Every day we encounter a new development in production technology. With 2022 coming to an end, we can highlight some of the biggest trends that dominated audio production.
These include the professional production practices we’ve seen throughout the year. We have seen an increase in global streaming platforms such as Spotify, Soundcloud, podcasts, and Apple music. This has given a rise to digital audio production and advertisement.
There has been a culture shift these past few years where every individual can produce and release content. Audio content is the most flexible option as you can enjoy it while multitasking. Millions of people have podcasts in their ears while working or just being out on a walk. We will look at some of the most prominent production trends of 2022. How has the industry revolutionised since the onset of Covid?
2022 Audio Production Systems
We will discuss how production systems have evolved to cater for the growing demand for audio content. This content includes music, podcasts, radio, audiobooks etc. These changes are seen in production companies and recording studios. People now have access to build their recording systems which have made content creation accessible for most people.
1. Use of AI
Artificial Intelligence has taken up the automated industry. These systems are also being employed in developing audio content. AI is being used to harmonise sounds and melodies in music production.
The efficiency of production has increased due to the elimination of human effort. The system takes data from universal servers to create harmonies that make music enjoyable. Audio advertisements and voiceover artists are also being replaced with AI to mimic human speech. This has led to companies developing AI technology instead of hiring people for the job.
2. The Cloud
It has been a fantasy for broadcasting professionals to be able to produce audio through the cloud. It has become part of the conversation and cloud-based production systems are being developed.
Media outlets are spending a big part of their budget on cloud-based applications. It allows smaller broadcasting channels to produce content. And the pandemic put this process at an accelerated pace.
Bigger companies have also made steps to integrate the cloud into their production process. We can expect this trend to grow even more in the coming years. The cloud is being used to make collaborative and remix audio content. With the onset of video and audio content on social media, more and more users are shifting to the cloud.
This is done through virtual music production studios used to integrate audio. The production systems need to be developed at larger scales for future use. The entire production process includes catering artists, hiring crews and financing on-site studio requirements. With the cloud, all of these processes can be completed in a virtual setup.
The concept of having a virtual recording and production system has caused us to revisit the use of hardware. The cloud production of audio content can be accessed from all parts of the world.
Software is being developed to replace the need for studios. These technologies are capable of recording and editing data to acquire a final product. Audio files can not only be stored but integrated with multiple files. This is an opportunity for companies to completely virtualise the production process.
Brands are moving towards software development and apps to facilitate cloud production. This is the process future generations will use to create content. There are abundant opportunities to develop different types of audio content according to the client’s demand.
A unified system controls all production operations in the virtual space. Music has become scalable to a previously unimaginable level, which wouldn’t be possible with traditional hardware. In short, we are moving towards a production world without cables and physical recording studios.
4. Live Production
We saw trends shifting towards audio content going viral all over the world. Podcasts have made it into mainstream media with their availability on Spotify. Podcasts have become a common content type globally.
Although this live audio is being recorded by local artists, it has yet to invoke serious interest in the masses. Many social media platforms such as TikTok and Instagram are now shifting towards audio content rather than pictorial.
Many celebrities such as the CEO of Facebook, Mark Zuckerberg have used these platforms for unfiltered speech.
An effort is being put in by influential people to make live audio universally accepted. This includes concert arenas being filled in the virtual world by musicians. This system needs to be perfected to increase its use. Any bugs and chances of lag need to be eliminated to improve audio quality.
Fortnite made it possible for spatial audio to exist in the form of concerts and music arenas. The metaverse is a virtual reality where you can exist as a rendered form of yourself. Your voice is the only thing that stays true to its source.
Your avatar will survive long after you will, carrying on your voice. Engineers are developing a more immersive audio experience for the individuals existing in the metaverse. Many artists are taking up the challenge of recording music in spatial audio.
This system is still in the early stages of development hence we can expect this trend to grow in the coming years. This even gives a chance for intermixing different music genres to produce hybrid audios.
Audio Trends in the US vs UK 2022
We can see minor differences between these countries since most of the virtual audio production company operate globally. With the traditional systems, UK production studios are seen to run their operations by industry guidelines.
Whereas, the studios in the USA are experimenting with ways in which the production systems can be digitised. More engineers are working in the UK to develop software to replace the production system.
The work in the US is done mostly by artists and talented content creators in revolutionising audio. The audio content produced in the UK follows a more mellow sound as compared to that in the US.