Corporate video production has undergone a major shift in the past decade. Once, these videos were meant for internal purposes and were rarely shared with the public. Today, companies are turning to social media as a tool to engage with customers and share their stories.
One of the best ways to do so is through corporate content, such as storytelling videos or explainer videos. And while some may think that there’s only one or two way to create these types of videos—there are actually many different types of social media corporate video styles you can use depending on your needs.
Here are eight different types of corporate videos that will inspire your next social media videos project:
Documentary Style Videos
This approach is perfect if you have an internal story that needs telling or need to showcase specific features or elements of your business in an authentic way. Documentary filming gives off the impression of authenticity because it feels like “real life” (even though it may not be).
It also helps viewers feel like they’re just peeking into someone else’s world rather than being forced into theirs. This type feels more intimate because it allows focus on details and actions rather than talking heads or animated characters.
If done correctly, this style can be used alongside other styles such as narrative or expository without seeming disjointed or clunky; instead it provides an opportunity for creativity within those constraints!
This approach works best when trying to tell a story about something specific but doesn’t lend itself well toward narrative filmmaking, which is why we love pairing them together!
The key here is using a narrator/guide who can help viewers understand what’s happening throughout the entire video—from start to finish—without taking away from its emotional impact. This approach makes sense when trying to show how most companies operate day-to-day.
You can use graphics and animation to show what you do. For example, if your business is about making coffee for people at work, you could take the shape of a cup of coffee (or any other shape) and animate it into an office space where people are working hard on their laptops. Then, you could animate the cup moving through space toward someone’s hand—and they take the sip!
You can also use graphics and animation to display the benefits or purpose behind your product/service/company. For example, if your company offers quality printing services that help small businesses design flyers for their own marketing campaigns, you could create an animated graphic showing how simple it is for someone who wants flyers printed by using one of your services online.
Animation videos are the best way to share your story and connect with your audience. Before we get into why, let’s look at what animation videos are, exactly.
Animation videos are visual stories that integrate animation with live action footage. They’re made with computer graphics or hand-drawn illustrations, and they’re usually more than just a single scene—they can be short films or even full-length stories.
3D animation is the most expensive, but it’s also the most advanced and detailed way to create an animated video for your business. It uses 3D models and rendering software to create a realistic environment for your product or service.
Unlike 2D animation, which uses flat images and simple shapes like circles or triangles, 3D animation uses advanced modeling techniques to ensure every detail onscreen looks as realistic as possible. This makes it ideal for projects that need high-quality visuals—for example, designing a new car or computer game (as long as you have a big budget).
If you’re looking for something more creative than basic static footage with talking heads, this type of video production will give you lots of flexibility when it comes time to create an engaging experience.
The rise of 360-degree video has been dramatic. In just a few years, the technology has gone from being a novelty to an industry norm. Now that most people have access to this type of content, it’s time to start using it.
It’s easy to see why 360-degree videos are so popular: They give viewers a unique perspective that is unlike anything they’ve seen before. And because they can be viewed on any device, you don’t have to worry about whether your audience will be able to watch it.
These videos are best for businesses that want to show off their products in an immersive way. It allows viewers to get a feel for the product without having to physically hold it or interact with it in any way themselves.
But what if you don’t have the budget for a full-scale production? You can still make use of this technology by creating simple 360-degree videos using tools like Google Street View and GoPro VR Player.
Whiteboard videos are a great way to convey information and make it memorable. The concept is simple: an animated person draws on a whiteboard while explaining the ideas behind it. This can be just about anything, from how to tie you shoes, to how the universe was formed and what the meaning of life is.
In order to create a whiteboard video, you need two things: a good concept or corporate video content and some animation skills (or access to someone who has them). You can find templates online for creating these types of videos that use free software like Microsoft PowerPoint or Adobe Flash.
Whiteboards are very popular in corporate settings because they’re easy to understand and have been around for decades now — there’s no limit on what type of information could be conveyed through this method!
A typography video is a short, powerful and creative animated video that uses letters as a visual representation of the company’s message. Typography videos are best when used in social media posts and ads.
The goal of typography videos is to convey a message or call-to-action quickly and effectively, so it’s important that you choose the right font for your video.
A good example of this style is the “You Can Do It” campaign by H&M. The video features an animated girl who draws power from her inner strength as she faces various challenges such as bullying at school or being told no when trying out for sports teams.
Typography videos have several benefits over other styles: they’re highly engaging because they combine sound with moving images; they’re easy to create using basic tools like Adobe After Effects; they can incorporate text messages into the animation without distracting viewers from watching; most importantly though, they help make brands memorable!
Live Action Videos (with a real person)
Live action videos are a great way to connect with your audience. It’s simple and relatable, which makes it easier for people to understand what you do or offer without spending time reading through paragraphs of text.
In addition to being relatable, live action videos also tend to have higher engagement rates than animated characters or other types of content on social media. This is because people are more likely to feel an emotional connection with real humans than they are with computer-generated characters or cartoons.
Live action can be shot using just about any camera — from DSLRs such as Canon 5D Mark IVs (which cost $3k+) all the way down through smartphones like iPhones. The quality of these cameras may vary depending on price point but overall there shouldn’t be too much difference between them in terms of results when creating content for social media platforms like Facebook, Instagram Stories or Snapchats (as long as there isn’t lag time between shots).
Tips and Tricks to Create Mesmerizing Videos
In your corporate video, look for the following.
- The scriptwriter understands the objective of your corporate video and how it ties into your overall marketing strategy.
- It is short and sweet; viewers have little patience for long-winded videos that don’t deliver an immediate value proposition.
- There’s visual storytelling to breathe life into your script by adding relevant images from real-world scenarios that support what’s being said in narration or dialogue.
- The style for your corporate video fits right with your business — whether that means using comedy or drama depends on what works best for your brand!
- Finally: music makes everything better! Make sure the music set an emotional tone for scenes as well as sound effects when appropriate (for example: footsteps).
You can see from the list above that there are a few styles of corporate videos for social media that are worth considering for your business and are quickly becoming popular online. As video production company, we have experience in all of the styles of professional videos for business. If you are ready, contact us and we would be happy to provide more detailed information and answer any questions you may have.