16-20% of callers make purchases based on the information they hear on hold. 61% of customers prefer phone calls over other sources of information when they need assistance or support. 69% of customers rate voice as the method that provided the highest satisfaction for receiving support.
Did you know that 16-20% of prospective customers make purchases based on the information they hear on hold?
Here’s what a bad on-hold experience can do: 60% of the callers when left on hold in silence, would hang up in just 5-10 seconds! 34% of those callers who hang up, won’t call back!
This is exactly why professional and engaging on-hold message recordings not only help businesses retain customers but also provide an opportunity to present information such as new products, ongoing sales, promotions and more.