{"id":27236,"date":"2023-09-18T05:46:22","date_gmt":"2023-09-18T05:46:22","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=27236"},"modified":"2024-07-08T08:34:15","modified_gmt":"2024-07-08T08:34:15","slug":"benefits-of-animated-explainer-videos","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/","title":{"rendered":"Amazing Benefits of Animated Videos for Your Business"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">Have you ever considered adding animation to your video sales letters, explainer videos, or other media? You&#8217;ll be in good company, as many major corporations and successful start-ups have already harnessed their power to their advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Curious about how animation can boost your business?<br \/>\nLet&#8217;s explore why animation remains a powerful and enduring force in the world of online marketing.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#Brings_Anything_to_Life\" title=\"Brings Anything to Life\">Brings Anything to Life<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#They_Have_a_Universal_Appeal\" title=\"They Have a Universal Appeal\">They Have a Universal Appeal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#They_Easily_Explain_Any_Idea\" title=\"They Easily Explain Any Idea\">They Easily Explain Any Idea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#They_Deliver_Emotions\" title=\"They Deliver Emotions\">They Deliver Emotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#They_Boost_Conversions\" title=\"They Boost Conversions\">They Boost Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#Theyre_Cost-Effective\" title=\"They&#8217;re Cost-Effective\">They&#8217;re Cost-Effective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#They_Boost_Your_SEO_Efforts\" title=\"They Boost Your SEO Efforts\">They Boost Your SEO Efforts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#They_Help_You_Stand_Out\" title=\"They Help You Stand Out\">They Help You Stand Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#They_Improve_Your_Reach\" title=\"They Improve Your Reach\">They Improve Your Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#They_Build_Rapport\" title=\"They Build Rapport\">They Build Rapport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#Theyre_a_Wonderful_Sales_Tool\" title=\"They&#8217;re a Wonderful Sales Tool\">They&#8217;re a Wonderful Sales Tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#They_Help_Them_Understand_You_Better\" title=\"They Help Them Understand You Better\">They Help Them Understand You Better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Brings_Anything_to_Life\"><\/span><strong><span style=\"color: #3791cf;\">Brings Anything to Life<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">With animation, the possibilities for customisation and creativity are boundless. It offers an effortless way to bring any story or message to life\u2014no need for extensive sets or special effects like in live-action. Let your imagination run wild!\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_Have_a_Universal_Appeal\"><\/span><strong><span style=\"color: #3791cf;\">They Have a Universal Appeal<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Remember when you were young, sitting in front of the TV, enjoying your favourite cartoons? Almost everyone has cherished animated shows at some point in their lives. But here&#8217;s the fascinating part \u2013 animation&#8217;s appeal isn&#8217;t limited to children alone. Just look at the explosive popularity of shows like Rick and Morty, The Simpsons, and Family Guy to witness how beloved this medium is across all ages.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_Easily_Explain_Any_Idea\"><\/span><strong><span style=\"color: #3791cf;\">They Easily Explain Any Idea<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Animation is the ultimate tool for conveying complex or abstract topics. Explaining intricate concepts like how dreams work or the mysteries of time in a black hole can be challenging with mere text and nearly impossible through live action. That&#8217;s where animation truly excels, illuminating the uncharted territories of knowledge. A perfect example would be the safety area, which is not easily explainable to everyone \u2014 just check out how <\/span><strong><span style=\"color: #3791cf;\">we changed the complex safety language<\/span><\/strong><span style=\"font-weight: 400;\"> and made it easily understandable!x<\/span><\/span><\/p>\n<p><iframe title=\"Foresight Drilling - 2D Animated Safety Video\" src=\"https:\/\/player.vimeo.com\/video\/799023501?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_Deliver_Emotions\"><\/span><strong><span style=\"color: #3791cf;\">They Deliver Emotions<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Animation possesses a remarkable ability to blend emotion with storytelling, crafting compelling characters and narratives that deeply resonate with audiences. The fusion of sound, visuals, and story creates a potent mix that captivates viewers. For businesses seeking to engage their audiences on a profound and personal level, animation is a powerful tool to achieve just that. Just imagine how these could elevate your event videos, or deliver a certain punch with your product promotion!\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_Boost_Conversions\"><\/span><strong><span style=\"color: #3791cf;\">They Boost Conversions<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Research indicates that incorporating videos on landing pages can boost conversions by an impressive 86%. Among various video types, <strong><span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/video\/animation-video-production\" target=\"_blank\" rel=\"noopener\">animated videos<\/a><\/span><\/strong> stand out in captivating audiences and retaining their attention. Consequently, animated videos boast an exceptional conversion rate, ranking among the highest in marketing content types.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theyre_Cost-Effective\"><\/span><strong><span style=\"color: #3791cf;\">They&#8217;re Cost-Effective<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Contrary to popular belief, modern animation is a cost-effective medium accommodating nearly any budget. Thanks to advancements in digital technology, producing animation has become swift, affordable, and without compromising on quality. Embrace the benefits of budget-friendly animation for your creative projects!\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_Boost_Your_SEO_Efforts\"><\/span><strong><span style=\"color: #3791cf;\">They Boost Your SEO Efforts<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Animated videos are a favourite of Google&#8217;s algorithms, and having them on your website can significantly boost your SEO, elevating your ranking in search results.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Engaging animations captivate viewers, enticing them to spend more time on your page watching the content. This extended visit duration enhances your site&#8217;s appeal to Google when it selects pages to display in its search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Notably, studies reveal that search results featuring a video thumbnail can even double the search traffic, making animations a powerful tool to attract more visitors to your site.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_Help_You_Stand_Out\"><\/span><strong><span style=\"color: #3791cf;\">They Help You Stand Out<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">The internet is undoubtedly flooded with video content, projected to comprise <span style=\"color: #3791cf;\"><strong>87%<\/strong> <\/span>of all internet traffic soon. Crafting exciting and engaging content can pose challenges in this highly competitive landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Amidst the monotonous testimonials and demonstration videos, animation offers a remarkable solution for your business to stand out. With their boundless creativity, animated videos have a higher recall value, enabling your business to cut through the noise and leave a lasting impression.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">They\u2019re perfect for showing and explaining your brand in a brief moment, or getting someone to watch your product description in the YouTube ad section. Imagine what showing a video testimonial of your client could do!\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_Improve_Your_Reach\"><\/span><strong><span style=\"color: #3791cf;\">They Improve Your Reach<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">In today&#8217;s interconnected world of social media, information spreads rapidly, and anything can go viral, reaching millions instantly. A 2018 study revealed that social media and watching videos top the list of favourite internet activities.<\/span><\/p>\n<p><a href=\"https:\/\/studio52.tv\/video\/safety-video-production\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #3791cf;\">Transform Your Safety Training! Get a Custom Animation Video Today!<\/span><\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Audiences online crave creativity, and content that resonates with them will likely be shared among friends and family. When capturing hearts and captivating viewers, the animation is simply unbeatable. Its power to engage and leave a lasting impact makes it the perfect choice for creating share-worthy content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_Build_Rapport\"><\/span><strong><span style=\"color: #3791cf;\">They Build Rapport<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">According to HubSpot, half of consumers prefer video over other content types for marketing purposes. Video offers a personalised and interactive experience that resonates with audiences. The advantages become evident when combined with animation&#8217;s message conveyance and creative potential.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Theyre_a_Wonderful_Sales_Tool\"><\/span><strong><span style=\"color: #3791cf;\">They&#8217;re a Wonderful Sales Tool<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Imagine having a sales meeting. Which would captivate your audience more: a dull PowerPoint or an engaging animated video? The answer is clear! Using animations in meetings is a powerful way to convey your message to potential clients and seal the deal. Moreover, showcasing eye-catching animations at exhibitions is a perfect strategy to attract visitors and spark meaningful conversations.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_Help_Them_Understand_You_Better\"><\/span><strong><span style=\"color: #3791cf;\">They Help Them Understand You Better<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">When selling a product or service, ensuring your potential customers understand its value is crucial. Animation is the perfect tool to explain the purpose and function of your offerings.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Your company&#8217;s products and services are meant to improve your consumers&#8217; lives. Through animated videos, you can effectively tell stories that showcase real-life examples of how your offerings will make their lives easier. A well-crafted 90 to 120-second animated skit can work wonders for your business, leaving a lasting impression on your audience and driving positive results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><span style=\"color: #3791cf;\">Conclusion<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">In today&#8217;s competitive market, animated videos have emerged as a powerful asset for businesses. They not only captivate the target audience but also effectively communicate intricate concepts and boost conversion rates. By harnessing animation&#8217;s creative potential, companies can craft visually appealing content that substantially impacts consumers.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">The versatility of animation enables businesses to convey diverse messages and ideas, and Studio 52 has been making it a perfect medium for marketing, education, and communication purposes. Take your business to new heights, and <\/span><strong><span style=\"color: #3791cf;\"><a style=\"color: #3791cf;\" href=\"https:\/\/studio52.tv\/contact-us\" target=\"_blank\" rel=\"noopener\">contact us today<\/a><\/span><\/strong><span style=\"font-weight: 400;\">! Let&#8217;s create engaging and impactful animated content to co-create your brand success!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever considered adding animation to your video sales letters, explainer videos, or other media? You&#8217;ll be in good company, as many major corporations and successful start-ups have already harnessed their power to their advantage. Curious about how animation can boost your business? Let&#8217;s explore why animation remains a powerful and enduring force in&hellip;<\/p>\n","protected":false},"author":1,"featured_media":27535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1303,1362,1,1363],"tags":[],"class_list":["post-27236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-video","category-education","category-mediaproduction","category-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>13 Benefits of Animated Explainer Videos | Studio52<\/title>\n<meta name=\"description\" content=\"Uncover the magic of animated videos for your business with these 13 amazing benefits. From increased engagement to effective storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Benefits of Animated Explainer Videos | Studio52\" \/>\n<meta property=\"og:description\" content=\"Uncover the magic of animated videos for your business with these 13 amazing benefits. From increased engagement to effective storytelling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio 52\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studio52communications\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-18T05:46:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-08T08:34:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/09\/large-Banner-30.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rashida Saeed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:site\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rashida Saeed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/\"},\"author\":{\"name\":\"Rashida Saeed\",\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/person\/d9c0b49333d46ebca8abbef010c41717\"},\"headline\":\"Amazing Benefits of Animated Videos for Your Business\",\"datePublished\":\"2023-09-18T05:46:22+00:00\",\"dateModified\":\"2024-07-08T08:34:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/\"},\"wordCount\":1036,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/09\/large-Banner-30.jpg\",\"articleSection\":[\"Animation video\",\"Education\",\"Media Production\",\"Training\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/\",\"url\":\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/\",\"name\":\"13 Benefits of Animated Explainer Videos | Studio52\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/benefits-of-animated-explainer-videos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2023\/09\/large-Banner-30.jpg\",\"datePublished\":\"2023-09-18T05:46:22+00:00\",\"dateModified\":\"2024-07-08T08:34:15+00:00\",\"description\":\"Uncover the magic of animated videos for your business with these 13 amazing benefits. 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