A company’s image is essential to ensure attracting the attention of customers. Businesses can propose many wonderful and useful services, but if the visual part is lacking it could lose potential customers very quickly. To overcome this challenged companies can use Corporate Photography, it’s a vital tool for a company to position itself very high.
Photographs for your business’s website or its ads should not be taken by just anyone. Hire a qualified professional to deliver quality work, make sure they are trained and have the right equipment. This way you’ll capture the identity of a brand in images. However, if it’s the first time you do this and you have no idea what you should do. Here are some tips!
First things first: What do you need to do before the photo session?
Business and session planning are as important as photographic work. Follow these recommendations to make sure everything is taken into account :
- Create a link with the customer
Relationships are the most basic part of any business and its clients. Remember that customers who have a strong relationship with their brands want to represent them the best way they can. You have to meet them halfway! Show interest, security, professionalism, and educate them. Doing so could create a long lasting link.
- Offer the best quality
You have to make a good impression and highlight your strengths. You must ensure the quality of your work is very high. Show your client a good portfolio where you expose your best photographs.
- Worry about getting what the company wants
The photos you take will be for advertisements, web pages, social networks or ads in magazines. But what exactly will you place focus on? the Staff? the facilities? specific scenarios? Maybe, you’ll focus on a product that you are interested in selling? Think about what you want to say and try to translate that into an image. Become familiar with talking about the details and intentions of your company.
- Evaluate the place in advance
Study in detail the space where you will carry out the photographs. Do not hesitate to do so as it is a fundamental part of the planning process of your work. Also, if you are allowed to take some shots as a test, do as many as you can.
- Set an appropriate time
When you make an appointment to portray the company’s staff, choose the mornings. This way you will prevent people from looking tired after having spent a long day at work. They will have much more energy to carry out the session with more comfort.
- RAW Photography
You must present your work very cleanly. Use the RAW format to obtain high-quality photographs. Also, this will make it easier to edit and tweak the post-process.
- Use soft light
If you work with natural light in your portraits, avoid “hitting” the subject with direct sunlight. That would create a lot of hardness, contrast and unwanted shadows. Whenever you consider it necessary, complement the window light to properly illuminate the picture.
- Avoid the shadows
Corporate photographs are usually quite clear. If you look at portraits of this type, you will notice that the light is well worked. This can also avoid unpleasant shadows on the face and/or background. As we said before, soft light is your best option. But remember that to illuminate dark spaces you will need light bouncers.
- The use of flashes
The truth is that there are no specific rules on how many flashes you should use or where you should place them for good results. It’s all about trying it out for yourself. It’s important to be careful with shadows while working with flash. Make sure the flash doesn’t create a huge shadow over your objects. If there are windows nearby, draw the curtains so reflections don’t appear.
Whatever your decision regarding the flashes, try several options. You should consult with your client to find out what they prefer.
- Natural poses
Part of knowing how to represent the values of the company is to show your staff in the best possible way. You should think about the poses you want the people you are going to portray to be in. The way they accommodate their arms, for example. Their gestures can transmit sensations to the audience so you need to think about what you want those sensations to be.
Make sure the poses look natural. If you have to photograph a specific situation, it should be one that looks realistic (a secretary talking on the phone, for example). If the picture looks very forced, it will distract the viewer from the message you’re trying to send.
To wrap things up…
Corporate photography requires a well-thought-out planning process. The objective of all of this is to present the identity of a company through images. These were some very simple recommendations to help you organise a session with your client and carry it out successfully.
Remember that, business is as important as photography. You should always be polishing your profile to attract the attention of other organizations. Don’t hesitate to contact the right people! It could open many doors for interesting projects.