{"id":47,"date":"2021-01-03T12:35:13","date_gmt":"2021-01-03T12:35:13","guid":{"rendered":"https:\/\/www.studio52.tv\/blog\/?p=47"},"modified":"2024-04-30T11:41:30","modified_gmt":"2024-04-30T11:41:30","slug":"9-tips-to-create-a-successful-promotional-video","status":"publish","type":"post","link":"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/","title":{"rendered":"9 Tips to Create a Successful Promotional Video"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">From product videos, testimonials, corporate training videos to social media campaigns, there are many types of promotional videos you can produce for your business. An engaging <a href=\"https:\/\/studio52.tv\/video\/promo-video-production\" target=\"_blank\" rel=\"noopener\">promotional video<\/a> gives your company a huge competitive edge over your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">If you are confused and looking for more information on creating a successful promotional video, then read on! We will share with you not just 1 but 9 important tips to create the best promotional video ever!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Content<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#Have_a_clear_objective\" title=\"Have a clear objective\">Have a clear objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#Define_a_direction\" title=\"Define a direction\">Define a direction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#Choose_a_tone\" title=\"Choose a tone\">Choose a tone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#Define_your_video_duration\" title=\"Define your video duration\">Define your video duration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#Select_the_visual_style_of_your_video\" title=\"Select the visual style of your video\">Select the visual style of your video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#Get_detailing\" title=\"Get detailing\">Get detailing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#Write_the_script\" title=\"Write the script\">Write the script<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#Production\" title=\"Production\">Production<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Have_a_clear_objective\"><\/span><span style=\"color: #000000;\"><b>Have a clear objective<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">The first step is to find out the purpose of your video. Keep in mind that producing a video takes you a lot of time and money. So it is essential to be clear on your objective before you start working.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Here are some common reasons why companies want to create a promotional video:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Educate customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Push sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Enhance customer engagement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">It\u2019s also possible that you may want the video to achieve not just one but all of the goals mentioned above. In that case, you can have several videos.<\/span><\/p>\n<p><strong><span style=\"color: #0000ff;\">Also Read:\u00a0<\/span><\/strong><strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/studio52.tv\/blog\/brands-integrate-videos-business-strategy\/\" target=\"_blank\" rel=\"noopener\">Why brands should integrate videos in their business strategy?<\/a><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Define_a_direction\"><\/span><span style=\"color: #000000;\"><b>Define a direction<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">When you know your video purpose. It is easier to define the right direction for your production.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Here is a list of some directions to take your video production process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Introductory<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Explanatory<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Problem\/solution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Narrative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Product-focused<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Testimonial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Informative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Entertainment<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Choose_a_tone\"><\/span><span style=\"color: #000000;\"><b>Choose a tone<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Now it is time to choose the tone of your video. In order to define the perfect tone, Ask yourself. What kind of emotions do you want to audience feel with your video?<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Maybe those feelings are on this list:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Dramatic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Informative<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Conversational<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Urgent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Humorous<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Cutesy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Entertaining<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Inspirational<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Cool<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Luxurious<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">Go ahead, explore various tones. This could help you develop creative ideas for your video.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Define_your_video_duration\"><\/span><span style=\"color: #000000;\"><b>Define your video duration<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">One of the most important steps is defining the duration of your video. Do not forget that your video idea must be as big as the time it has to extend.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Select_the_visual_style_of_your_video\"><\/span><span style=\"color: #000000;\"><b>Select the visual style of your video<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">The next step to develop is your video visual style. Below is a top list of some general styles that you can explore for your video:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Animated<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Real people<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Stock<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Live-action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Screen-cast<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Whiteboard<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">You can be creative and combine some styles. There are no strict rules.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_detailing\"><\/span><span style=\"color: #000000;\"><b>Get detailing<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">It\u2019s time to start developing the details of the video. You should write a thorough summary of your idea. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Scenes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Characters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Audio \/ Voiceover \/ text overlay<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Props<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Final CTA<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">The idea is trying to describe as many details as you can. Gradually all the steps are going to start fitting together.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Write_the_script\"><\/span><span style=\"color: #000000;\"><b>Write the script<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">The script is the way you translate your ideas into a viable format. This is essential to incorporate people, locations, equipment, and all elements into your promotional video.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Production\"><\/span><span style=\"color: #000000;\"><b>Production<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">It is important to hire a good<\/span> <a style=\"color: #000000;\" href=\"https:\/\/studio52.tv\/video\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\"><strong><span style=\"color: #3366ff;\">video production company<\/span><\/strong><\/span><\/a><span style=\"font-weight: 400;\"> because they come with lots of benefits and experience. And, most of the time video production is not a one man\u2019s job, it requires teamwork. Having an expert by your side would help you enhance the quality of your video project.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a class=\"maxbutton-3 maxbutton maxbutton-create-a-successful-promotional-video\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/studio52.tv\/video\/promo-video-production\"><span class='mb-text'>Create a Successful Promotional Video<\/span><\/a> <\/span><\/p>\n<p><span style=\"color: #000000;\"><b>Action!<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Now sit back and enjoy the process. It\u2019s an amazing feeling to breathe life into your ideas!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From product videos, testimonials, corporate training videos to social media campaigns, there are many types of promotional videos you can produce for your business. An engaging promotional video gives your company a huge competitive edge over your competitors.\u00a0 If you are confused and looking for more information on creating a successful promotional video, then read&hellip;<\/p>\n","protected":false},"author":1,"featured_media":22851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1349,1304,1320,1339,1363,1298],"tags":[604,602,662,347,213],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-promo-video","category-promo-video-production","category-promotional-video","category-training","category-video-production","tag-create-promotional-video","tag-how-to-create-professional-video","tag-promo-video-production","tag-promotional-video","tag-promotional-video-production"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Tips to Create a Successful Promotional Video<\/title>\n<meta name=\"description\" content=\"Diversify promotional video content. Create impactful videos for testimonials, training, and social campaigns with these 9 tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Tips to Create a Successful Promotional Video\" \/>\n<meta property=\"og:description\" content=\"Diversify promotional video content. Create impactful videos for testimonials, training, and social campaigns with these 9 tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio 52\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/studio52communications\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-03T12:35:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-30T11:41:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/12\/9-Tips-to-Create-a-Successful-Promotional-Video.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rashida Saeed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:site\" content=\"@Studio52media\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rashida Saeed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/\"},\"author\":{\"name\":\"Rashida Saeed\",\"@id\":\"https:\/\/studio52.tv\/blog\/#\/schema\/person\/d9c0b49333d46ebca8abbef010c41717\"},\"headline\":\"9 Tips to Create a Successful Promotional Video\",\"datePublished\":\"2021-01-03T12:35:13+00:00\",\"dateModified\":\"2024-04-30T11:41:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/\"},\"wordCount\":548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/12\/9-Tips-to-Create-a-Successful-Promotional-Video.jpg\",\"keywords\":[\"Create Promotional Video\",\"How to create Professional Video\",\"promo video production\",\"promotional video\",\"promotional video production\"],\"articleSection\":[\"Corporate\",\"Promo video\",\"Promo Video Production\",\"Promotional Video\",\"Training\",\"Video Production\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/\",\"url\":\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/\",\"name\":\"9 Tips to Create a Successful Promotional Video\",\"isPartOf\":{\"@id\":\"https:\/\/studio52.tv\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/studio52.tv\/blog\/9-tips-to-create-a-successful-promotional-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/studio52.tv\/blog\/wp-content\/uploads\/2019\/12\/9-Tips-to-Create-a-Successful-Promotional-Video.jpg\",\"datePublished\":\"2021-01-03T12:35:13+00:00\",\"dateModified\":\"2024-04-30T11:41:30+00:00\",\"description\":\"Diversify promotional video content. 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