just how far saying more than just a simple \u201cthank you for being here\u201d can go. Not being generic can go the distance and more than just keep the people in the waiting room chilled! Let\u2019s see what goes into a perfectly custom-produced professional on-hold message.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Audience_Research\"><\/span><span style=\"color: #3791cf;\"><strong>Audience Research<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Your on-hold message begins with research into your target audience. You can be sure that the people ringing your phone are the ideal buyers, as they likely are, so the research is that much easier to do! Try to define all the small things that you can. Try to define:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Their age<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Their income<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Their personal preferences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">The stuff they read<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">The stuff they like to watch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">What makes them \u201ctick\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">And everything else you can<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">Getting meticulous about all of these will help you craft that perfect message that will resonate with them! Here at Studio52, we dedicate special care to this step, as the rest will be that much easier to create and make.\u00a0<\/span><\/p>\n<div class=\"container\">\n<div class=\"blog-single-details\">\n<div class=\"title-box\" style=\"text-align: left;\"><span style=\"color: #3791cf;\"><strong><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/blog\/the-most-important-things-to-include-in-your-on-hold-messages\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">Also Read:<\/span> The Most Important Things to Include in Your On-Hold Messages<\/a><\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Practice_Makes_Perfect\"><\/span><span style=\"color: #3791cf;\"><strong>Practice Makes Perfect<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">After you have audience research done to perfection, you likely have that ideal person you\u2019re going to talk to! Time to engage a copywriter and create that perfect script for your on-hold message. Will you offer something? Will you thank them, and let them know where in the line are they? Will you offer something else? Will you do all of this?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Play with ideas and create a journey for your on-hold caller! Make them enjoy the wait, instead of counting the seconds to end the call. Here at Studio52, we hire only the best copywriters that know how to craft the ideal words for your message and get people to react.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Once you have the script nailed, time to put your voice to practice and craft the actual on-hold message.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_professional_Environment_Is_A_Must\"><\/span><span style=\"color: #3791cf;\"><strong>A professional Environment Is A Must<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Creating a script is one thing, but using it is another. You shouldn\u2019t sound robotic, therefore you don\u2019t want to read off a script. You should practice every sentence until it comes naturally to you. Hiring a <span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/audio\/voice-over-artist\" target=\"_blank\" rel=\"noopener\"><strong>professional voice-over artist<\/strong><\/a> <\/span>is a must here as listeners are very good at spotting those subtleties.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Record your message in a professional, isolated, and quiet environment. Use a high-quality microphone and equipment \u2014 ones that give you the best options for sound adjustments and compression!\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #3791cf;\"><strong>Conclusion<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"color: #3791cf;\"><strong><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/audio\" target=\"_blank\" rel=\"noopener\">Custom on-hold messages<\/a><\/strong><\/span> are a great way to convert those callers, and you should always look to hire a professional service for this! Considering how much effort goes into this, you should always look to get the best for your money, and Studio52 is here to provide the best of both worlds!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"color: #3791cf;\"><strong><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/contact-us\" target=\"_blank\" rel=\"noopener\">Try us out <\/a><\/strong><\/span>and see why we are an agency of choice for hundreds of clients from the UK to the Middle East!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does your company handle calls that are on hold? If you\u2019ve ever called a company and have been put on hold, you know how the way that the company handled you made all the difference! Was the music too irritating? Did anyone even bother to record a message to keep your nerves down?\u00a0 Or&hellip;<\/p>\n","protected":false},"author":1,"featured_media":25042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1377,1351,1354,1299,1369,1347,1348,1368,1360,1340,1349,1375,1362,1358,1350,1359,1352,1346,1370,1371,1342,1341,1372,1355,1373,1366,1374,1343,1345,1328,1376,1357],"tags":[34,48,1189,355,570],"class_list":["post-25039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abu-dhabi","category-airlines","category-airport","category-audio-production","category-bahrain","category-banks","category-call-center","category-colleges","category-commercial","category-construction","category-corporate","category-dubai","category-education","category-fmcg","category-government-bodies","category-healthcare","category-hospitals","category-hotels","category-kuwait","category-lebanon","category-marine","category-oil-and-gas","category-oman","category-petroleum","category-qatar","category-restaurants","category-saudi-arabia","category-seaport","category-shopping-mall","category-telephone-on-hold-message","category-uae","category-warehouses","tag-audio-production","tag-audio-production-company","tag-audio-production-for-corporate-industry","tag-on-hold-message","tag-voice-over-artist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Professionally Produced Custom On-Hold Messages<\/title>\n<meta name=\"description\" content=\"Expertly crafted on-hold messages: expert scriptwriting, quality voice talent. 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