{"id":40377,"date":"2026-06-15T10:54:47","date_gmt":"2026-06-15T10:54:47","guid":{"rendered":"https:\/\/studio52.tv\/blog\/?p=40377"},"modified":"2026-06-15T11:58:47","modified_gmt":"2026-06-15T11:58:47","slug":"audio-podcast-vs-video-podcast-for-brands","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/audio-podcast-vs-video-podcast-for-brands\/","title":{"rendered":"Audio Podcast vs. Video Podcast\u2014Which is Better for Your Brand?"},"content":{"rendered":"

Choosing between an audio podcast and a video podcast is one of the first decisions every brand faces before hitting record. Audio is cost-effective, fast to produce, and builds deeply loyal listeners over time. Video drives stronger engagement, visual brand recognition, and far more content repurposing opportunities. Many brands are now running both formats to maximize reach across platforms. This guide breaks down the key differences, costs, and use cases so you can make the right call for your brand.<\/span><\/p>\n

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