Keeping your team up to date with company news is key for a successful workplace. Aware employees are more efficient and less likely to screw up. The most effective ways to achieve this is by using news videos. It will bring better understanding, cut costs of news distribution, and will reach all your employees no matter where they are. In this article, we’ll give you some tips to make your news video more memorable. Which will make them much more effective.
Viewer attention is becoming more selective. So many stimuli going around, that’s too much for a normal brain. Simply Psychology has a great article on the theory behind this https://www.simplypsychology.org/attention-models.html You don’t want your news videos to end up in the forgotten pile.
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Now, remember that your message should still be the center of your videos. The strategies you use to make your news videos more engaging can’t overshadow the actual news you need to convey. This might sound complicated. However, there is a right way to make your videos more engaging. In this article, we’ll go over how to do that.
Dynamic Takes to Grab Attention
Using Dynamic takes when presenting the news will help grab viewers attention. It will make the scene smoother and more engaging. You don’t want to overdo the dynamic takes. Otherwise, the motion will demand more attention than the news you’re displaying. You don’t want the memory of the feeling to be stronger than the memory of the news.
Narration is Key
Choosing the right narrator will truly make a difference. The audio recordings need to be clear. Ideally, you’ll find a narrator with a native accent, this will give your employees a sense of familiarity. Plus, it will be easier for them to understand what they hear.
You want to be specific about your news, sure. Just keep in mind, the video can’t be too long. You must relate each news and its importance using as little words as you can. It’s also recommended to mention the other places where you can get this info. They might not remember everything the first time around. You can make it easier for them to find the news again. You could post them on your blog, or send them through your communication platforms.
Don’t Forget the Captions
You want to leverage all the stimuli you can to make your message stick. They are already hearing it, watching the recordings. Adding reading the information to the list will help your chances. Multiple exposures will make your news more memorable. Use only the key points, you don’t want to overcharge the video.
Be careful with the text animation. Static captions won’t be engaging but too much movement will mess with readability. You need to make your news as easy to read as possible.
Use a Catchy Tune
You can help your team remember your news by associating them with a catchy tune. You should use a serious tune. Keep the volume low, you don’t want to disturb the narration.
There is a much easier way to make your news videos unforgettable. Just let professionals take care of it. We have the equipment, skills, and experience necessary to ensure the effectiveness of your news videos. Call now to schedule a free consultation.
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