Latest Trends in Corporate Photography – 2023

30 December , 2020 by Rashida Saeed
4 latest trends in corporate photography

A form of visual art invented in the 1830s, photography has evolved over the past decade. There have been some big changes as the industry is adapting to the new creative landscape. Tech innovations like drones and 3D printing have opened up new opportunities for photographers. Now, there are more than one ways to take the same photo. 

As a photographer or a creative individual, knowing what’s trending in the photography world can be super useful in creating engaging, relevant, and purposeful content. Knowing what to shoot and how to shoot can put you way ahead of your competitors in the photography game.

So, let’s see what these latest trends are.

Aerial Photography

Aerial photography is the technique of capturing the bird’s eye view of a location. For such photographs, a camera is mounted on an aircraft, helicopter, balloon, or skydiver. These photographs are captured in areas in areas which include several control points, that are determined by ground-surveying techniques.

Aerial photography is mainly used for land-use planning, archaeology, movie production, environmental studies, power line inspection, surveillance, commercial advertising, conveyancing, and artistic projects.

Some of the most common types of aerial photography techniques provided by the aerial photography companies in Dubai are:

  • Oblique photography
  • Vertical photography or
  • Sometimes a combination of both

Also Read: 9 Tips to Create a Successful Promotional Video

Event Photography

Capturing guests, activities, and the ambiance of a gathering at a wedding, corporate parties, birthdays, award ceremonies, conferences, or any other event fall under this category. It’s one of the most widespread segment nowadays in the UAE. 

Event photoshoot is usually carried out in 4 distinct steps:

  • Before the event
  • On the day of the event
  • Post-production
  • Final draft

For a professional approach, even organizers often look forward to a professional event photography company in Dubai. 

It’s always best to book an event photography company to capture the complete essence of the event as they are best equipped with the aptitude and the hardware required to capture the event. Like most other photography, much of the photographer’s work happens after the event has ended. And only an expert can give you the perfect result you desire.

Corporate Photography

Corporate photography is confined to photography or videography used for promoting a company’s brand, products, and services.

The primary objective of any corporate photography is to market and build a brand. It allows companies to tell a story about their offering through photos by capturing the images of the owners, their products, their teams, or their services.

These photos work very well as materials for marketing collaterals like the company’s website, brochures, other promotional efforts. 

Here in UAE, corporate photoshoots mostly involve event and portrait photography. A professional photographer is usually hired to cover the events organized by the corporate video production company or take formal pictures of employees. 

If you’re looking for an event, corporate video in Dubai, UAE, then all you need is to get in touch with us i.e. and leave everything to the professional experts.


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Latest Trends in Corporate Photography – 2023

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