Types of Corporate Videos Every Business Should Use (Explainers, Testimonials, Training, Events)

06 January , 2026 by Rashida Saeed
Types of Corporate Videos

Have you ever noticed how some businesses just seem to stick in your mind? Their message is clear, you feel like you know them, and you trust what they do. Often, the difference isn’t just what they say—it’s how they choose to say it.

For modern businesses, video isn’t just an option; it’s the most effective tool for telling your story, teaching your team, and connecting with customers. But with so many options, where do you start? The key is understanding that not every video serves the same purpose.

Just as you wouldn’t use a hammer to screw in a lightbulb, you shouldn’t use one type of video for every goal. The right corporate video production acts like a precision tool, designed for a specific job. Whether you’re introducing your company for the first time, celebrating a milestone, or training a new employee, there’s a video format built for that exact task.

This guide breaks down the four foundational types of corporate videos that every business, from startups in Dubai to established multinationals, should have in their toolkit. We’ll explore explainer videos, testimonials, training videos, and event videos—what they are, why they work, and when to use them.

1. The Explainer Video: Your 90-Second Elevator Pitch, Perfected

Let’s face it: most people won’t read your detailed service page. An explainer video cuts through the complexity. It’s a short, engaging animation or live-action piece that answers a simple question: “What do you do, and why should I care?”

What it is: A concise (60-90 second) video that introduces your company, explains a complex product, or breaks down a key service. It focuses on the customer’s problem and presents your solution clearly and memorably.

Why it works:

  • Clarity Overload: Turns complicated ideas into simple, visual stories.
  • Speed: Captures short attention spans and delivers your core message fast.
  • Versatility: Perfect for your website homepage, social media ads, or sales presentations.

Best for: Startups, tech companies, SaaS platforms, or any business with a service that needs a simple introduction. A corporate introduction video or corporate profile video often takes this form.

2. The Testimonial & Case Study Video: Proof That Speaks Louder Than Promises

You can say you’re the best all day, but it means little coming from you. When a happy client says it, everything changes. Testimonial videos are your most powerful sales tool because they provide undeniable social proof.

What it is: A genuine, unscripted-feeling video featuring your customers or clients sharing their positive experience with your product or service. A case study video dives deeper, showcasing the specific problem, your solution, and the measurable results.

Why it works:

  • Builds Trust: Authentic peer recommendations lower the barrier to purchase.
  • Emotional Connection: Real stories resonate more than corporate messaging.
  • Demonstrates Value: Shows your product or service working in the real world.

Best for: B2B companies, service-based businesses, consultancies, and high-consideration purchases. It’s the cornerstone of a believable corporate brand video.

3. The Training & Internal Communication Video: Your Always-On Company Ambassador

Your team is your greatest asset, but keeping everyone aligned, trained, and motivated is a constant challenge. Training videos provide consistent, scalable, and engaging instruction for employees anywhere, anytime.

What it is: Video content created for an internal audience. This includes onboarding modules, software tutorials, safety and compliance training, and messages from leadership. A corporate training video production ensures consistency and frees up managerial time.

Why it works:

  • Consistency: Delivers the same perfect message to every employee, every time.
  • Efficiency: Saves massive amounts of time compared to repeated in-person trainings.
  • Engagement: More effective and memorable than a written manual or slide deck.

Best for: Onboarding new hires, rolling out new processes, compliance training, and fostering company culture across multiple locations.

4. The Event & Milestone Video: Capturing Momentum and Building Legacy

Events are a huge investment of time and resources. An event video captures that energy, extends its lifespan, and shares the experience with those who couldn’t attend. Similarly, milestone videos celebrate your journey and reinforce your brand story.

What it is: This category includes corporate event video highlights from conferences, product launches, and galas, as well as corporate anniversary video productions that celebrate company history.

Why it works:

  • Amplifies Reach: Turns a one-time event into lasting marketing content.
  • Builds Community: Makes clients, partners, and employees feel part of something bigger.
  • Shows Culture: Showcases your company’s personality and human side.

Best for: Annual conferences, product launch events, company anniversaries, charity galas, and team-building retreats.

Bringing It All Together: Your Corporate Video Ecosystem

Think of these four video types not as isolated projects, but as parts of a connected system—your corporate video ecosystem.

For example:

  1. An Explainer Video on your homepage generates a lead.
  2. That lead watches a Testimonial Video on your services page, building trust.
  3. Once they become a client, they see an Event Video that makes them feel part of your community.
  4. Meanwhile, your new employee learns their role through a Training Video.

Each video plays a specific role in moving people—whether customers or employees—through a journey with your brand. A professional corporate videos maker or corporate video production house doesn’t just shoot footage; they help you strategize this ecosystem, ensuring each piece has a purpose and works together with a consistent look and feel.

Learn More:  Types of Corporate Videos to Help Grow Your Business

Conclusion: Your Story, Told the Right Way

In the end, corporate video is about choosing the right tool for the job. You wouldn’t introduce yourself with a training manual, and you wouldn’t celebrate a decade in business with a dry explainer.

By understanding the core strengths of these four essential types—Explainer, Testimonial, Training, and Event videos—you can start communicating with unparalleled clarity, credibility, and connection. You’ll stop just telling people what you do and start showing them who you are.

The question is no longer if you need video, but which video you need next to tell the next chapter of your story.

Ready to build your corporate video ecosystem? Contact Studio52, a leading corporate video production house in Dubai. We’ll help you identify the right types of videos for your goals and produce them to the highest standard, ensuring your message is seen, understood, and remembered.

Frequently Asked Questions (FAQs)

What’s the difference between a corporate brand video and a promotional video?
A corporate brand video focuses on your company’s core identity, values, mission, and culture—it’s an “about us” piece that builds emotional connection. A corporate promotional video production is more directly sales-driven, focusing on a specific product, service, or campaign offer. The brand video is about who you are; the promotional video is about what you’re selling right now.
How long does it take to produce a corporate training or event video?
For corporate training video production, a simple 5-minute tutorial might take 2-3 weeks from script to final edit. A corporate event video highlight reel typically has a faster turnaround, often within 1-2 weeks after the event, depending on the amount of footage. Complex projects for either type will naturally take longer.
What is a “corporate background video” and where is it used?
A corporate background video is a short, often loopable visual piece with minimal text, used as a dynamic backdrop. Common uses include large screens at trade show booths, in-office digital signage, or as a moving background on a website homepage header. It’s designed to create atmosphere and visual interest rather than deliver a detailed narrative.
We’re based in Dubai and need a video for a local audience. What should we consider?
For a Dubai corporate video, cultural relevance is key. This includes using appropriate language (Emirati Arabic, Khaleeji Arabic, or English), featuring relatable settings and people, and ensuring content aligns with local norms and values. A production company with local experience, like Studio52, will navigate these nuances seamlessly.
How do we choose which type of video to make first?
Start with your most pressing business goal. Need to clarify what you do? Start with an Explainer. Need to build trust for sales? Prioritize Testimonials. Having a big company anniversary? Plan an Anniversary Video. Your goal dictates the format.
Can one video serve multiple purposes (e.g., a brand video used for training)?
While a video’s primary focus should be clear, assets can often be repurposed. A high-quality corporate brand video can be excellent for new employees onboarding to communicate the culture. Clips from testimonial videos can be used in social media promotions. The key is to produce versatile, high-quality core assets.
What’s a realistic budget range for these types of videos in the UAE?
Budgets vary dramatically based on complexity, length, animation vs. live-action, and production value. A simple testimonial interview might start in the thousands of AED, while a multi-day event coverage with a large crew or a fully animated explainer will be a more significant investment. The best approach is to discuss your specific objectives with a production house for a tailored quote.