When it comes to digital marketing, videos are the gold standard today and it’s easy to see why. Our consumption of video has grown – people watch more than 1 billion hours of video on YouTube every day. Consumers want to connect with their favorite brands through videos.
“85% of people say videos help them connect with brands more effectively.”
“70% of businesses say that videos boost brand awareness.”
The statistics claim that video would represent 82% of all internet traffic in 2022. And that growth is only expected to increase in the future.
By now we all know video is a great way to engage your customers and improve your marketing performance. But its performance and effectiveness largely depend on your choice of the video production company. But, how do you find that perfect video production partner? Should you just google and select anyone from the top 10 results it dishes you or dig a little deeper? Before committing to any video production company, you must ensure that the money you put into your video will show tangible results.
Below are some of the most important aspects you should look at before hiring a video production company for a video for your business.
- Look at the Portfolio
Whether you have already contacted and received a portfolio or browsing through a potential video production company’s website, it’s important to take a good look at their portfolio. The portfolio would most likely have the collection of their best work so far.
Ask yourself if you like their work? Are the videos easy to understand? Do they match the kind of video you’re looking for? Can they handle your creative needs? These questions are very important as they help you understand the video production company and its work.
As updating a website is time-consuming sometimes the best place to see some of the recent projects would be to head over to their social networking sites like Facebook, Vimeo, or YouTube.
- Look at the Quality of Work Produced
Quality is non-negotiable when it comes to video production, after all the reason you are looking for a video production company is the superior quality of the professional videos. Take an in-depth look at the portfolio to identify if the job has been executed well or poorly.
While browsing through various video production company’s websites you are most likely to come across their showreel. The showreel is used to showcase the style and breadth of their portfolio, which is definitely helpful in getting a feel of what the company is all about. But, to clearly understand their talent and technical prowess, your best bet is to look over their most recent projects. You can either request for those or head over to their social networking pages.
So, if you are considering working with a corporate video production company, their past work would help you gauge the quality of the work. If it’s not up to the mark, chances are they won’t be able to meet your expectations.
- Look at the Testimonials
People love giving opinions. So, what do the clients think about the video production company they have already worked with or still continuing to do so? Bad or good, they definitely have an opinion. This is why they are an essential aspect of any company’s website.
A testimonial can usually be found on the landing page, portfolio, or about page. You can also find reviews on platforms like Clutch or Yelp. Some companies would have testimonials in the form of texts, while some would have them as case studies or videos. A video testimonial is definitely icing on the cake as this is the surefire sign of credibility that you are looking for in your video production partner.
Testimonials would give you an idea of how the company approached the project, what impact the video had on the client’s goal, how was it executed, etc. If you want to have a smooth relationship with your future video production partner, don’t skip looking at the testimonials.
- Look for Video Production Houses Specializing in Your Needs
When you start searching for a video production house, it’s very likely that you would end up finding companies that create numerous kinds of videos. While asking or contacting them make sure that you are clear about the kind of video you want. For example, you are looking for a 3D animated explainer video, make sure that you contact companies that have already worked on this particular type of video.
In case you are still not clear about the type of video you want and just have the idea, look for companies that are also willing to work on the script to bring your ideas into reality. So, make sure to check their process of working on a video.
- Look at their Business Attitude
Before you sign up, it’s hard to know whether it will be delivered on time or the video production partner will be approachable or not. However, there are lots of indicators in the initial stages itself if you are looking for it. Here are some of the questions that you can ask yourself to evaluate the video production company’s attitude towards their work:
- Do they live up to the response time promised on their website?
- Do they have a proper contact point?
- Do they suddenly disappear for several days without notice?
- Do they get back with a response in the promised time?
- How long does it take you to fill a form to get a sales representative on the phone?
- Do they have a process in place?
- Do they come up with vague answers for most of your queries?
These are some of the things that you need to observe during your initial interactions with the video production houses. If a company isn’t respectful of your time, it’s best to cross them off the list.
- Look at the Pricing
Finally the budget! It’s one of the major deciding factors for a lot of companies and probably the first thing that comes to mind. What would it cost to get a corporate video done? Will it be too expensive? Should I go with the video production company that has quoted the lowest price?
It’s normal to think of these things. But, remember that it’s an investment, it’s going to fetch you a higher ROI in the long run. So, if you compromise on the quality, you will end up with a mediocre quality video that could even stain your brand value.
Get quotations from several video production companies, this way you will know what’s the right price for your project.
So, there you have all the points you should look for before partnering with a video production company. We understand that the process can be overwhelming for anyone who is just getting started with investing in video for their business. But, if you consider these factors before making any decision, you would be able to build a strong relationship with the company you decide to partner with. The end result – a reliable partner and a successful video.
If you are still not sure where to start, get in touch with us and we will be happy to answer any questions you might have about your video project. Or you could familiarize yourself with our past work so you approach us with more confidence! We do practice what we preach!