2017 will be a year of video marketing. In fact, videos will dominate 74% of all internet traffic in 2017. But it’s ok if you have not yet figured out whether video marketing is right for your business or not. You may have doubts whether videos can be an effective marketing tool for your line of business or not. Or you may be worried about the dent video marketing might put in your budget.
All your doubts and worries are justified. Because even though video marketing has been around for a considerable time, it’s large scale adaption as an integrated business strategy is only recent. But the gears are shifting. 61% of businesses have incorporated video as a marketing tool and 66% of these companies were not using video a year ago. Indeed videos can be the perfect tool for delivering the right messages and validating claims of being expert and experienced in your field of business. So maybe it’s time you also understood the impact of utilizing effective marketing videos can have on your business.
5 benefits that prove you must not miss out on video marketing
Power to increase sales
74% users who watched a product video eventually bought it. The reason of such powerful conversion is that videos provide a detailed insight into product features, benefits and experience.
Boost to consumer confidence
Videos prove to be a convenient and comprehensive tool to learn about a product or service. This state of high awareness generated by video boosts confidence of consumer while making the buying decision.
Favourable for mobile users
Videos rank high in terms of user-friendliness for mobile users. This makes videos a favourable marketing tool in an age where mobile content consumption is rising rapidly.
Excellent engagement
It is established that videos can keep your target audience hooked for longer time. In fact, 65% of users watch more than ¾ of a video.
Enhances brand image
When a company features a video on their website or their social media pages, it helps in elevating perceived brand image of the company.
You can learn more about video marketing on our website www.studio52.tv Studio 52 has 40 years of experience in top of the line audio-visual production and has on board a team of specialists equipped with the right know how. We adapt to changes in technologies and trends and can produce videos customized to your specifications. We have catered many clients from Dubai, UAE and across the Middle East. So don’t wait to grab the wonderful opportunities videos may offer you in 2017. You can get in touch with us at +971-4-454-1054.
