{"id":25448,"date":"2023-04-11T10:30:43","date_gmt":"2023-04-11T10:30:43","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=25448"},"modified":"2024-05-13T09:40:21","modified_gmt":"2024-05-13T09:40:21","slug":"guidelines-to-create-a-perfect-promo-video-for-your-business-or-company","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/","title":{"rendered":"Guidelines To Create a Perfect Promo Video for Your Business or Company"},"content":{"rendered":"<p><span style=\"color: #000000;\">Promo videos are a buzzword on the internet, but what do they really mean? How can your business benefit from them and how to make them perfect every time?<\/span><\/p>\n<p><span style=\"color: #000000;\">Here at <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/studio52.tv\/\">Studio52<\/a><\/strong><\/span>, we create promo videos on a daily basis for a range of clients from all over the globe, and today we\u2019re sharing the most important notes on promo videos and how to make them work for you!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#What_Is_A_Promo_Video\" title=\"What Is A Promo Video?\">What Is A Promo Video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#How_To_Make_It_Great\" title=\"How To Make It Great\">How To Make It Great<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#1_Scripting\" title=\"1.\u00a0\u00a0 Scripting\">1.\u00a0\u00a0 Scripting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#2_Storyboarding\" title=\"2.\u00a0\u00a0 Storyboarding\">2.\u00a0\u00a0 Storyboarding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#3_Production\" title=\"3.\u00a0\u00a0 Production\">3.\u00a0\u00a0 Production<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#4_Assembling_edits\" title=\"4.\u00a0\u00a0 Assembling edits\">4.\u00a0\u00a0 Assembling edits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#5_Promotion\" title=\"5.\u00a0\u00a0 Promotion\">5.\u00a0\u00a0 Promotion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#Additional_tips\" title=\"Additional tips:\">Additional tips:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#Think_Tease\" title=\"Think Tease\">Think Tease<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#Keep_Focus\" title=\"Keep Focus\">Keep Focus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#Graphics_Are_Important\" title=\"Graphics Are Important\">Graphics Are Important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#Go_With_Multiple_Versions\" title=\"Go With Multiple Versions\">Go With Multiple Versions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_A_Promo_Video\"><\/span><span style=\"color: #000000;\">What Is A Promo Video?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">To put it plainly, a promo video is video content that is used to quickly and efficiently promote a special event, marketing initiative, or sales event. Promo videos always have a few things in common \u2014 the ability to tease the audience and grab attention!<\/span><\/p>\n<p><span style=\"color: #000000;\">The job of a promo video isn\u2019t to get sales but to tease the viewer to make them want to find out more. And that\u2019s the beauty of it.<\/span><\/p>\n<p><span style=\"color: #000000;\">These videos are perfect tools to attract new traffic to your site, engage your existing audience, and share new things about your brand or the next big thing!<\/span><\/p>\n<p><span style=\"color: #000000;\">Studies have shown that offering small teasers to people makes them more excited and hyped about the oncoming product or service. They are a fun way to catch attention, share information and help your audience remember you in a unique way. And this is exactly why you should use them.<\/span><\/p>\n<p><span style=\"color: #000000;\">But how to make them work? Well, that\u2019s a question that has a slightly complicated answer as several factors will make or break your next promo video campaign,<\/span><\/p>\n<p><a href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/businessvideo\/\" rel=\"attachment wp-att-25452\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-25452 size-medium\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/04\/Businessvideo-300x204.png\" alt=\"video for business\" width=\"300\" height=\"204\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/04\/Businessvideo-300x204.png 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/04\/Businessvideo-768x522.png 768w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/04\/Businessvideo.png 977w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Make_It_Great\"><\/span><span style=\"color: #000000;\">How To Make It Great<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Scripting\"><\/span><span style=\"color: #000000;\">1.\u00a0\u00a0 Scripting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">The first thing you should always start with is imagining and envisioning the concepts you\u2019d like to share. No better way to put it on paper than in form of a script. A great script will make your job that much easier. But since your promo videos are generally simple, it\u2019s best to keep your scripts simple too!<\/span><\/p>\n<p><span style=\"color: #000000;\">Thirty seconds or even less are ideal for promo videos, with not too many of them going for over a minute, and your script should follow this principle. Grab attention, tell the info, and leave them wanting more!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Storyboarding\"><\/span><span style=\"color: #000000;\">2.\u00a0\u00a0 Storyboarding<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">The same thing applies when storyboarding your video. Promo videos are often a mix of live action and graphics and this is where you need to meticulously plan all these elements and combine them together. This is what will be going to help execute the production with ease.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Production\"><\/span><span style=\"color: #000000;\">3.\u00a0\u00a0 Production<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">Only now we can enter the very step that makes your video a video, and that\u2019s production. This is all about your location, the actors, the equipment, and combining all of these to make a beautiful short video!\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Assembling_edits\"><\/span><span style=\"color: #000000;\">4.\u00a0\u00a0 Assembling edits<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">Now that you have all the building blocks in place, time to assemble your video. This one is also referred to as a post-production part of the promo video journey. Other than cutting your video, this is where you\u2019ll add all the interesting graphics, visualizations, and all you need to keep your audience hooked and wanting to find out more.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Promotion\"><\/span><span style=\"color: #000000;\">5.\u00a0\u00a0 Promotion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">Now that you have everything ready, it\u2019s time to promote the heck out of your video! And for this, you\u2019d want to use all of your available channels.<\/span><\/p>\n<p><span style=\"color: #000000;\">Leave no audience disengaged and promote the video on social outlets, and email messages, use paid ads, and promote it on your website\u2019s landing pages. This won\u2019t only get you new followers and make the people talk, but will show unison of all your channels so your video cannot be called a fluke!<\/span><\/p>\n<p><span style=\"color: #000000;\">Seems fair and easy enough, right? Well, if you\u2019re <strong><a style=\"color: #000000;\" href=\"https:\/\/studio52.tv\/\"><span style=\"color: #0000ff;\">using professional service<\/span> <\/a><\/strong>to create these!<\/span><\/p>\n<p><span style=\"color: #000000;\">That\u2019s why we have some additional tips for you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Additional_tips\"><\/span><span style=\"color: #000000;\"><a href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/1-25\/\" rel=\"attachment wp-att-25453\"><img decoding=\"async\" class=\"aligncenter wp-image-25453 size-medium\" src=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/04\/1-2-300x300.jpg\" alt=\"professional service for business\" width=\"300\" height=\"300\" srcset=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/04\/1-2-300x300.jpg 300w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/04\/1-2-1024x1024.jpg 1024w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/04\/1-2-150x150.jpg 150w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/04\/1-2-768x768.jpg 768w, https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/04\/1-2.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Additional tips:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Think_Tease\"><\/span><span style=\"color: #000000;\">Think Tease<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">Never bore your viewers by taking a too deep a dive into the topic. You want to tease your public, grab their attention, highlight a specific event, and do it in as catchy as possible manner!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_Focus\"><\/span><span style=\"color: #000000;\">Keep Focus<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">If your promo video is used to highlight a specific thing, then you should only be focused on mentioning this specific event or sale. Don\u2019t unnecessarily waste the audience&#8217;s time by telling more about something completely unrelated!<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Graphics_Are_Important\"><\/span><span style=\"color: #000000;\">Graphics Are Important<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">A visual call to action or any other relevant info that you\u2019ve left unsaid will go a long way! You should use titles and graphics to help people focus on everything that you want them to remember, such as a specific date, a coupon, a price or anything highly relevant.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Go_With_Multiple_Versions\"><\/span><span style=\"color: #000000;\">Go With Multiple Versions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\">Never use only a single version of your promo video for all your channels. Create a number of different versions for the same thing, just so you don\u2019t get too repetitive and boring to the viewers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #000000;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Need help creating your next big promotional video? <a href=\"https:\/\/studio52.tv\/video\/promo-video\" target=\"_blank\" rel=\"noopener\"><strong>Promo videos<\/strong><\/a> can help you rake in big earnings, get you a great boost of new traffic and completely sell your event. Don\u2019t let this awesome tool to chance and go with a professional service that will make it perfect.<\/span><\/p>\n<p><span style=\"color: #000000;\">Trust that the team at Studio52 will get it made for you!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promo videos are a buzzword on the internet, but what do they really mean? How can your business benefit from them and how to make them perfect every time? Here at Studio52, we create promo videos on a daily basis for a range of clients from all over the globe, and today we\u2019re sharing the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":25451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1304,1320,1339],"tags":[921,760,604,662,569],"class_list":["post-25448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promo-video","category-promo-video-production","category-promotional-video","tag-commissioning-promo-videos","tag-corporate-promo-video","tag-create-promotional-video","tag-promo-video-production","tag-promo-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guidelines To Create a Perfect Promo Video for Your Business<\/title>\n<meta name=\"description\" content=\"Unlock the Power of Promo Videos for Your Business. Discover Benefits and Learn to Craft Perfect Ones Every Time. Join Studio52 for Insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio52.tv\/blog\/guidelines-to-create-a-perfect-promo-video-for-your-business-or-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guidelines To Create a Perfect Promo Video for Your Business\" \/>\n<meta property=\"og:description\" content=\"Unlock the Power of Promo Videos for Your Business. Discover Benefits and Learn to Craft Perfect Ones Every Time. 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