How an organization can leverage explainer videos to pitch their business idea

18 February , 2019 by Rashida Saeed
animated videos

Video marketing is a major trend, as user engagement with video is higher than other forms of content. As of now, the video is more accessible than ever before & the credit goes to smartphones devices and faster Internet. Video production is growing more as technological resources become more sophisticated and accessible.

Explainer videos are out of the box solution for all the major business sectors. They combine moving graphics, text, animation, & still images and other media which are used to describe your business ideas especially when you talk about facts and figures. According to the report by wyzowl, state that 81% of businesses use video as a marketing tool in 2018. Out of those, 99% of businesses who use video say they will continue to do so in 2019.

In this article, we will give you a brief of how you can leverage animated explainer videos to deliver your business idea.

  • Grab user attention with your customized explainer video:

A video depicting your brand persona will make you stand apart among your competitors.

  • Create your brief brand message in a couple of seconds leaves everlasting impact:

Viewers are more interested in how you benefit them, rather than who you are and how you work. So, take note on this while including your brand message.

  • Generating Interest in your target audience:

As stated by research 70% of netizens watch online videos. Thus, explainer videos help to generate business interest in your target audience for your products and services.

  • Video marketing drive more web traffic: 

Marketers using video as a tool state that videos are the best medium to promote business. Effective execution of video promotion will increase website traffic which gives the opportunity to convert visitors to the consumer.

  • Amplify your sales with better conversion rates:

According to the survey, around 85% of people are more likely to purchase a product after watching a video. As it helps you to showcase your product or service to people who are interested.

  • Increase the information retention of your audience:

On average, if we see something, we can retain up to 50% of it. when viewers like a video, they tend to share it, and this can help your audience grow as well.

Here’s how a business could leverage the power of marketing videos, Explainer Video content is a great way to educate and entertain any audience!

Tip: to meet your marketing goals, you really need to work on a high-quality explainer animated video that can engage your target audience. We recommend you to connect with the animation video production company who can assist you through every step of the animation video production process.

Now, it’s time to start thinking about how you can benefit from making a video for your business, regardless of the size or type of company you have. If you need a hand on picturing this, you can drop us a message at and we’ll happily help you out! For more such updates stay tuned to studio52. 


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How an organization can leverage explainer videos to pitch their business idea

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