Since the rise of FM, the radio has been among the best advertising mediums that any brand can’t ignore because it’s been said that the Radio is 20% more effective at promoting and building brands than other mediums. It is also one of the most effective and affordable advertising channels in the UAE.
In Q1 of 2019, 93% of the total UAE population aged 10 and above tuned into radio every week. Abu Dhabi remains the strongest Emirate for radio listening, where radio reach was almost 100% in the first quarter of the year, with listeners clocking 5 hours and 59 minutes of listening each week.
How amazing is that?!
With over 40 years of recording and sending out radio ads, we can assure you that by leveraging Studio 52’s creative voices for radio ads, you could potentially reach an unprecedented number of target customers across different ages and demographics.