Creating a corporate video is one of the most powerful content market strategies your business should invest in to reach customers, engage employees, improve brand image, boost sales, and more. If you are not using corporate video as a core part of your business strategy, you are very likely going to lose ground to your competition. We bet that’s not what you want for your business. So, whether you are a small-sized company, individual, or multi-national, you should definitely have at least one form of video content that can be used to engage your potential customers.
Why? Well, definitely not just because we are saying it. The huge amount of data available in the research reports all indicate one thing – video is growing and it’s here to stay. Here are some interesting facts from Social Media Today Report:
- 72% of customers prefer learning about a product or service through a video.
- 82% of all consumer internet traffic will come from online videos by 2022.
- Users spend 88% more time browsing on websites that have videos.
- 59% of executives prefer watching a video to reading the text content.
- 75% of users on Instagram take action after viewing a brand’s video. That includes clicking up to product checkout.
- 41% of video marketers use Webinar as a channel and 83% of them claim success.
That’s a lot of positive data about videos, isn’t it? So, we delved a little deeper into these facts and figures and came up with 4 types of corporate videos that every business can use. Let’s see what these are.
You can also call these behind-the-scenes corporate videos. Corporate videos are truly versatile and company culture videos are just that. They give your audience a look at the actual work culture within your organization. Now, if you are thinking about how that will help your company, let us explain you further.
These company culture videos give your consumers or potential customers a lot of information about your company. It lets them actually see the faces behind the talent that develop the products or delivers the services they desire. It lets them take a peek at how their product or service would be handled by you if they decide on signing up for your services. It helps you build trust in the minds of your potential customer even before they have made contact with you. So, the more you humanize, focus on the craftsmanship and skill of your team as they work on bringing a particular product from conception to completion, the better your video would be.
Before we make any purchase decision, we always do research, some do it extensively while some do little. But, still, we all do it! What does this tell us? This clearly tells us that our purchase decision is never completely our own, it’s always influenced by external factors around us, maybe we just read a review about it somewhere or maybe someone said some really nice things about working with this company. Almost all of us know this which is why most websites have testimonials on their company landing page. But, is that enough, especially when studies suggest that video testimonials are among the top three most effective types of video content?
Customer testimonials are undoubtedly one of the most compelling and authentic ways to build trust in the brand. However, a video testimonial takes this effectiveness to the next level. Having such videos on your websites or social media lets the prospective client watch and hear the testimonial. And, when they see someone share a positive experience about your product or service it gives you higher credibility. People can trust your brand more easily, which means you have already scored a point over your competitor and risen higher in the list of prospects they would like to take their business to.
Unlike video advertisements, the main purpose of brand awareness videos is to go for the soft sell. Such videos should aim at sharing your company’s values, mission, and achievements with your target audience. The message should be consistent with your overall brand but at the same time, it should be interesting and unique.
Every brand has its own story to tell so why not share it with your customers. There’s so much you can include in this video like the legacy of your company, successful initiatives, ongoing projects, infrastructure, and client portfolio. If you have ranks to riches story for your brand, you can definitely include it here. Include messages from the CEO, other top officials, and product experts of your company. However, don’t go overboard and get carried on with boring details. Keep the information interesting and minimal.
A professionally crafted brand awareness video would help your audience understand you better. You can use them on your company website, distribute through social media or share them on YouTube or LinkedIn.
Training videos are usually for internal communication. But, they are extremely important for a company’s growth. A training-focused corporate video is a great way of showing people how to do their job, what is expected of them, and also make them comfortable in the new environment. It’s important for such videos to have some fun elements in them so the new recruits can relax and feel a sense of belonging.
The most important perk of having a training video in place is that you won’t have to invest money in training someone every time there is a new employee on board. In almost every business, employee training is a recurring process, and training videos are a great tool to make professional learning fun and engaging.
For training videos, you can use animations, simple messages, a detailed demo, or a walkthrough of the entire work process to deliver the message to your new employees. Having training videos also makes it easier for the new recruits to watch it whenever they want.
There are many more types of corporate videos, but here we have covered only the ones that are good for any company, irrespective of the type of industry you belong to. Depending on your purpose, target audience, and the nature of storytelling, you can choose to have just one of these videos or all. We suggest having all of these as all of them can be used on different platforms and serve different purposes. One last piece of advice from us, choose the right video production company to get the best video as now you know why these corporate videos are so important for your company.
If you have plans to do a corporate video or need help figuring out your corporate video strategy, we are available. Get in touch with us now for a free consultation!
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