It’s well established that video is one of the most effective types of content to connect with your audience. And, even in 2021, it shows no signs of slowing down. As per reports, the average person will spend 100 minutes per day watching a video. If you have been following our blogs or the latest trends in marketing, you are already aware that video definitely needs to be a part of your strategy. But, how should you get started? What’s the latest trend in corporate video production in 2021?
Let’s dive in, and find out!
360-Degree Corporate Video
Despite a rocky start, 360-degree videos are the next big thing. They are great for giving customers a visual representation of what your brand has to offer. It’s more engaging than a normal video as the users have to click or swipe to move around the scene. Thus, creating a distinct user experience that helps the audience connect, know and understand your brand better and on a more personal level.
It’s also worth noting that 98% of consumers say 360-degree videos are more exciting compared to other formats of videos. The completion rate of 360-degree videos is also 46% higher in comparison to regular videos. Let’s give you an amazing example of how Visit Dubai is utilizing 360-degree videos to give a virtual tour of some of the most important places in Dubai.
If you think that it’s very difficult to pull off, then you can leave it all to us. Studio52 has a dedicated 360-degree video production team who can get this all done in no time. And, if you want to do it on your own all you need is a smartphone/DSLR, GoPro, and stitch it all together with an app.
Ideal For: real estate developers, news companies, event producers, streaming services, theatres, company tours, travel sites, retail brands, hotel tours.
Videos are great learning tools. By producing effective and compelling how-to tutorials, lectures, and thought-provoking videos, you have a better chance of getting noticed than ads. There are many types of videos you can make like training videos for your employees, showing consumers how they can use your product or you can also use your extensive knowledge about the industry that you operate in. If your video is interesting enough, they are automatically going to generate leads.
One of the best examples of a brand that uses how-to videos to its fullest potential is HubSpot. If you are in marketing, there’s a very little chance that you wouldn’t have come across the name HubSpot. It has plenty of resources on marketing strategies for the SaaS industry. As a result, they are not only able to sell their software solutions but also believed to be thought leaders in the industry.
Ideal For: schools, universities, private coaching classes, interior decorators, automobile industry, chef, author, customer onboarding.
Internal Video Communications
We all understand that it’s essential to communicate and engage with customers. But, what about your employees? They are often the last ones we think about even though we understand that happy employees are the key to any organization’s success.
Most businesses rely heavily on email newsletters or brochures for internal communication. Using a video for internal communications can be much more effective than simple written texts, as it’s more engaging and also, worth sharing with friends and family. Watching a video of how your company is performing, how others in your department work, or the company’s recent achievements instill a sense of belonging in employees.
Ideal For: every brand that wants to engage with their employees.
Due to COVID-19 restrictions, live video streaming saw an enormous surge this year. People love to interact with influencers and favorite brands and live video streaming is the perfect way to do that. With live videos, you can target the customers who are actually committed to your brand and you also get real-time engagement.
One of the studies by 99firms says that “80% of consumers would rather watch a live video than read a blog” so why not give them a dose of live streaming every now and then. There are different ways to include live video in your business. Host an interview with your CEO, Q&A sessions, live product demos or even new launches, live behind-the-scenes, etc are great for humanizing your brand and establish deeper connections with your audience.
Ideal For: Social media platforms like Facebook, YouTube, Instagram, LinkedIn
Animated Explainer Videos
Animation has become an essential tool for businesses today, and it’s one video style that connects with everyone – from children to adults – it never gets old. Animated videos not just offer a better user experience but are also entertaining. Moreover, when you have to communicate to your customers about what exactly your product does and how it can benefit them, there’s nothing better than using animation. This is because the medium gives you more freedom to show the things you want in a shorter time-frame.
Well-planned and thoughtful use of animation in your videos is an excellent way to bring out the company’s style, convey your values, and manifest your brand’s uniqueness. If done right, it has the power to create a lasting impression on the audience.
Animated videos can also motivate customers to take desired actions. For example, an inviting CTA button at the end of a blog, video, or email can take you to the right landing page for more information regarding a product, offer, or anything else you want the customer to know.
Ideal For: all industries
Have you noticed that a significant number of users are watching videos without sound? Most often the videos are being consumed in public places or in offices during lunch breaks. In such cases, if all the important information is lost in the audio then, the video would fail miserably in engaging customers.
For such an audience who likes to watch videos without sound, you need to get creative. You can use captions, on-screen instructions, or pieces of information that are important to ensure that the audience fully understands the message. It is important to work carefully with such videos as you don’t want them to be overloaded with on-screen text too. You have to think of short and crisp sentences, a mix of animation, etc to make it more fun and engaging even without the audio.
Making a soundless video also means the content would be accessible to a wider audience. Everyone is tech-savvy now so the more customers you can reach the better.
Ideal For: all industries
So, there we are. These are some of the latest corporate video trends that you are going to see this year. Therefore, it’s really important to use at least one of the videos mentioned above by your brand to improve customer engagement and build brand value.
Any video is not going to be a success overnight, you need to put in the time and the right plan. So, what’s holding you back from investing in video content? Stop thinking and get in touch with us for more information.