How to Create an Engaging Animated Explainer Video for Your Business

02 February , 2024 by Rashida Saeed
Animation Explainer Video

Animated explainer video production opens the door to a powerful and visually compelling means of communication for your business. In a world where attention spans are fleeting, these animated videos serve as dynamic tools to convey complex ideas, products, or services concisely and entertainingly. 

Whether you’re looking to introduce a new offering, clarify your brand message, or capture your audience’s attention, mastering the art of crafting an animated explainer video is essential. 

But you’d want to partner with a reputable service and leave nothing to chance. Here at Studio52, we’re pros when it comes to animated video production in Dubai! Join us on this exploration as we delve into the key steps and strategies to bring your business story to life through the captivating medium of animation.

Understanding the Power of Animated Video Production

Animated explainers offer businesses a multitude of benefits, making them a highly effective tool for conveying complex messages and engaging audiences. Firstly, the visual appeal of animation allows for the simplification of intricate concepts, making it easier for viewers to grasp and retain information. 

The dynamic and creative nature of animation enables businesses to inject personality into their brand, fostering a memorable and entertaining experience for the audience. Animated explainer videos have the advantage of transcending language barriers, making them universally accessible and appealing to diverse audiences. 

The versatility of animation allows for the incorporation of engaging visuals, vibrant colours, and imaginative scenarios, capturing the viewer’s attention and ensuring a lasting impact. Overall, animated explainer videos prove to be a versatile and powerful tool for businesses seeking to communicate their messages engagingly and memorably effectively.

Key Steps in Animated Explainer Video Production

Create a Compelling Script

Creating your animated explainer video begins with crafting a compelling script – laying the foundation for the entire production. Keep the script clear, concise, and easily understandable, aiming for a runtime of under 2 minutes, ideally around 1 minute. Once your script is ready, move on to storyboarding, providing a visual roadmap for scenes and shots. 

Whether termed as a “pre-viz” or “animatic,” this phase helps you visualise the video’s progression and facilitates communication with the animation team.

Design Your Characters

With the script and storyboard in hand, proceed to character design and animation, where the magic unfolds, bringing your video to life. Ensure your characters align with your brand and are visually appealing. Collaborate with a business video production services company or animator to create assets that resonate with your brand vision.

Implement Voiceover

After animation, elevate your video with sound design and voiceover. Thoughtfully integrate sound effects and music to enhance engagement, avoiding excesses reminiscent of cartoons. Subtle additions, like interface clicks and motion-indicative whooshes, can significantly contribute to storytelling.


The final touch involves post-production and editing. This phase includes digital video editing, colour correction, text addition, and special effects incorporation, ensuring the video’s optimal length. Implement a thorough proofing process, gathering input from your team, curating feedback, and delivering refined comments to your video production company. This collaborative journey results in the production of an impactful animated explainer video for your business.

Check out our showreel for animated explainer videos here! 

Choosing the Right Animation Style for Animated Video Production

Choosing the right animation style is a crucial decision in bringing your business story to life through video.

2D animation offers a classic, hand-drawn charm, while 3D animation adds depth and realism. Motion graphics excel at conveying complex information with dynamic visuals, and whiteboard animation provides a clean, engaging simplicity. 

Each style has its unique strengths, so consider your brand personality and the message you want to convey. Are you aiming for a playful vibe or a more sophisticated look? Do you have intricate data to showcase or a straightforward concept to explain? 

Understanding these factors will guide you toward the animation style that best suits your business and ensures your message resonates effectively with your audience.

Crafting a Compelling Script for Animated Explainer Video Production

Crafting a compelling script for animated explainer videos is a blend of art and strategy. To captivate your audience and make your message stick, follow these key steps!

Know Your Audience

Understand your target audience’s needs, preferences, and pain points. Tailor your script to resonate with them on a personal level. Speak their language and address problems they genuinely care about.

Clear and Concise Messaging

Keep your script concise and focused. Clearly articulate the problem your audience faces, emphasising its significance. Follow this with a straightforward presentation of your solution. Avoid jargon and unnecessary details – simplicity is key.

Tell a Story

Weave your message into a narrative. Stories evoke emotions and are more memorable than a list of features. Introduce relatable characters or situations that your audience can connect with. Use storytelling to create an emotional connection with your viewers.

Highlight Benefits Over Features

Instead of simply listing features, emphasise how your product or service solves real problems for your audience. Explain the benefits they’ll gain and the positive impact on their lives. Focus on the transformation your solution brings.

Create a Strong Opening

Capture attention from the start. Pose a question, present a surprising fact, or immediately address a pain point. The first few seconds are crucial in hooking your audience and encouraging them to continue watching.

Engaging Call-to-Action (CTA)

Conclude your script with a compelling call to action. Clearly state what you want your audience to do next, whether it’s visiting a website, signing up for a trial, or making a purchase. Make the next steps easy and enticing.

Consider Voiceover and Tone

Choose a tone that aligns with your brand and resonates with your audience. Whether it’s conversational, professional, or humorous, the tone should match the message. If using a voiceover, ensure it complements the script and enhances the overall storytelling.

How to Leverage Animated Explainer Video Production Services in Dubai

Embarking on the journey of creating an engaging animated explainer video for your business is a strategic move in today’s fast-paced world. These visually compelling tools serve as dynamic communication mediums, effectively conveying complex ideas, products, or services concisely and entertainingly. 

Whether you’re introducing a new offering, clarifying your brand message, or capturing your audience’s attention, mastering the art of crafting an animated explainer video is essential for your success in the UAE market. And choosing a reputable service provider is paramount to help you get there.

At Studio52, we bring our expertise to the table, guiding you through the key steps and strategies to breathe life into your business story through the captivating medium of animation. With Studio52, you not only get top-notch animated explainer videos but also a strategic partner committed to elevating your brand’s visual storytelling. 

Ready to captivate your audience? Start creating your engaging animated explainer video now! Elevate your business with compelling content. Let Studio52 guide you.



How much does animation video production cost?

Business video production costs vary based on factors like animation complexity, video length, detail level, and studio expertise. Animation type (2D, 3D, motion graphics) affects pricing, with 3D being costlier. Longer videos incur higher costs, while simpler animations are more budget-friendly. Scriptwriting, storyboarding, voiceovers, and sound design contribute to expenses. Revision requests impact final costs. Experienced studios may charge more, and tight timelines might incur additional fees. Discuss specific needs with our studios for accurate quotes tailored to your project.

How do I hire an animator?

Follow a systematic approach to hire the right animator for your business. Define project goals and scope, specifying animation type and criteria. Research, shortlist based on experience, and scrutinise portfolios. Verify credentials, discuss the project with candidates, and establish budget constraints. Request detailed quotes, clarify communication channels, and check references for insights. Draft a comprehensive contract covering details, timelines, payments, and deliverables. Set up a collaborative feedback process. Finalise by signing the contract and making necessary upfront payments for a successful collaboration.

Are explainer videos profitable?

Explainer videos can be highly profitable for businesses when used strategically. They effectively communicate complex ideas, products, or services to a target audience, leading to increased understanding and brand awareness. The profitability of explainer videos lies in their ability to captivate viewers, drive engagement, and simplify information, ultimately influencing consumer behaviour. They effectively boost conversion rates, clarify value propositions, and foster a connection with the audience. The return on investment (ROI) for explainer videos can be substantial, making them valuable in marketing and communication strategies for various industries.

What makes a good explainer video?

An effective explainer video exhibits crucial qualities for impact. Clarity is paramount, ensuring an unambiguous message. Engagement is maintained through compelling visuals, a well-crafted narrative, and suitable pacing. Simplicity simplifies complex concepts, avoiding audience overwhelm. Relevance tailors content to meet audience needs. High-quality graphics, animation, or live-action enhance visual appeal. A clear call to action guides viewers. The ideal length ranges from 60 to 120 seconds. Professionalism is evident in sound, animation, and aesthetics. Storytelling fosters emotional connections, and brand consistency reinforces identity through colours, fonts, and messaging.

Related Post – 13 Amazing Benefits of Animated Videos for Your Business


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How to Create an Engaging Animated Explainer Video for Your Business

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