9 Tips to Create a Successful Promotional Video

03 January , 2021 by Rashida Saeed
9 Tips to Create a Successful Promotional Video

From product videos, testimonials, corporate training videos to social media campaigns, there are many types of promotional videos you can produce for your business. An engaging promotional video gives your company a huge competitive edge over your competitors. 

If you are confused and looking for more information on creating a successful promotional video, then read on! We will share with you not just 1 but 9 important tips to create the best promotional video ever!

Have a clear objective

The first step is to find out the purpose of your video. Keep in mind that producing a video takes you a lot of time and money. So it is essential to be clear on your objective before you start working.

Here are some common reasons why companies want to create a promotional video:

  • Educate customers
  • Brand awareness
  • Push sales
  • Enhance customer engagement

It’s also possible that you may want the video to achieve not just one but all of the goals mentioned above. In that case, you can have several videos.

Also Read: Why brands should integrate videos in their business strategy?


Define a direction

When you know your video purpose. It is easier to define the right direction for your production.

Here is a list of some directions to take your video production process:

  • Introductory
  • Explanatory
  • Problem/solution
  • Narrative
  • Product-focused
  • Testimonial
  • Informative
  • Entertainment

Choose a tone

Now it is time to choose the tone of your video. In order to define the perfect tone, Ask yourself. What kind of emotions do you want to audience feel with your video?

Maybe those feelings are on this list:

  • Dramatic
  • Informative
  • Conversational
  • Urgent
  • Humorous
  • Cutesy
  • Entertaining
  • Inspirational
  • Cool
  • Luxurious

Go ahead, explore various tones. This could help you develop creative ideas for your video.

Define your video duration

One of the most important steps is defining the duration of your video. Do not forget that your video idea must be as big as the time it has to extend.

Select the visual style of your video

The next step to develop is your video visual style. Below is a top list of some general styles that you can explore for your video:

  • Animated
  • Real people
  • Stock
  • Live-action
  • Screen-cast
  • Whiteboard

You can be creative and combine some styles. There are no strict rules.

Get detailing

It’s time to start developing the details of the video. You should write a thorough summary of your idea. For example:

  • Scenes
  • Characters
  • Audio / Voiceover / text overlay
  • Product
  • Props
  • Final CTA

The idea is trying to describe as many details as you can. Gradually all the steps are going to start fitting together.

Write the script

The script is the way you translate your ideas into a viable format. This is essential to incorporate people, locations, equipment, and all elements into your promotional video.


It is important to hire a good video production company because they come with lots of benefits and experience. And, most of the time video production is not a one man’s job, it requires teamwork. Having an expert by your side would help you enhance the quality of your video project.

Create a Successful Promotional Video


Now sit back and enjoy the process. It’s an amazing feeling to breathe life into your ideas!


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9 Tips to Create a Successful Promotional Video

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