{"id":26788,"date":"2023-07-24T06:44:29","date_gmt":"2023-07-24T06:44:29","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=26788"},"modified":"2026-01-22T06:24:21","modified_gmt":"2026-01-22T06:24:21","slug":"why-you-should-seriously-consider-promotional-video","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/why-you-should-seriously-consider-promotional-video\/","title":{"rendered":"Why You Should Seriously Consider Promotional Video in 2023"},"content":{"rendered":"

A staggering 86% of businesses now incorporate video marketing into their overall marketing strategies, demonstrating its widespread adoption. Moreover, an impressive 93% of marketers acknowledge the significance of video marketing, recognizing it as a vital component of their marketing efforts.<\/span><\/p>\n

And it’s not just marketers who appreciate the impact of video marketing. Consumers are actively seeking out video content, with 84% stating that marketing videos often sway their purchasing decisions. Videos are more likely to be shared compared to other forms of content. Cisco predicts that by 2023 video content will dominate online traffic, accounting for approximately 80% of all traffic online.<\/span><\/p>\n

These statistics underscore the effectiveness of video marketing \u2014 both from a marketer’s perspective and in capturing the attention and engagement of consumers. As we venture into 2023, embracing video marketing as a central element of your marketing strategy is crucial for maximising brand exposure, driving conversions, and staying ahead of the competition.<\/span><\/p>\n

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