How did Studio52 turn a mandatory checklist into a safety tool people remember?
For years, the oil and gas facility relied on printed handbooks and verbal briefings to onboard workers and contractors. While compliance was high, near-miss reports revealed poor retention of basic site rules. The client approached Studio52 to create an engaging safety induction video that would improve understanding, retention, and compliance.
Site rules covered PPE as well as evacuation routes and restricted zones along with permit to work procedures and emergency contacts. Fitting all of it into one single session without losing any audience was the very first hurdle.
The site employed contractors from several nationalities and language backgrounds and many with limited English. A script heavy approach risked leaving gaps in comprehension.
The induction needed to align with all client's internal HSE policy and reflect all standards inspectors expect during every site audit.
Rather than that of talking head reading from any manual Studio52 has built HSE induction video around real site visuals along with on screen icons and short demonstrations so instructions were shown and not just narrated.
The video covered PPE, hazard zones, emergencies, and reporting in short chapters, allowing supervisors to replay specific sections for each team instead of repeating the full induction.
Subtitles in workforce's primary languages were layered onto same footage avoiding the cost of separate shoots while still making all content accessible to every crew member.
Studio52's team walked all facility with our client's HSE officer to identify every hazard point and rule that needed to appear on screen.
The script was written at one reading level suited to all mixed language workforce cutting jargon for direct and actionable instructions.
Filming took place during approved windows with crew following the very same PPE and access protocols as any other worker on site.
Draft cuts were reviewed by our client's HSE department before final subtitling and approval which is ensuring every instruction matched company policy.
New hires and contractors now complete their induction in under 20 minutes with every worker receiving all identical set of instructions regardless of who is running the session.
Within the very first quarter after rollout the client reported a very noticeable drop in minor PPE and access violations tied to new starters which is a shift they credited directly to clarity of the new safety induction training videos.
Having a documented and approved induction video gave HSE team a consistent reference point during internal reviews and external audits alike.