It’s a proven fact that video marketing is one of the most powerful marketing tools in the hands of businesses. But, with every video vying for the viewer’s attention, it’s getting hard for everyone to cut through the noise. So, how does one ensure that your video is viewed? The solution – animation. Why? With customers being bombarded with all kinds of videos, they will want to pick something that’s simple, informative, and quick to consume. And animation has that power.
Let’s find out how video animation can help you create a distinct identity for your business.
Boost Conversion Rates
Hosting a video on your homepage increases your chances of conversion by 80%. It might sound crazy, but video animation will make your pitch extremely easy to digest. Taking the time to read through your page is a larger commitment than watching 3 minutes of video.
It’s amazing what a little convenience can accomplish. People like to consume information in the simplest form. If a one-minute video animation can keep a potential customer hooked to your “What We Do” page a little longer than a chunk of text, then why not?
Excellent Sales Support Material
Data can be tedious and hard to grasp. An engaging easy-to-digest video will make your meetings more productive. That’s even more important for events. People are not there specifically to hear your pitch. There will be a lot going on during the event, which means an audience with less attention and disposition. An animated video will help you grab their curiosity and transmit your pitch fast enough.
A better understanding of your products and services
Animated videos can present all kinds of information in a simple way. Your audience will have no trouble getting the full picture. They will be more willing and able to explore the details that set you apart. You work so hard to differentiate yourself, let your audience know about it.
One of the most important benefits of using animated video for business is that they are cheap. You can save money on locations, equipment, and casting. You will get exactly what you were looking for, no need for compromises.
That’s not all; updating animated videos is very easy. You can forget about re-shoots, reconnecting with the cast, and a bunch of other inconvenient tasks. You can make changes in the video for a fraction of the cost.
Make abstract ideas crystal clear
An animated video can literally show anything you can imagine. You can take any complex idea and break it down into manageable parts. Something that might seem complex and unattainable will become obvious with the proper visualization.
Video animation is appealing
The fact is that people enjoy animation. It represents a simplified version of reality. A little simplicity can be a welcomed sight in a work filled with uncertainty. It’s easier to understand, less cumbersome. It’s important to understand that people have busy lives, presenting them with complex information is not the way to go.
So, that’s all about the benefits of video animation in your companies marketing funnel. Hope these insights will help you unlock the benefits of video animation and grow your business. If you are looking for more ideas on how to improve your marketing efforts schedule a free consultation. Call now! +971-4-454-1054.