Video Trends in the Business World

27 June , 2017 by Rashida Saeed
video production

In this digital world, we all know the importance of videos in the business world. In fact, in plenty of previous blog post, I have discussed the importance of videos, why industries across the world use videos and why it is difficult for any business to sustain without videos. We have discussed benefits such as increase in conversion rates, boost in web traffic, awareness among customers and infinite more benefits.

That’s why, I won’t discuss that today. Instead I will focus on what kinds of videos can work for your business. I will discuss the trends of videos in the business world.

So, let’s get started.

  1. Corporate Video

Corporate video is created to serve corporate’s purposes such as product branding, brand image shifting, brand promotion, etc. 58% of B2B marketers rate videos as the most effective content marketing tactic; because when people watch video they don’t get bored and they remember the content for longer period.

Corporate Video

  1. Construction Video

Construction of a cottage or a hundred-storey building, construction video is the best way to document your project from beginning to its completion. Apart from being a cost effective method of monitoring, it gives you a tremendous opportunity to showcase your project in exceptional way. According to a research, YouTube is used by 68% of contractors as social media. And as you know YouTube is all about videos. But videos are not limited to YouTube, you can share your video on any platform, such as WhatsApp, facebook, twitter, linkedin and plenty of others. Construction video also provides a humongous opportunity to develop a compelling portfolio over the period of time.

Construction Video

  1. Safety Training Video

Safety training has become a huge concern at the sites where high amount of risk is involved. Failure in providing relevant training to workers can lead to life risking disasters. A research indicates that 69% of construction companies have a serious lack of understanding of Health and Safety policy importance. That also includes educating their workers about their jobs and risks involved in it. To overcome this problem, companies need to provide training in an effective way. Giving training by presenting slides or pictures cannot be as effective as safety training video can be. Because if a picture is worth 1000 words, a video is worth 1.8 million words.

Safety Training Video

  1. Product Video

Product video explains product. When you air product video, your target market becomes familiar with your product and the conversion rates increase. As per one study, 90% of the respondents say that video helps their buying decision; well, that’s a huge number.

So, I discussed 4 kinds of trending videos. But any inefficient video is equal to no video. That is why your video needs to have

  • Convincing content

  • High resolution

  • Excellent sound quality

  • Not too heavy size

We understand that it’s easier said than done, but producing video is our routine and passion. So, if you are looking for any video production partner, we can deliver videos that bring your brand in your target audience’s focus and persuade them in taking their buying decision in your favor. We have a huge team of experts who know 20 languages and plenty of dialects. Our technical equipment and extensive library of sounds help us produce a professional video. If you think, you and we can take your business to soaring heights, connect to us at .


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Video Trends in the Business World

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