Corporate videos are a great way to spread the word about your business. According to Cisco, online videos will account for more than 80% of all consumer internet traffic by 2020.
When you’re planning video content as part of your marketing, it can be hard to spot the common pitfalls you need to avoid. It would be a huge waste of time, money, and resources if you fall in the first hurdle but the good news is, that once you know what these common mistakes are you’ll know how to steer clear of them.
So without further ado, let’s get into some of the most common mistakes corporations make when creating their corporate video.
Failing to Capture the Audience’s Attention
One of the most common mistakes made when shooting a corporate video is failing to consider the audience’s attention. Remember that all videos are facing fierce competition for the limited attention of the audience.
Viewers need to know exactly what to expect from your video before they hit play, so immediately inform them what result they’ll get from watching it. Use a descriptive title that answers the question “what is this about?,” that way it’ll be easier to keep the audience focused during your video. The viewers time it’s extremely valuable and in return for their attention you need to be giving them something of great value.
Having Too Many Messages
The best, clearest, and most memorable videos generally have a single message. Giving your viewers more can mean a higher risk of it becoming overly complex and confusing.
Even though it can sometimes be unavoidable to have more than one message you want to share with the viewer, we strongly recommend that you focus on just one message in each video. Keep your videos as simple as possible.
An Unprepared Subject
For your corporate video to be effective, the interview subject must be properly prepped. We don’t just mean prepped for the questions they have to answer, there are several factors that need to be considered. For example, if you’ve selected them for a video session, the way that the subject is dressed is important. Stripes on a shirt will dance on the screen and distract the audience.
You need to make your subject feel comfortable when shooting the video, so that they do their best. Prepare the subject explaining the nuances of shooting a corporate video, this includes the subject using nouns when answering a question.
Publishing the Video Anywhere you can
After you finish editing the video you might want to publish it as fast as possible but be careful. This should be done when planning the video, but if you haven’t, take a few minutes to think about where you want to use your new video to ensure that it reaches the largest number of people from your target audience.
We recommend you do some research on your target audience to find the best place to post your video. As said before, you should do this while planning your video but only after you have a clear objective for it.