As the corporate landscape continues to evolve, so does the realm of video production. In 2023, businesses are embracing the power of visual storytelling to captivate audiences, convey messages effectively, and stay ahead of the competition. With technological advancements and shifting consumer preferences, the trends in corporate video production are constantly evolving.
Here at Studio52, we are always in-line with the trends to deliver the best corporate video production services! Today, we bring 20 of the trends that are shaping the landscape of corporate video production in 2023.
1. Virtual Reality (VR) and 360-degree videos
These videos have revolutionised the way we experience and interact with digital content. They have opened up new dimensions of immersion for viewers by seamlessly blending cutting-edge technology and creative storytelling. These captivating mediums transport us to a realm where we can explore events, landscapes, and narratives from an array of angles, fostering a sense of presence and involvement like never before.
2. Drones and aerial cinematography
The popularity of drones has soared as they offer unparalleled and breathtaking aerial perspectives for capturing video content. These remarkable devices have ushered in a new era of creativity, enabling content creators and enthusiasts alike to capture stunning footage from vantage points that were once inaccessible or prohibitively expensive.
The advent of drone technology has revolutionised videography, providing an entirely fresh dimension to visual storytelling. With their nimble manoeuvrability and advanced camera capabilities, drones empower filmmakers, photographers, and hobbyists to elevate their craft by capturing awe-inspiring shots from the sky.
The Studio52 team voted it as their favourite trend!
3. Artificial Intelligence (AI) and machine learning in video editing
AI and machine learning algorithms have significantly reduced the time and effort required for manual tasks. These technologies automate repetitive processes, such as sorting and organising footage, identifying and removing unwanted elements, and optimising video quality. By automating these mundane tasks, content creators and editors can focus more on the creative aspects of their work, resulting in more polished and professional videos.
4. Vertical Videos
By utilising the vertical aspect ratio, these videos can fill the entire screen, providing a visually immersive and engaging experience. This eliminates the need for viewers to rotate their devices or deal with letterboxing, ensuring a seamless and intuitive viewing experience right from the moment they hit play.
The rise of social media platforms, such as Instagram Stories and TikTok, has further fueled the demand for vertical video content. These platforms are primarily accessed through mobile devices, and vertical videos have become the preferred format for sharing captivating and easily digestible content. Content creators can tap into the vast potential of these platforms and reach a wider audience.
5. Live Streaming
By offering a dynamic and interactive experience, live streaming cultivates a sense of immediacy and connection that other forms of media cannot replicate.
The real-time nature of live streaming allows viewers to actively participate in the content as it unfolds. They can engage in live chats, ask questions, provide feedback, and even influence the direction of the stream through polls and interactive features. This two-way communication fosters a sense of community and involvement, making viewers feel like active participants rather than passive spectators.
6. User-created content
This form of content can enhance brand credibility and influence potential customers’ purchasing decisions. It often sparks increased engagement and interaction with the brand, as it encourages customers to actively participate and share their experiences.
This engagement can lead to a sense of community and loyalty among customers. Users can provide valuable insights and feedback for businesses, helping them understand customer preferences, identify trends, and refine their products or services accordingly
Leveraging UGC can be cost-effective too, as it reduces the need for creating original content from scratch. By encouraging and showcasing user-generated content, businesses can harness its power to build brand affinity, drive sales, and foster meaningful connections with their customers.
7. Interactive storytelling
Interactive storytelling has gained substantial traction in recent years, particularly in the movie industry, where viewers can create their own stories by choosing paths. Allowing viewers to make choices during a video can make the experience more personal and engaging.
8. Personalised video content
Tailoring video content to individual viewers by utilising their data and personal information enables the creation of personalised video experiences for each individual. This personalised approach allows them to engage better with the content produced.
9. Magic moments
By incorporating elements that evoke emotions, inspire awe, or provoke laughter, video creators can create a lasting impact on viewers, making their content more shareable and memorable. These shareable and memorable moments act as a catalyst for audience engagement, as individuals feel compelled to share these videos with their networks, sparking conversations and generating a ripple effect of visibility and reach.
10. Short-form video series
The prevalence of short-form content and video series has become increasingly prominent in the digital landscape. This emerging trend involves the art of condensing video content into bite-sized episodes that are easily digestible by viewers. By breaking down longer videos into shorter segments, content creators cater to the modern audience’s preference for quick and convenient consumption of information and entertainment. This approach recognizes the value of capturing and retaining viewers’ attention spans in an era characterised by information overload and competing content.
11. Single-view content
In the dynamic landscape of digital media, a captivating phenomenon known as ephemeral content has emerged, captivating the attention of users across various social media platforms. This form of content revolves around the creation and sharing of temporary video snippets that have a finite lifespan. Platforms like Instagram and Snapchat have popularised the concept through their “Stories” feature, where users can share fleeting moments that disappear after a specified period.
Ephemeral content offers a unique sense of urgency and exclusivity, as viewers know that they have a limited time to engage with the content before it vanishes.
12. In-video shopping
This innovative approach involves the integration of shopping features directly within videos, enabling viewers to make purchases without having to leave the video player or navigate to a separate e-commerce platform. By seamlessly merging content and commerce, in-video shopping offers a frictionless and immersive shopping experience for consumers.
With a simple click or tap, viewers can explore and purchase products showcased within the video, eliminating the need for multiple steps or distractions that could potentially hinder the conversion process.
13. Spacial Audio
The immersive sound design revolves around the creation and integration of spatial audio that complements and elevates the visual elements of a production. The approach envelops the audience in a multidimensional auditory experience, bringing a new level of depth to the viewing process.
This technology allows sound engineers and designers to precisely position and move audio elements within a three-dimensional space, creating a sense of presence and immersion that aligns seamlessly with the visuals on the screen.
14. Adaptive streaming quality
This dynamic approach revolves around intelligently tailoring the quality of video playback to match the viewer’s internet speed, ensuring a seamless and uninterrupted streaming experience while maintaining the highest possible visual fidelity. By analysing the viewer’s internet connection in real-time, adaptive streaming technology dynamically adjusts the bitrate, resolution, and compression of the video to strike the perfect balance between smooth playback and optimal visual quality.
This sophisticated adaptation process occurs seamlessly behind the scenes, constantly monitoring the viewer’s bandwidth and making instantaneous adjustments to match the available resources.
15. Video content for virtual assistants
Video content for virtual assistants (Alexa or Google) encompasses a wide range of possibilities, from informational videos to entertainment experiences. Viewers can now access a huge archive of knowledge, tutorials, and how-to videos by simply voicing their inquiries or interests to their virtual assistant. The ability to verbally control and navigate the video content enhances convenience and accessibility, allowing users to interact with the videos effortlessly and focus on the information or entertainment at hand.
16. Educational and informative video content
This transformative approach to sharing knowledge often takes the form of how-to and instructional videos, delivering step-by-step guidance and insightful explanations on a wide range of subjects.
Educational and informative video content provides a dynamic platform for educators, experts, and content creators to communicate complex ideas and concepts in a visually compelling format. By leveraging visual aids, demonstrations, and engaging storytelling techniques, these videos captivate viewers’ attention, making the learning process more enjoyable and accessible.
17. Multicam video production
By strategically positioning multiple cameras, each focused on a different angle or viewpoint, multi-cam video production enables content creators to capture the intricate details and nuances of a subject from multiple vantage points. This technique enhances the overall visual appeal and depth of the video, providing viewers with a comprehensive and immersive portrayal of the subject matter.
18. Documentary storytelling
Documentary-style storytelling goes beyond traditional narrative structures by delving into real-life experiences, events, and subjects. By capturing the essence of reality through interviews, archival footage, and on-the-ground documentation, this approach aims to authentically portray the complexities and nuances of the human experience. The emphasis on factual information and the pursuit of truth resonates deeply with viewers, drawing them into a world where they can gain insights, broaden their perspectives, and engage with the subject matter on a profound level.
19. Social Causes
Video content for social causes serves as a potent medium to engage audiences on a deep and emotional level. By employing compelling narratives, powerful visuals, and impactful storytelling techniques, content creators can effectively convey the urgency and significance of social issues that demand attention and action.
Whether it is human rights, environmental sustainability, gender equality, racial justice, or any other pertinent cause, video storytelling has the ability to ignite passion, evoke empathy, and spur individuals and communities into action.
20. Training Animation Videos
By harnessing the captivating power of motion design and animation, businesses can unlock a range of benefits through the utilisation of animated safety videos. These videos excel at engaging viewers due to their visually dynamic nature, making them highly effective in capturing and maintaining audience attention. The ever-changing visuals inherent in animation captivate viewers, rendering the animation format immensely popular in both marketing and entertainment contexts.
One notable advantage of animated safety videos is their ability to effortlessly convey complex ideas in a visually simple and easy-to-understand manner. Through the use of animated explainer videos, intricate concepts can be broken down into digestible visual representations, allowing audiences to grasp and retain information more effectively. This simplification process enhances communication and ensures that key safety messages are effectively delivered.
Many businesses have partnered with Studio52 over the years to produce high-quality animated safety videos or video content production in-line with the industry trends. With a team of skilled in-house animators and developers, Studio 52 is committed to delivering animations that reflect the latest advancements in the industry.
The expertise and creativity of our corporate video production company guarantee that each video is tailored to meet the specific needs and objectives of the client, effectively communicating messages while captivating viewers with compelling visuals.