A lot of businesses, traditional and modern, have enjoyed huge success by incorporating corporate videos into the mix. They’ve been using it for brand building, pitch presentations, marketing, advertising, employee induction, or simply a representation of an organization and its facilities. A corporate video can serve multiple objectives efficiently. But let’s go in-depth about why is it important for your business to employ it.
Target Audience of Visual Learners
Today’s consumer audience is no longer comprised of auditory learners. Nevertheless, while they are primarily visual learners, no two individuals process data identically. Based on new statistics, we know that the current audience remembers 10% of what they hear and 20% of what they see, yet, they remember about 50% of what is heard and seen.
When you simply write content on your blog, you are only providing to read-write learners. By producing corporate video content, you will also be catering to visual and auditory learners. If the content is in a video, 65% of viewers watch more than ¾ of a video, which is more than most text-based content.
Using your videos to appear on Google’s first Page
Since Google’s acquisition of YouTube in 2006, Google loves video. If that doesn’t persuade you, then maybe looking at search results will. Google now incorporates more than just links into their search results – they incorporate video results as well. Imagine, for example, if a business that repairs phone ranked as the #3 or #4 result for how to clean your phone with a practical video. The only thing your business would have to do to capitalise on this spot is to link your website on the video itself and below the video in the description.
Consumers Trust Videos
Trust is a key part of conversions and sales. Building it should be a goal on its own. Content marketing won’t work if your audience doesn’t trust you. So stop selling and let the people come to you by providing them information that will be useful and interesting for them.
Video content is likely to engage us and ignite emotions. A study shows videos on Facebook Business pages increase end-user engagement by 33%. Video is an emotional medium, perfect for connecting with potential customers and standing out in a crowded field of competitors. So, if you are serious about content marketing, you must be serious about video, too.
Promotional videos can foster trust as well. Customers are still sceptical about purchasing products and services on the internet because they fear fraud and cheating. But efficient marketing videos display your products in a conversational style. A well-conceived, high-quality video can maximise conversions and open the door to repeat customers.
If you still aren’t considering video content as a fundamental driver of your business success, your strategy has a big problem. However, if your video isn’t done right, it may end up hurting your company’s reputation and that fundamental trust you’ve built with your clients. That’s why you need to schedule your free consultation. CALL NOW +971-4-454-1054. We’re eager to discuss how we can help your business.